Summary
Overview
Work History
Education
Skills
Languages Known
Disclaimer
Personal Information
SPOUSE
Residential Address
Timeline
Generic
M. Sivakumar

M. Sivakumar

CHENNAI

Summary

Dynamic marketing and customer support manager with a proven track record at Ti Anode Fabricators Pvt Ltd. Expert in B2B marketing and customer relationship management, driving significant improvements in customer satisfaction. Skilled in technical sales solutions and cross-functional coordination, consistently delivering results and enhancing operational efficiency. Forward-thinking Manager with comprehensive experience implementing new processes and managing and planning innovations. Bringing outstanding problem-solving and abilities paired with in-depth knowledge of policies and procedures. Polished in evaluating employee performance and overseeing key projects.

Overview

31
31
years of professional experience

Work History

Manager – Customer Support

Ti Anode Fabricators Pvt Ltd
Chennai
04.2023 - Current
  • Led customer support operations for the MSE division.
  • Oversaw post-sales service, complaint resolution, and technical support coordination.
  • Managed vendor relationships by negotiating contracts and ensuring timely delivery of goods and services.
  • Ensured compliance with all applicable laws, regulations, industry standards.
  • Developed and implemented strategies to increase customer satisfaction and loyalty.
  • Provided leadership during times of organizational change or crisis situations.
  • Analyzed customer feedback data to develop action plans for improving services offered.

Manager – Marketing (Electrochlorination Units)

Ti Anode Fabricators Pvt Ltd
Chennai
01.2021 - 01.2023
  • Managed marketing and sales of ECU systems (up to 3kg/hr) for freshwater treatment PAN India.
  • Engaged with municipal and industrial clients for project acquisition and support.
  • Managed vendor relationships by negotiating contracts and ensuring timely delivery of goods and services.
  • Ensured compliance with industry regulations and company policies.
  • Analyzed customer feedback data to develop action plans for improving services offered.
  • Created monthly reports for senior management summarizing operational performance metrics.

Manager – Marketing (ELSR Product Line)

Ti Anode Fabricators Pvt Ltd
Chennai
01.2015 - 01.2020
  • Led marketing for Electrolytic Solution Regeneration units.
  • Responsible for sales planning, client engagement, and market expansion.
  • Created monthly reports for senior management summarizing operational performance metrics.
  • Analyzed customer feedback data to develop action plans for improving services offered.
  • Managed vendor relationships by negotiating contracts and ensuring timely delivery of goods and services.
  • Established processes to ensure efficient workflow throughout the organization.
  • Implemented process improvements, resultingin an increase in operational efficiency.

Asst. Manager – Marketing (Fibtec & ELSR Products)

Ti Anode Fabricators Pvt Ltd
Chennai
01.2014 - 01.2015
  • Promoted fiber-reinforced chemical storage tanks in the Chennai region.
  • Continued efforts for ELSR sales and lead generation.

Senior Engineer – Marketing (HHO Product Line)

Ti Anode Fabricators Pvt Ltd
Chennai
01.2011 - 01.2013
  • Focused on HHO fuel technology products across India.
  • Developed and managed a wide dealer network.

Manager – Business Development

IMPRES Innovation Tech Pvt Ltd
Chennai
01.2010 - 01.2011
  • Led project coordination for installation and commissioning of FAOPs across multiple states.
  • Provided training sessions for new members of the sales team regarding proper procedures when dealing with customers.
  • Established relationships with key vendors in order to secure special discounts for parts and supplies needed for repairs and maintenance services offered by the dealership.
  • Tracked sales data over time in order to analyze patterns of customer purchases.
  • Demonstrated an understanding of product performance, features, accessories. to prospects during test drives.
  • Negotiated prices with customers in order to close deals quickly and efficiently while maximizing profits for the dealership.
  • Ensured customer satisfaction by addressing any complaints or concerns promptly.
  • Reviewed sales records daily in order to maintain accurate inventory levels at all times.
  • Communicated effectively with other departments within the dealership in order to coordinate activities related to sales transactions.

Territory Manager - Market Development

LIPI Marketing Pvt Ltd
Chennai
01.2003 - 01.2010
  • Managed Tamil Nadu and Pondicherry territory for digital printing and plotting solutions.
  • Coordinated dealer networks and state-wide project rollouts.
  • Coordinated with dealers on product launches, promotions, and marketing campaigns.
  • Maintained accurate records of all interactions with dealers in the CRM system.
  • Developed and implemented strategies to increase customer loyalty and retention.
  • Negotiated contracts with dealers regarding pricing, terms of sale, delivery schedules.
  • Participated in industry events such as conferences, trade shows, seminars.
  • Provided support to existing customers during times of need or crisis situations.
  • Resolved conflicts between dealers and other stakeholders in a timely manner.
  • Created presentations for prospective dealers outlining the benefits of partnering with the company.

Manager – Customer Support & Logistics

Accel ICIM Systems & Services Ltd
Chennai
01.2000 - 01.2003
  • Directed service operations across Tamil Nadu for HP, IBM, and Compaq support.
  • Supervised over 250 engineers and managed service logistics.
  • Conducted regular meetings with staff to discuss progress and identify areas of improvement.
  • Analyzed customer feedback data to develop action plans for improving services offered.
  • Assessed team member's skillsets and assigned tasks accordingly for optimal efficiency.
  • Scheduled interviews for potential candidates and conducted reference checks prior to hire.
  • Conducted performance reviews for team members.

Engineer – Marketing

Greenspan Technology Pvt Ltd
Chennai
01.1998 - 01.2000
  • Managed World Bank-funded water projects for groundwater level monitoring.
  • Involved in nationwide coordination, tendering, and ISO documentation.

Engineer - Techno Commercial

Numeric Power Systems Ltd -
Chennai
01.1994 - 01.1998
  • Spearheaded marketing and sales strategies for UPS and solar systems, driving revenue growth across Northern India.
  • Engaged with consultants, stakeholders, and key decision-makers to position NUMERIC products effectively.
  • Developed and nurtured long-term relationships with BFSI, Government, Corporates, MNCs, OEMs, and Channel Partners.
  • Ensured planned profitability and met top-line and bottom-line objectives.
  • Managed day-to-day commercial operations, sales processes, and customer engagement.
  • Successfully executed national projects, including POWERGRID and Vikram Sarabhai.
  • Strengthened partnerships with leading global brands like MGE (Schneider Electric) France and Socomec UPS France.
  • Expanded market reach by implementing effective channel partner strategies.
  • Key Account Management: Built and managed strong relationships with key clients across BFSI, Government, Corporate, and OEM sectors.
  • Conducted business negotiations, assessed client needs, and delivered tailored UPS & solar solutions.
  • Ensured high client satisfaction by addressing queries, resolving issues, and driving repeat business.
  • Team Leadership & Development: Led and mentored sales and marketing teams to optimize business operations and achieve group targets.
  • Provided training, strategic direction, and performance monitoring to ensure operational excellence.
  • Participated in team meetings to discuss project progress updates.
  • Assisted in troubleshooting issues related to product design or manufacturing processes.
  • Developed and implemented engineering strategies to improve production efficiency.

Education

MBA - CRM & Data Analytics

NIBM Global
Trivandrum
03-2026

Diploma - Electrical and Electronics Engineering

Pallava Polytechnic
Kancheepuram
01.1994

AISSE (Class X) - CBSE

Vijayantha Senior Secondary School
Avadi
01.1989

Skills

  • B2B and industrial marketing
  • Customer relationship management
  • Electrochlorination and water treatment
  • Technical sales solutions
  • Channel development
  • After-sales support
  • Government tender compliance
  • Cross-functional coordination

Languages Known

  • Tamil
  • English
  • Hindi
  • Malayalam

Disclaimer

I hereby declare that the above information is true to the best of my knowledge and belief., MM/DD/YY, Chennai, M. Sivakumar

Personal Information

  • Date of Birth: 18/05/72
  • Marital Status: Married

SPOUSE

  • GANDHIMATHI S @ 9789993784 /askgandhimathi@yahoo.com

Residential Address

  • # 19 Ezhilnagar Main Road Manasarovar Flats Block II F3 Selaiyur Chennai 600073.

Timeline

Manager – Customer Support

Ti Anode Fabricators Pvt Ltd
04.2023 - Current

Manager – Marketing (Electrochlorination Units)

Ti Anode Fabricators Pvt Ltd
01.2021 - 01.2023

Manager – Marketing (ELSR Product Line)

Ti Anode Fabricators Pvt Ltd
01.2015 - 01.2020

Asst. Manager – Marketing (Fibtec & ELSR Products)

Ti Anode Fabricators Pvt Ltd
01.2014 - 01.2015

Senior Engineer – Marketing (HHO Product Line)

Ti Anode Fabricators Pvt Ltd
01.2011 - 01.2013

Manager – Business Development

IMPRES Innovation Tech Pvt Ltd
01.2010 - 01.2011

Territory Manager - Market Development

LIPI Marketing Pvt Ltd
01.2003 - 01.2010

Manager – Customer Support & Logistics

Accel ICIM Systems & Services Ltd
01.2000 - 01.2003

Engineer – Marketing

Greenspan Technology Pvt Ltd
01.1998 - 01.2000

Engineer - Techno Commercial

Numeric Power Systems Ltd -
01.1994 - 01.1998

MBA - CRM & Data Analytics

NIBM Global

Diploma - Electrical and Electronics Engineering

Pallava Polytechnic

AISSE (Class X) - CBSE

Vijayantha Senior Secondary School

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