Madhuri Banka
Hyderabad
Summary
Innovative marketing strategist delivering impactful campaigns through data analysis and market research. Committed to driving brand growth and customer loyalty by identifying industry trends and enhancing customer experiences.
Overview
7
7
years of professional experience
Work History
Senior Marketing Executive
Coforge
Hyderabad
04.2024 - Current
- Drive strategic outreach and engagement with enterprise and mid‑market prospects across USA and Europe.
- Initiate and nurture conversations with Directors of IT, Digital Leaders, Operations Heads, and CX stakeholders through personalized email and LinkedIn communication.
- Support account‑based engagement by tailoring messaging based on industry context, role priorities, and current business challenges.
- Work closely with sales, BDMs, and internal stakeholders to align outreach efforts with account strategies and ongoing opportunities.
- Coordinate introductory and discovery calls, ensuring a consultative, non‑salesy positioning focused on understanding client needs and priorities.
- Manage consistent follow‑ups and re‑engagement of dormant accounts using timing‑based and value‑driven communication.
- Support go‑to‑market efforts for enterprise technology and IT services offerings including digital transformation, automation, cloud, quality engineering, and industry platforms.
Inside Sales Representative
kagami
Hyderabad
03.2022 - 02.2024
- Collaborated with team members to streamline sales processes, enhancing overall workflow.
- Utilized CRM software to track sales activities and maintain customer records.
- Participated in training sessions to improve product knowledge and sales techniques.
- Maintained detailed records of customer interactions and account status updates.
- Coordinated with outside sales representative to maintain and expand product sales.
- Engaged new and existing customers to identify and present tailored product and service solutions.
- Collaborated with team members to determine strategic sales approaches.
Inside Sales Representative
Spoors Technologies
Hyderabad
06.2021 - 02.2022
- Generated leads through cold calling, email campaigns, and social media outreach, contributing to client base expansion.
- Established a network of contacts through referrals, cold calling, and professional associations, enhancing relationship-building efforts.
- Developed lead generation strategies utilizing cold calling techniques, including predictive dialing, to optimize outreach efforts.
- Conducted market research, competitive analysis, and pricing strategy reviews.
Inside Sales Specialist
Brio Technologies
Hyderabad
10.2018 - 07.2020
- Conducted product demonstrations, highlighting key features and benefits to drive customer interest.
- Cultivated relationships with existing customers through consistent contact and follow-up, enhancing customer satisfaction.
- Addressed customer inquiries regarding product information or quotations in a timely manner, facilitating informed purchasing decisions.
Education
BBA - Human Resources Management
Holy Mary Business School
Hyderabad04-2017
Skills
- Marketing strategy
- Digital marketing
- Content creation
- Data analysis
- Campaign management
- Customer relationship management
- Sales enablement
Timeline
Senior Marketing Executive
Coforge
04.2024 - Current
Inside Sales Representative
kagami
03.2022 - 02.2024
Inside Sales Representative
Spoors Technologies
06.2021 - 02.2022
Inside Sales Specialist
Brio Technologies
10.2018 - 07.2020
BBA - Human Resources Management
Holy Mary Business School