Laxman. M
Senior Business Analyst
Chennai,Tamil Nadu
Summary
Perceptive Senior Business Analyst with 8 years driving successful business processes for FMCG & Product Based companies. Dedicated to maximizing impact of key performance metrics to enhance and expand business operations. Known for leveraging both macro and micro-scale analyses to generate holistic images of ongoing business operations for immediate actionability.
Overview
3
3
Languages
1
1
Certification
10
10
years of post-secondary education
10
10
years of professional experience
Work History
Senior Business Analyst
Waycool Foods & Products Pvt. Ltd
Chennai
02.2020 - Current
- M1, Chennai FMCG/CPG/ RETAIL Domain – Warehouse Management, Logistics Management, Business Research, Business Analytics, Business Intelligence, /Tools Handled: SAP HANA, SAP Analytics Cloud, Power BI).
- Develop an understanding of each branch of the business that includes drivers, strategies, and needs, their business models, trends, and their key strategic partner relationships.
- Driving E2E Operations for all my Customers, get their queries answered, problems resolved and requests accomplished within the stipulated timeline.
- Distribution of packaged products to Hotels, Restaurants, Institutions, Cafeterias along with home-based food preparation and delivering to customers.
- Providing insights and analytics data for the FMCG Products.
- Synthesized current business intelligence data to produce reports and polished presentations, highlighting findings and recommending changes.
Business Owner
Restaurant
Chennai
05.2018 - 01.2020
- Sole Proprietor) / Freelancing and Business, Chennai FMCG/CPG/ RETAIL Domain, /Tools Handled: Distribution of packaged products to Customers along with home-based food preparation and delivering to customers).
- Loading and unloading from vehicles, maintaining stock of inflow and outflow of inventories, checking the accuracy of received and delivered products, operating forklifts, verifying orders, maintaining a good network with suppliers and vendors, communicating with higher authorities, resolving issues pertaining to distribution activities, and keeping a detailed record of all invoices pertaining to outflow of stocks.
- Driving E2E Operations for all my Customers, get their queries answered, problems resolved and requests accomplished within the stipulated timeline.
- Distribution of packaged products to Customers along with home-based food preparation and delivering to customers.
Project Consultant
Tata Consultancy Services
09.2015 - 02.2018
- Senior Research Analyst) /, , Chennai FMCG/CPG/ RETAIL Domain Job Skills/Tools Handled: NITRO, Nielsen Answers, POS Data, Market Measurement).
- Handled E2E Business Improvement Projects in Nielsen Market Research company for End clients like Procter & Gamble & Unilever.
- Accountable for delivering reports which includes ongoing refreshes, summaries and building new reports may be Adhoc request or Ongoing.
- Gathering input and prepare the Business Analysis project deck from the concerned department (4 dimensions Market, Product, Periods, Facts) and present the same to Client via Calls for regular intervals.
- Provided expertise suggestions to Procter & Gamble and Unilever as a Business Analyst which resulted in better business insights and strategic outcome of market share, competitor Analysis of major manufacturers and price range of the products in Global Market.
- Improvement ideas will be given for new and existing products in the market with the help of a consumer feedback study.
- Driving E2E Operations for all my Clients, get their queries answered, problems resolved and requests accomplished within the stipulated timeline.
- Responsible for controlling the quality and SLA for the work delegated to downstream processes and make sure everything is getting delivered within the prescribed TAT.
Lead (Subject Matter Expert
Tata Consultancy Services
08.2013 - 08.2015
- Chennai FMCG/CPG/ RETAIL Domain.
- Acting as SPOC between the End client and Cross-Functional Teams(POS, Product Reference, Features, Market Measurement, RMS) by Data mapping and operational excellence.
- Led a team of 8 and managed their process activities and scorecard for improvement.
- End to end manager of 8 Global client databases.
- Topped the pilot batch of people who were trained to assist in maintaining the customer database directly without any mediator.
Analyst, FMCG/CPG/ RETAIL Domain
Tata Consultancy Services
08.2011 - 09.2013
- Developing and generating Monthly Sales report through both Value and Volume Shares based upon the Global P&G FMCG Products & their Competitors.
- Handle customer inquiries, complaints, questions, and service requests.
- Manage a high-volume workload within a deadline-driven environment.
- Analyzed and captured new product information for all categories of consumer-packaged goods.
- Resolved an average of 250 inquiries at any given time, exceeding all targets by above 95% overall.
- Consistently meet the performance benchmark in all areas (Speed, Accuracy, and Volume).
Education
Bachelor Of Commerce (B.Com) -
St Joseph’s College
06.2008 - 03.2011
Higher Secondary Certificate - Commerce
ER Higher Secondary School
06.2006 - 04.2008
Secondary School Certificate -
ER Higher Secondary School
06.2000 - 04.2006
Skills
Business process mapping
Operations analysis
Data Analysis
Predictive modeling
Marketing research
Web-based reporting tools
Workflow Analysis
Data Mapping
Microsoft Office Suite
Accomplishments
- I have been awarded the Nielsen Gold award - nominated by my clients for delivering all my reports before the Expected SLA upon my client requirement with 100% accuracy.
- I have been awarded the Green Belt Certificate for QAs on SIX SIGMA GREEN BELT TRAINING PROGRAMME.
- I have received a huge appreciation from my End clients (P&G) and also from my Business managers for my Quality & Timeliness of my reports and terrific client focus.
- Received a written note appreciation from my Operations Manager (Unilever) as I strive to exceed the expectations of all our customers, and single-handedly was able to provide all of the reports with more consistency.
- I have been received a Client Excellence Award (100$) for successfully delivering the new setup of reports by exceeding the client expectations which came up into my team as a Pilot project.
- Earned the Nielsen Gold Award for 2 years in a row for documenting, redesigning and improving business processes.
Certification
[Lean Six Sigma Green Belt Certification], [Tata Consultancy Services] - [Full Time]]
Projects
- Data Literacy Project: - Handled E2E Business Improvement Projects in Nielsen Market Research Company for End clients like Procter & Gamble & Unilever.
- Provides insights and suggested clients to rebuild their product lines and increase sales and their markets.
- Sales Nurturing ideas given through various suggestions via PPTs.
Timeline
Senior Business Analyst
Waycool Foods & Products Pvt. Ltd
02.2020 - Current
Business Owner
Restaurant
05.2018 - 01.2020
[Lean Six Sigma Green Belt Certification], [Tata Consultancy Services] - [Full Time]]
06-2017
Project Consultant
Tata Consultancy Services
09.2015 - 02.2018
Lead (Subject Matter Expert
Tata Consultancy Services
08.2013 - 08.2015
Analyst, FMCG/CPG/ RETAIL Domain
Tata Consultancy Services
08.2011 - 09.2013
Bachelor Of Commerce (B.Com) -
St Joseph’s College
06.2008 - 03.2011
Higher Secondary Certificate - Commerce
ER Higher Secondary School
06.2006 - 04.2008
Secondary School Certificate -
ER Higher Secondary School
06.2000 - 04.2006