LAXMI NARAYAN PRUSTY
Sales & Marketing
Kharia
Summary
Result oriented professional with above 12 years of experience in Business Development, Key Account Management, Distribution and Team Management. Presently associated with Hindustan Unilever Ltd.as Morden Trades Account Specialist (Odisha). A strategic planner with proven ability to develop short & long-term strategies, improve sales operations, impact business growth, and maximize profits through achievement in resource allocation. A self-motivated individual and go-getter with capacity to work in team oriented. Leading the team with an example & driving the performance from them. I can confidently carry out the task, responsibility, accountability in a personal performance.
Overview
13
13
years of professional experience
Work History
MTAS
Hindustan Unilever Ltd
Bhubaneswar,India
07.2024 - Current
- Managed business operations for Reliance Retail in the state
- Executed monthly and quarterly sales strategies to achieve targets
- Ensuring stock availability and minimizing OOS across stores
- Reduced stock gaps and improved availability across key stores
- Coordinating with buyers, supply chain, Depot Team and field sales teams for timely replenishment
- Monitoring store-level gaps and taking corrective action
- Enhanced fill rate and minimized detentions through proactive planning
- Developed customer relationships and addressed operational issues
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Passionate about learning and committed to continual improvement.
ZCE
Hindustan Unilever Ltd
Bhubaneswar,India
04.2023 - 07.2024
- Aligned capability enhancements with company goals to strengthen frontline operations.
- Increased efficiency, effectiveness, and profitability by managing team productivity.
- Implemented a training and development program for new and bottom employees, and successfully exceeded retention targets.
- Assessed training program quality and effectiveness using established evaluation methods.
- Met individually with employees to offer feedback and insight on job tasks, based on careful review.
- Managed and examined the performance of executives to provide guidance for areas requiring improvement.
- Established short- and long-term business strategies to guide the company's direction.
- Identified market insights, developing trends, and techniques to present to the board of capability.
- Employed teaching and coaching strategies to enhance client understanding.
KAE
Hindustan Unilever Ltd
09.2018 - 04.2023
- Complete ownership in achieving sales value, volume for area at brand, pack level with a dedicated sales team.
- Management of all sales channels – wholesale, retail, key outlets, and marginal low-turnover outlets.
- Set outlet-level targets for key outlets, and ensured sales value achievement through the sales team.
- Monitored competition, brands, and activities, developing sales plans to counter the competition.
- Managed time efficiently in order to complete all tasks within deadlines.
- Strengthened communication skills through regular interactions with others.
Territory Sales Manager
Airtel | Reliance | Vodafone
Sambalpur,India
07.2013 - 08.2018
- Managed complete distribution and secondary sales operations for the assigned territory.
- Achieved monthly primary and secondary sales targets for SIM, recharge, and telecom products.
- Developed a network of distributors and 800+ retailers, enhancing market coverage.
- Increased retailer base and improved numeric distribution across urban and rural markets.
- Managed channel sales for the prepaid business, focusing on distribution strategies.
- Ensured product availability, visibility, and branding across all retail counters.
- Executed beat planning (PJP) and daily market visits for effective outlet coverage.
- Executed trade schemes, promotions, and local marketing activities, driving activations.
- Monitored distributor stock, billing, and replenishment to avoid stock-out situations.
- Monitored competitor activities and executed tactical actions to safeguard market share.
- Built strong relationships with distributors and retailers, improving repeat business and loyalty.
- Coordinated with logistics and backend teams for smooth order fulfillment and service resolution.
- Actively involved in assessing the markets for the product launches, and pre-launch activities.
Education
Bachelor of Arts -
Sambalpur University
Odisha01-2014
Intermediate - Arts
C.H.S.E.
Odisha01-2011
Matriculation - undefined
HSE
Odisha01-2006
Skills
Asset management
Category management
Competitor analysis
Customer relationship management
Data-driven decision making
Market analysis
Performance tracking
Problem solving
Relationship management
Sales strategy
Stock management
Supply chain coordination
Teamwork and collaboration
Friendly, positive attitude
Application: MS Office 365, Internet Applications and Outlook
Timeline
MTAS
Hindustan Unilever Ltd
07.2024 - Current
ZCE
Hindustan Unilever Ltd
04.2023 - 07.2024
KAE
Hindustan Unilever Ltd
09.2018 - 04.2023
Territory Sales Manager
Airtel | Reliance | Vodafone
07.2013 - 08.2018
Intermediate - Arts
C.H.S.E.
Matriculation - undefined
HSE
Bachelor of Arts -
Sambalpur University