MADHAVANANDA S A

• Sales/ Marketing activities - Planning, Tracking and Reporting.
• Generating Business from existing dealers.
• Responsible to achieve Sales Target in Premium & General Trade outlets.
• Designing and implementation of Trade Schemes and Activations.
• Team operation and development.
• Market analytics/ research/ Trade Marketing Execution/ implementation of sales strategies.
• Achieving profitability and increasing growth.
• Analyzing Market trends and tracking competitor’s activity and implementing, fine tuning the sales and Marketing strategies for product enhancement.

Key Achievements

• Received recognition for increasing market share in Premium Segment From 14% to 18% and 30% volume growth over LY -2024.
• Achieved month on month distribution target for Carlsberg smooth and Elephant in premium segment.
• Achieved Mainstream volume and MS% target with 15% volume & 2% share growth over LY- 2024.
• Achieved company mile stone 1lakh cases of Carlsberg in the month of May-25 in Karnataka which is highest ever since launch and my contribution was 4.5% from my territory in the year 2025.

• Sales/ Marketing activities - Planning, Tracking , and Reporting.
• Generating Business from existing dealers.
• Responsible to achieve Area Sales Target in Premium , General & Modern Trade outlets.
• Designing and implementation of Trade Schemes and Activations.
• Team operation and development.
• Market analytics/ research/ Trade Marketing Execution/ implementation of sales strategies.
• Achieving profitability and increasing growth.
• Analyzing Market trends and tracking competitor’s activity and implementing, fine tuning the sales and Marketing strategies for product enhancement.

Key Achievements

• Received recognition for increasing market share for Hunter Beer From 1.1% to 6%.
• Increasing the width of distribution for core brands such as Hunter and Black Fort Strong Beer from 32% to 70% & 28% to 65% respectively.
• Consistently achieved volumes against targets on a monthly basis.

• Received recognition for increasing market share for OC Blue and 65% growth against last year.
• Increased width of distribution for core brands such as OCB & OCW from 23% to 55% & 32% TO 58% respectively.
• Consistently achieved volumes against targets on a monthly basis.

• Awarded letter of recognition for crossing CNB 1000cases mark in Metro with in four month from date of launch.
• Increased width of distribution for core brands such as MHW from 23% to 62% & CNB from 0 to 42%.

• Handling premium and general trade outlets in assigned Territory.
• Planning and co-ordination of various promotional activities.
• Designing and implementation of Trade Schemes.
• Collation, analysis and reporting of sales information.
• Responsible for Market Share and volumes against targets.
• Planning and execution of New brand launch.

Key Achievements

• Maintained 85% MS which is second highest in state in prestige segment.
• Done 80% placements against total universe of 150 outlets for No1 Platinum whisky within 3 months and achieved 1000 cases from Bangarpet Zone.