M. Anbarasan
Assistant General Manager
Bangalore
Summary
Results-oriented professional with 23 years of experience in Sales & Marketing, Business Development, and Channel Management. Currently serving as Assistant General Manager, driving growth in new market segments including Modern Trade and E-Commerce. Skilled in developing effective strategies, enhancing dealer networks, and managing distribution channels to achieve sales targets.
Overview
23
23
years of professional experience
Work History
Assistant General Manager – E-Commerce @ PAN INDIA
Milky Mist Dairy Products Private Limited
07.2021 - Current
- Joined in July – 2021 as a Sales Manager Handling PAN INDIA E-Commerce Business.
- Got Promoted as a Assistant General Manager in August -2024 due to Excellence in all the Levels Of ECOM Platform Management.
- Taken In-Charge of the Territory with 3.88 Crores exited the year 21-22 with 5.04 Crores Average with 23% Growth.
- 22-23 Averaged with 9.62 Crores with 91% Growth & 23-24 exited with 16.71 Crores with 74% Growth.
- 24-25 Proving with a Track Record of 24 Crores per Month with 44% Growth on LY Average.
- 25-26 Last Year Recorded 80% Growth Over LY averaging 38.66 Crores Per Month
- Currently Responsible for a Business T/Over of 60 Crores Currently.
- Handling PAN INDIA Operations with all the Major E Commerce Platforms like BIG BASKET, SWIGGY, BLINKIT, ZEPTO, FLIPKART, AMAZON and ZOMATO Hyper pure.
- Activated TIER 1 Cities like Mumbai , Delhi , Ahmedabad and TIER 2 Cities like Cochin , Calicut , Vishakhapatnam , Vijayawada , Ahmedabad , Indore , Pune , GOA , Nagpur & Nasik with the extension Of Assortment with Leading E COM Platforms.
- PROFIT CENTRE HEAD : Handling , Managing , Streamlining , finalizing Promotions ( Monthly / Quarterly ) , Marketing Spends , Trade Spends , TOT’s , JBP Plans Centrally with the Category with P/L in Place.
- Handling 27 Distributors, 16 in South & 11 in Rest of South with 5 ASM’s Direct Reporting and 3 KAM Reporting.
- Conducting Competitor analysis & Competency Mapping for Keeping abreast of Marketing Trends, Competitor Moves and closely working with the Category to achieve the Incremental Market Share.
- Responsible for Performance Marketing aligning with Private Agency Responsible for RAOS.
- Paneer, Curd etc.
Area Sales Manager – Modern Trade & E-Commerce @ Karnataka
Jyothy Labs Limited
11.2020 - 07.2021
- Joined in November – 2020 as an Area Sales Manager Handling Entire Karnataka Modern Trade and E-Commerce.
- Currently Handling a T/Over of 1.90 Crores, MT – 1.60 Crores & E-Commerce – 0.30 Crores.
- Handling 3 Modern Trade Distributors in Karnataka. Generating Secondary through myself and Sales Team, Settling their Claims on time, Primary and ensuring Gold Standard merchandising availability across all the MT Outlets.
- Added New Chain like AADISHWAR, DEALSHARE & FRESHALICIOUS Recently.
- Taken Charge of the Territory in Nov’20 with -19% and Ended Last Fiscal year with +6% Growth.
- Monitored Customer Buying trends, Market Conditions and Competitor actions to adjust strategies and achieve Sales Goals.
- Hired, trained and Managed Sales Staff and administered also Implemented Compensation plan to Support area Sales Plan and Targeted Goals.
- Ensuring Field Discipline, Providing Two way Communications between Management and Sales Team for Continuous Improvement.
- Account reconciliation is being done with all the Trades on Quarterly Basis.
- Handling a Team of 1 Direct SO, 1 SR, 1 SUP and 25 Promoters.
- EXO, PRIL & Henko
Area Sales Manager - (South) Institutions
Cavinkare Private Limited
07.2018 - 10.2020
- Currently Handling a T/Over of 1.60 Crores in Milkshake and 0.40 Crores in Maa Beverage.
- Handling 32 Institution Distributors in South. Generating Secondary through Sales Team, Settling their Claims, Spoiled Stocks Credit Notes, Primary and ensuring availability across all the Institutional Outlets.
- Handling a Team of 8 Direct TSO’s, 15 TSI’s and 2 Tele Callers.
- Initiated New Towns Activation Such as Mysore, Mangalore, Vellore, Salem, Ooty and Warangal.
- New Accounts activated almost 464 Outlets in the Last 7 Months from the base of 1422 to 1990 Outlets.
- Activated Amusement Parks like Wonderla, VGP Golden Beach & Kishkinta in the Recent Days.
- Handling Corporate and School in Shop activities to promote the Product in alignment with Marketing Team.
- Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor moves to achieve market share metrics.
- Developed business plans periodically based on specified time frames.
- Renewal and Introduction of Articles in Railways (Southern, South Central & South Western) is being done locally.
Senior Area Sales Manager - (Karnataka)
Parle Biscuits Private Limited
06.2010 - 07.2018
- Joined in June 2010 as a Sales Officer Managing Modern Trade Outlets ABRL / Metro CNC / Reliance Retail ltd & Trent Hyper Markets Of Bangalore Location.
- Got promoted as an Area Sales Manager in the Year April-2014 to handle entire Tamilnadu Modern Trade Business.
- Based On the Performance they Deputed me as an ASM to Handle Modern Trade Karnataka in the Year April-2015
- Got Promoted as an Senior Area Sales Manager in the Year April -2017
- In the Year April 2013 given additional Responsibility to handle Tamilnadu – 2 (Coimbatore, Madurai, Trichy & Tirunelveli) Modern Trade Business.
- Started the business from Scratch in Tamilnadu-2 Market.
- Handled Chains like Metro CNC, Reliance Retail Limited, RCNC, Trent Hyper Markets, Spar, and Big Bazaar are being handled by me.
- E-Commerce Chains Big Basket, Grofers & Flipkart are being handled by me.
- Half Part (South Bangalore) Self Service Outlets almost 125 Outlets are being handled along with Retail Chain Namdharis.
- Handled a Turnover of 3.65 Crores Business on an Monthly Average
- Implemented Good Width of Distribution & Coverage Plan.
- Managing Primary, insuring average secondary & primary sales on month – to – month basis.
- Conducting various analyses including analysis of fast moving and slow moving goods, location / market analysis and analysis of actual and achieved targets.
- Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor moves to achieve market share metrics.
- Developed business plans periodically based on market analysis.
- 4 executives are directly reported.
- Handled a Team of 7 Supervisors along with 22 Stable Promoters & 12 Hopping Merchandisers.
Supervisor - (Bangalore / Modern Trade)
Kruti Promotions & Events
04.2008 - 06.2010
- Managing all the Modern trade Outlets across Karnataka
- Handling a Team of 35 Promoters & 15 Hopping Merchandisers across all the Modern trade Formats in Karnataka.
- Ensuring Team Maintaining Proper DSR & PJP along With Merchandising Kit.
- Ensured efficient stock levels in stores through coordination with sales team.
- Ensuring Best Customer Service to all the clients to the best of their satisfaction
- Carried Out many in shop & Out Shop activities across all the Modern trade Chains based on the Customer need.
- Manpower Management: Recruiting, Training, and Leading a team of fifty members in order to achieve company objectives.
- Conducted analyses of fast-moving and slow-moving SKUs, market trends, and target achievements.
- Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor moves to achieve market share metrics.
- Developed business plans periodically based on set timelines.
Sales Executive - Bangalore
Selpoint (Franchisee for Worldspace Satellite Radio)
10.2005 - 03.2008
Sales Officer - Chennai
Soft Link Home Appliances (A Franchisee for Samsung & Surya Emergency Light)
06.2003 - 09.2005
Education
Diploma - Electronics & Communication Engineering
Valliammai University
Kattankulathur, India01-2003
HIGHER SECONDARY -
TAMILNADU BOARD
Tambaram , Chennai01-2000
S.S.L.C -
TAMILNADU BOARD
Tambaram , Chennai01-1998
Skills
E-commerce Strategy
Digital Marketing Strategy
Supply chain management
Category Management
Modern Trade and ECOM Experience
Negotiation Techniques
People Management
Interests
Net Surfing, Playing Cricket, Listening Music
DECLARATION
I hereby declare that the above written particulars are true to the best of my knowledge and belief.
AREAS OF EXPERTISE
- Business Development: Analyzing business potential, executing strategies to drive sales, augment turnover and achieve desired targets. Monitoring competition, devising effective counter measures. Interfacing with Individuals / key influencers among Corporate for ascertaining requirements, making presentations and delivering need based product solutions. Ensuring speedy resolution of queries & grievances to maximize client satisfaction levels. Maintaining excellent relations with clients to generate avenues for further business.
- Marketing: Developing and implementing Marketing Plans with focus on planning for Advertisements, Hoardings, Shop Front Activities and other Promotional activities. Ensuring effective Merchandising and Display to enhance product visibility and drive volumes.
- New Market Development: Identifying new market segments and tapping profitable business opportunities. Evolving market segmentation& penetration strategies to achieve product wise targets
- Channel Management: Enabling business growth by managing a network of Channel Partners across assigned states. Launching new Outlets / Centers as per company standards, monitoring day to day operations. Guiding and training Partners to accomplish set revenue and business targets.
- Team Management: Managing the gamut of tasks including manpower planning, recruitment, induction and training of Sales Teams, both In-house and at Channel Partners’ end. Creating an environment to sustain high performance; motivating teams in optimizing their contribution. Determining training needs of employees; conducting suitable training programs to enhance their operational efficiency leading to increased productivity.
Timeline
Assistant General Manager – E-Commerce @ PAN INDIA
Milky Mist Dairy Products Private Limited
07.2021 - Current
Area Sales Manager – Modern Trade & E-Commerce @ Karnataka
Jyothy Labs Limited
11.2020 - 07.2021
Area Sales Manager - (South) Institutions
Cavinkare Private Limited
07.2018 - 10.2020
Senior Area Sales Manager - (Karnataka)
Parle Biscuits Private Limited
06.2010 - 07.2018
Supervisor - (Bangalore / Modern Trade)
Kruti Promotions & Events
04.2008 - 06.2010
Sales Executive - Bangalore
Selpoint (Franchisee for Worldspace Satellite Radio)
10.2005 - 03.2008
Sales Officer - Chennai
Soft Link Home Appliances (A Franchisee for Samsung & Surya Emergency Light)
06.2003 - 09.2005
Diploma - Electronics & Communication Engineering
Valliammai University
HIGHER SECONDARY -
TAMILNADU BOARD
S.S.L.C -
TAMILNADU BOARD