M VARISAI KANI
Surandai, Tenkasi,
Summary
Area Business Head with proven expertise in sales and market development, achieving a 60% increase in lead generation through targeted campaigns. Demonstrated success in client contract negotiations and business planning, consistently exceeding sales targets. Proficient in managing CRM platforms and crafting marketing strategies that drive revenue growth. Focused on leveraging business development skills to build long-term client relationships and contribute to organizational success.
Overview
8
8
years of professional experience
2
2
Certificate
Work History
Area Business Head
Nxtwave Institute of Advanced Technologies
Chennai
09.2024 - Current
- Executed offline lead generation for NIAT across Tamil Nadu through school partnerships, expos, and BTL campaigns.
- Expanded into Villupuram, Cuddalore, Pondicherry, Madurai, and Salem; increased lead inflow by 60% in Chennai via targeted exam-centre activities.
- Conducted over 100 career guidance sessions, engaging more than 8,000 12th-grade students directly.
- Managed and trained a field team of 6+, enhancing lead conversion quality by 30% through structured planning and performance tracking.
- Drove high-intent leads at JEE, NEET, and Board Exam centres, improving the qualified lead ratio significantly.
Senior Business Development Manager
Zollege.in
07.2023 - 09.2024
- Coordinated business development meetings with prospective clients to drive engagement.
- Established relationships with key decision-makers to enhance customer growth and retention.
- Negotiated long-term agreements with new clients in assigned territory.
- Identified valuable business opportunities to boost revenue and improve profitability.
- Implemented marketing initiatives and strategic plans to generate new business.
- Conducted outreach through calls, emails, and in-person meetings to potential customers.
- Scheduled product promotions based on inventory levels and staff resources.
- Developed key performance indicators to monitor progress and refine strategies.
Business Development Manager
BYJU'S THE LEARNING APPLICATION (Think and Learn Pvt.Ltd)
09.2022 - 06.2023
- Consistently exceeded sales and customer service targets, surpassing established KPIs.
- Closed long-term agreements through effective negotiation strategies.
- Coached team of 10 to maintain compliance with company policies and procedures.
- Managed escalated client inquiries to uphold professionalism and trust.
- Researched prospective clients to develop targeted cold call lists.
- Prepared comprehensive reports on business development activities and new initiatives.
- Developed strategic plans to boost sales, expand territories, and improve market positioning.
- Oversaw maintenance of client notes in CRM system for future strategy support.
Senior Business Development Associate
BYJU'S THE LEARNING APPLICATION (Think and Learn Pvt.Ltd)
06.2020 - 09.2022
- Executed strategic sales initiatives, generating weekly revenue through increased conversions.
- Conducted demo sessions to secure immediate sales and enhance customer engagement.
- Managed bookings to optimize team availability and operational efficiency.
- Handled 200 outbound calls daily, ensuring high-quality service delivery.
- Resolved customer complaints through clear communication and effective problem-solving.
- Interacted with customers to book sessions and address inquiries efficiently.
- Actively listened to customers, ensuring full comprehension of requests and concerns.
- Planned and executed strategies that elevated overall sales performance.
Dealer Service Execuitve
Teleperformance
07.2019 - 04.2020
- Customer Executive service
- Maintain Customer Relationship and satisfy Customer Need
- Need to Give Customer support at Correct time and Maintain Company Standards
- Need to find New Customers
JUNIOR ENGINEER
DALEX SHIPPING LIMITED
12.2018 - 05.2019
- Maintenance of Machineries
- Onboard Safety Equipment's Maintenance
- Overhauling of Machines and Repairs
- System Analysis and Documentation
- Teleperformance
QUALITY ASSITANT ENGINEER
BRAKES INDIA PVT.LTD
06.2013 - 07.2014
- Check the working condition of calliper brakes
- Quality checking of Brake pads
- Overhauling of machines
- Special Quality equipment's Calibration
- Calibration of machines and Tools
Education
Diploma of Higher Education - MARINE ENGINEERING
VELS School of MARITIME STUIDES
Chennai, TN2017
Diploma - Mechanical Engineering
MSPVL POLYTECHNIC COLLEGE
PAVOORCHATRAM,TENKASI2014
Skills
- Sales and market development
- Sales forecasting
- Lead generation
- Relationship management
- Contract negotiations
- Pipeline management
- Process improvement
- Business planning
- Market analysis
- Strategic decision-making
- Sales presentations
- Performance tracking
- Pricing strategies
- Credit policy development
- KPI management
- Sales reporting
- Marketing strategy development
- Account management
- Sales closing
- Key account management
- Customer engagement
- CRM platforms
- Strategic partnerships
- Market research
- Team leadership
- Performance monitoring
- Business development
- Training and coaching
- Brand promotion
Certification
Fire Prevention and Fire Fighting Personal Safety and Social Responsibilities Welding Elementary First Aid Personal Survival Techniques Oil Tanker Familiarization AUTO CAD CNC
Additional Information
- Certifications: I have obtained various certifications throughout my career that enhance my qualifications as a Business Development Manager. These include certifications in sales and negotiation techniques, strategic planning, and business analytics. These certifications demonstrate my commitment to continuous learning and staying updated with the latest industry trends and best practices.
- Leadership and Teamwork: I have a proven track record of leading and motivating cross-functional teams towards achieving common goals. I excel in fostering a collaborative work environment that encourages open communication, knowledge sharing, and innovation. My leadership skills have been recognised through awards and commendations for successfully driving team performance and achieving exceptional results.
- Technical Skills: I possess strong proficiency in utilising various software and tools for business development, including CRM systems, data analysis software, and project management tools. This technical expertise allows me to effectively analyze market data, track sales performance, and streamline business development processes.
Accomplishments
- Enhanced Sales processes, implementing across department for increased productivity and profits.
- Implemented new, interactive employee scheduling system to monitor, gauge and project staffing needs.
- Recognised by management for Sales Target Completion
Languages
Tamil
First Language
English
Proficient (C2)
C2
Timeline
Area Business Head
Nxtwave Institute of Advanced Technologies
09.2024 - Current
Senior Business Development Manager
Zollege.in
07.2023 - 09.2024
Business Development Manager
BYJU'S THE LEARNING APPLICATION (Think and Learn Pvt.Ltd)
09.2022 - 06.2023
Senior Business Development Associate
BYJU'S THE LEARNING APPLICATION (Think and Learn Pvt.Ltd)
06.2020 - 09.2022
Dealer Service Execuitve
Teleperformance
07.2019 - 04.2020
JUNIOR ENGINEER
DALEX SHIPPING LIMITED
12.2018 - 05.2019
QUALITY ASSITANT ENGINEER
BRAKES INDIA PVT.LTD
06.2013 - 07.2014
Diploma of Higher Education - MARINE ENGINEERING
VELS School of MARITIME STUIDES
Diploma - Mechanical Engineering
MSPVL POLYTECHNIC COLLEGE
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