Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Certification
Interests
PROFESSIONAL COMPETENCIES
CAREER HIGHLIGHTS
Football
Timeline
Generic
Lyle Ian Titus Rebello

Lyle Ian Titus Rebello

Content And Media Consultant
Bangalore

Summary

| Deakin MBA | Builder of viral, insight-led content systems |

Consulting professional with strong track record in delivering impactful business solutions. Adept at strategic planning, data analysis, and process improvement. Known for fostering team collaboration and adapting to evolving project needs. Brings expertise in client relations, problem-solving, and driving measurable results.

Overview

8
8
years of professional experience
3
3
Certifications
4
4
Languages

Work History

Consultant - Content, Media & Talent Marketing

JSW Sports
01.2025 - 09.2025
  • Created high-impact social scripts for elite athletes (Neeraj Chopra, Axar Patel, Jemimah Rodrigues, Shafali Verma, etc.) using AI-driven trend analysis and GenAI-assisted content workflows.
  • Led JSW Sports’ talent marketing vertical, delivering marquee brand collaborations through data-led audience insights.
  • Used advanced GenAI and multimodal AI tools to ideate, script, and produce viral content with top influencers, leveraging predictive trend intelligence and automated creative pipelines to maximise reach and engagement.

Public Relations Executive

Adfactors PR
07.2022 - 01.2025
  • Led content and media strategy for India’s biggest sports properties — TATA IPL ('22–'24), ICC T20 & Cricket World Cups, Asia Cup, WTC Final, Indian bilaterals, ISL, and PKL.
  • Managed large-scale media operations for major national events, delivering some of the highest PR metrics Star Sports achieved in the past decade — using AI-powered content planning.
  • Clients Served: ICC, BCCI, Disney Star, Gujarat Titans, CEAT, JetSynthesys, SA20, ISPL.

Admissions Counsellor

AISTS India
04.2022 - 06.2022
  • Localized content for US and UK English education modules in sport; researched and footnoted foreign references to support the lecturing team.

Communications Skills Trainer (English)

Trinity College London
07.2018 - 02.2020
  • Delivered certified English communication and soft skills training to diverse learner groups as a certified language expert.

Team Lead

Zimbabwe Cricket
12.2018 - 05.2019
  • Maintained adherence to international guidelines, work permits, and checklists while meeting tight deadlines for junior cricket tours in Bangalore & Mangalore for Zimbabwe U18 & U15 squads.

Transaction Risk Investigator

Amazon Dev. Center
08.2017 - 07.2018
  • Identified, documented, and reported fraudulent issues promptly, ensuring quick resolution and smooth product lines for Amazon.com.

Education

Pre-University (12th) - Commerce

St. Aloysius College

10th Grade - undefined

Lourdes Central School, CBSE

MBA - Strategy & Consulting

Deakin University
Mel, Australia
03.2022

BCom - Marketing & HR

St. Aloysius DTB University
03.2017

Skills

GenAI Content Engineering

Multimodal AI Tools

Audience Intelligence Tools

Workflow Optimisation

MS office

Team leadership & development

Client relationships

Team collaboration

Time management

Problem-solving

Strategic planning

Decision-making

Accomplishments

  • Collaborated with team of 25 in the development & execution of the JSW Squash Indian Open 2025 and Neeraj Chopra Classic 2025.
  • Achieved 100K following on social media for JSW Sports by overlooking the content and media aspect of the organisation with accuracy and efficiency.
  • Documented and resolved the content calendar for JSW Sports, Star Sports (now JioStar), ICC and BCCI which led to massive audience growth and engagement.

Software

WordPress

GenAI

Google Analytics

SEMrush

Adobe Creative Cloud

Certification

Trinity College, London - Grade VIII Communication Skills - Secured Distinction

Interests

Football – State Level, Cricket, Creative Writing, Trekking, Social Media Hosting, Music–Guitar and Piano

PROFESSIONAL COMPETENCIES

  • AI-Driven Decision Making
  • Data Storytelling & Insight Translation
  • Digital & AI-Enhanced Communication
  • Copywriting & Storytelling
  • Strategic Narrative Building
  • Performance Tracking
  • Modern Leadership & Talent Enablement
  • Crisis Navigation & Real-Time Problem Solving

CAREER HIGHLIGHTS

  • SA20 Content Shoot with Mark Boucher
  • Premier League Press Room with Shawn Wright Philips
  • SA20 Content Shoot with Dinesh Karthik
  • ICC Men's Cricket World Cup Trophy Tour 2023
  • Premier League interactions for Star Sports
  • Talent Marketing with NR Holder Parul Chaudhary

Football

State Level Football Player (Karnataka)

Timeline

Consultant - Content, Media & Talent Marketing

JSW Sports
01.2025 - 09.2025

Public Relations Executive

Adfactors PR
07.2022 - 01.2025

Admissions Counsellor

AISTS India
04.2022 - 06.2022

Team Lead

Zimbabwe Cricket
12.2018 - 05.2019

Communications Skills Trainer (English)

Trinity College London
07.2018 - 02.2020

Transaction Risk Investigator

Amazon Dev. Center
08.2017 - 07.2018

10th Grade - undefined

Lourdes Central School, CBSE

MBA - Strategy & Consulting

Deakin University

BCom - Marketing & HR

St. Aloysius DTB University

Pre-University (12th) - Commerce

St. Aloysius College

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Lyle Ian Titus RebelloContent And Media Consultant