Innovative Marketing leader with 12+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Hi, I’m
Madhavan M
Digital Marketing Head
Chennai
Summary
Overview
3
years of professional experience
2
Languages
Work History
Manappuram Finance Limited
Digital Marketing Head
12.2023 - Current
Job overview
- Implemented conversion rate optimization techniques for improved user experience and increased lead generation.
- Designed appealing landing pages with persuasive copywriting to drive online sales growth.
- Managed cross-functional teams to execute successful digital marketing initiatives aligned with company objectives.
- Enhanced customer engagement through creative social media content and targeted email campaigns.
- Managed budget allocation and ROI tracking for all digital marketing campaigns to ensure optimal spending and maximum returns.
- Coordinated closely with sales teams to align digital marketing efforts with overall business goals resulting in seamless integration between departments.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
Manappuram Finance Limited
Marketing Coordinator
07.2022 - 11.2023
Job overview
- Developed and tracked performance indicators to measure results of marketing campaigns.
- Planned and executed internal and external marketing events.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Manappuram Finance Limited
Business Development Manager
07.2021 - 07.2022
Job overview
- Ensured compliance with all relevant regulations while pursuing new business opportunities.
- Delivered engaging presentations at industry events, showcasing company''s products and services.
- Increased regional sales by identifying and developing new business opportunities.
- Provided coaching and mentorship to junior team members, fostering a culture of continuous learning and development.
- Trained and lead team of sales executives through modern marketing and persuasion courses to increase overall company efficiency and sales.
Education
Sri Balaji Chokkaligam Engineering CollegeArni,tamilnadu
B.E from Computer Scinence
01.2011
University Overview
Skills
Product Development
undefinedTimeline
Digital Marketing Head
Manappuram Finance Limited
12.2023 - Current
Marketing Coordinator
Manappuram Finance Limited
07.2022 - 11.2023
Business Development Manager
Manappuram Finance Limited
07.2021 - 07.2022
Sri Balaji Chokkaligam Engineering College
B.E from Computer Scinence
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