Lidwin Jeslita Dsouza
Bangalore
Summary
Marketing Operations & Campaign Management professional with 5+ years of experience in campaign execution, marketing operations, digital platform management, campaign performance reporting, stakeholder coordination, and marketing analytics. Experienced in managing internal marketing platforms, coordinating with cross-functional teams and agencies, tracking KPIs, and creating dashboards to support data-driven decision-making. Proficient in Excel, Power BI, Looker Studio, and digital marketing reporting. Passionate about improving campaign performance and marketing efficiency.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Associate -Marketing Operations & Analysis
ITC Limited
Bengaluru, India
07.2023 - Current
- Managed internal marketing portals and digital platforms by publishing campaign updates, events, announcements, and marketing content while ensuring timely and accurate communication.
- Coordinated with internal stakeholders and external agencies to gather marketing assets, maintain content quality, and support campaign execution.
- Monitored campaign performance across digital platforms, tracked KPIs, and analyzed data to identify trends and improvement opportunities.
- Created dashboards, reports, and presentations to communicate campaign performance and support data-driven decision-making.
- Maintained and organized marketing data, ensuring accuracy, consistency, and efficient reporting processes.
- Collaborated with cross-functional teams to streamline marketing operations, manage campaign workflows, and support business objectives.
Assistant Marketing officer
Candid Seafood
Mangaluru, India
10.2020 - 04.2023
- Managed buyer communication through email, sharing product offers, quotations, and order updates.
- Maintained business records and analyzed operational data using Excel to support reporting and decision-making.
- Coordinated order fulfillment by handling contracts, invoices, shipment documentation, and export processes.
- Ensured smooth execution of export orders by coordinating with multiple stakeholders throughout the order lifecycle
- Collaborated with suppliers and logistics teams to ensure timely labeling, loading, and shipment of goods.
Education
Master of Commerce
Dr.P.Dayanada Pai- P.Sathish Pai Govt. First Grade
Mangalore, KA01-2020
Bachelor of commerce
Padua College Of Commerce and Management, Nanthur
Mangalore, KA01-2018
Statictics, Economics, Business & Accounting
Padua Pre-University College, Nanthur
Mangalore, KA01-2015
Skills
- Campaign Performance Analysis
- Marketing Analytics & Reporting
- KPI Tracking
- Social Media Marketing
- Digital Platform Management
- Marketing Operations
- Cross-Functional Collaboration
- Content Management
- Data Management
- Email Marketing
Certification
Unilever Digital Marketing Analyst Professional Certificate | Coursera
· Learned digital marketing strategy, campaign analysis, A/B testing, and marketing analytics.
· Developed skills in data visualization, dashboard creation, and data storytelling.
· Gained knowledge of AI-driven marketing, audience segmentation, and performance optimization.
· Applied marketing frameworks and data-driven decision-making techniques to improve campaign effectiveness.
Timeline
Associate -Marketing Operations & Analysis
ITC Limited
07.2023 - Current
Assistant Marketing officer
Candid Seafood
10.2020 - 04.2023
Master of Commerce
Dr.P.Dayanada Pai- P.Sathish Pai Govt. First Grade
Bachelor of commerce
Padua College Of Commerce and Management, Nanthur
Statictics, Economics, Business & Accounting
Padua Pre-University College, Nanthur