Lawb Karn
Greater Noida
Summary
Strategic and results-driven Marketing Leader with 7+ years of experience in scaling businesses, driving revenue growth, and launching high-impact products. Proven expertise in P&L management, go-to-market strategies, and cross-functional leadership across corporate (Byju’s, Physics Wallah) and entrepreneurial ventures. Revitalized a traditional art business, achieving 40% sales growth, and spearheaded ₹500+ Crore revenue initiatives in ed-tech. Adept at blending creativity with data-driven decision-making to deliver market leadership.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Manager
Physics Wallah
01.2022 - Current
- Revenue Growth: Drove ₹500+ Crore revenue via multi-channel campaigns, increasing student enrollments by 25% while managing a ₹45 Crore marketing budget
- Product Leadership: Launched 7+ products (NSAT, Pathshala) with full lifecycle management, leading 100+ teams and overseeing 700+ events across India
- Strategic Partnerships: Collaborated with 50+ schools to enhance B2B visibility, contributing to a 30% increase in institutional tie-ups
Founder & Business Owner
Handicraft Mithila Painting
05.2019 - 12.2021
- Business Turnaround: Revitalized a traditional art venture, achieving 40% sales growth through hybrid offline exhibitions and digital campaigns
- Cost Optimization: Streamlined production/distribution, reducing operational costs by 15% without compromising quality
- Modern Branding: Repositioned heritage art for contemporary markets, securing partnerships with 20+ corporate clients and art collectors
Senior Business Development Executive
Byju’s Think & Learn Pvt. Ltd.
01.2020 - 07.2020
- Revenue Acceleration: Boosted quarterly revenue by 30% via targeted B2B/B2C strategies, increasing customer acquisition by 25%
- Corporate Sales: Negotiated high-value contracts with enterprises, driving 40% growth in B2B sales
Business Development Executive
Bharat Matrimony (Shaadishaga)
01.2020 - 07.2020
- Overachieved Targets: Exceeded monthly sales goals by 110% through end-to-end B2B/B2C process optimization
Associate
Zomato
04.2017 - 05.2020
- Customer Retention: Achieved 98% retention rate for Zomato Dine-In through CRM excellence and seamless B2B onboarding
Relationship Manager Intern
Udaan / CRED
12.2019 - 01.2020
- User Reactivation: Re-engaged 35%+ inactive users via personalized outreach, boosting long-term platform loyalty
Education
B.Tech - Electronics & Communication
KCC Institute of Technology and Management
01.2020
Diploma - Electronics & Communication
RIMT Polytechnics
01.2017
Skills
- Strategic Leadership: P&L Management Go-to-Market Strategy Team Building (100 Members)
- Sales & Marketing: B2B/B2C Sales Digital Campaigns Product Launches Market Research
- Operational Excellence: Cost Optimization Vendor Negotiations
- Technical Tools: Power BI CRM Systems (Salesforce, HubSpot) Google Workspace Microsoft Office
Certification
- Problem Solving Techniques | LinkedIn (2023)
- Essential Lessons for First-Time Managers | Coursera (2023)
- Sales Closing Strategies | Udemy (2020)
- Servant Leadership
- Digital Marketing | Udemy
LANGUAGES
Hindi (Native) | English (Professional) | Nepali | Maithili | Punjabi
Accomplishments
- Revenue Champion: Generated ₹500+ Crore for Physics Wallah, ed-tech’s fastest-growing unicorn.
- Entrepreneurial Success: Transformed a traditional art business into a 40% growth venture within 2 years.
Awards
Awards: Star Performer (2022–2023) for leading NSAT and Pathshala launches.
Timeline
Senior Manager
Physics Wallah
01.2022 - Current
Senior Business Development Executive
Byju’s Think & Learn Pvt. Ltd.
01.2020 - 07.2020
Business Development Executive
Bharat Matrimony (Shaadishaga)
01.2020 - 07.2020
Relationship Manager Intern
Udaan / CRED
12.2019 - 01.2020
Founder & Business Owner
Handicraft Mithila Painting
05.2019 - 12.2021
Associate
Zomato
04.2017 - 05.2020
Diploma - Electronics & Communication
RIMT Polytechnics
B.Tech - Electronics & Communication
KCC Institute of Technology and Management
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