Lata Agarwal
Pune
Summary
An accomplished and enthusiastic sales and marketing expert with 13 years of experience, demonstrating skills in media planning, market analysis, client relations, campaign development, lead generation, conceptualization and revenue generation. I am acknowledged for my capacity to innovate and perform in dynamic markets, consistently providing comprehensive solutions and showcasing a distinct talent for crafting campaign strategies.
Overview
15
15
years of professional experience
Work History
DEPUTY MANAGER
Edterra Edventures
Pune
07.2024 - Current
- Identifying, targeting and engaging educational institutes for partnership opportunities
- Building and managing a healthy sales pipeline from prospecting to closure
- Identifying schools with the potential to close deals for domestic and international trip programs
- Developed rapport with school decision-makers in the schools, developing long-term partnerships and securing recurring business
- Working closely with the product and operations team to ensure smooth onboarding and client satisfaction
Account Manager, Sr. Account Manager, Group Manager, Sales Head
Optimal Media Solutions - The Times of India Group
01.2021 - 07.2024
- Pitching print medianet articles to clients across various categories, including corporate and retail
- Planning and executing a range of events, including award ceremonies and fashion weeks
- Generating revenue for events by actively engaging participants and acquiring sponsorship deals
- Staying informed about industry trends, competitor activities and client preferences to adapt marketing strategies accordingly
Account Manager
Radio Mirchi - Surat & Pune
01.2012 - 06.2019
- Identifying potential clients and leads for outdoor advertising opportunities
- Pitching outdoor media solutions-including hoardings, kiosks, bus queue shelters, and LED screens-to retail and corporate clients
- Monitoring competitor activity by tracking their presence and display strategies in outdoor media
Account Manager
Shah Publicity - Surat
Surat
05.2010 - 12.2011
- Providing strong and effective leadership to the sales and marketing team, inspiring and motivating team members to reach their full potential
- Planning and executing on-ground events, promoting them through radio campaigns, and driving revenue through strategic sponsorship deal
- Ensuring that the sales and marketing team operates efficiently, meets targets, and contributes to the overall success of the organization
- Maintaining strong relationships with existing clients, identifying and pursuing opportunities for acquiring new clients
Education
Post Graduate Programme in Executive Leadership - Marketing
SCMLD
01.2010
Bachelor Of Commerce -
VNSGU University
Surat01.2009
Skills
- Event Planning
- Sponsorship Acquisition
- Organizational Skills
- Time Management
- Communication Skills
- Interpersonal Skills
- Teamwork
Timeline
DEPUTY MANAGER
Edterra Edventures
07.2024 - Current
Account Manager, Sr. Account Manager, Group Manager, Sales Head
Optimal Media Solutions - The Times of India Group
01.2021 - 07.2024
Account Manager
Radio Mirchi - Surat & Pune
01.2012 - 06.2019
Account Manager
Shah Publicity - Surat
05.2010 - 12.2011
Post Graduate Programme in Executive Leadership - Marketing
SCMLD
Bachelor Of Commerce -
VNSGU University
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