Madhurima Debnath
Hyderabad
Summary
Experienced market research analyst with over 2 years of domain expertise. Known for meticulous attention to detail and adeptness in analyzing intricate data sets. Committed to remaining abreast of industry developments and implementing cutting-edge methodologies to optimize research results. Eager to expand knowledge and proficiency in analytics while contributing to the growth and success of a dynamic organization. Seeking opportunities for professional advancement where continuous learning and skill development are valued, and where I can make meaningful contributions to organizational success.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Market Research Analyst
Rayden Interactive
02.2022 - Current
- As a Market Research Analyst, my role involves conducting thorough and insightful research to support Sales Development Representatives (SDRs) or the Implementation team by analyzing data from a diverse range of clients and vendors
- Through in-depth investigation, I provide valuable insights that inform strategic decisions, enabling our team to navigate the complexities of the healthcare industry with precision and confidence
- Also use various tools like ZoomInfo, LinkedIn, and other internet sources to identify contacts with target roles on accounts in priority segments
- My proficiency in Salesforce and Excel enables me to maintain a robust database that serves as a reliable foundation for our market research and client interactions.
- Also use company websites to identify account information including Practice Management System, Electronic Medical Record, number of providers they are currently having, and determine health system ownership
- Call target accounts to verify company information such as Practice Management System, Electronic Medical Record.
Market Research Intern
Fior Markets
Pune
06.2021 - 02.2022
- Conducted research on current market trends and competitor analysis.
- Created database of primary and secondary sources for use in future projects.
- Developed recommendations based on findings from market research activities.
- Collaborated with team members to develop new ideas for improving existing processes.
Marketing, Customer Relations, Sales
Big Bazaar - Future Retail
02.2019 - 04.2019
Education
Master of Business Administration - MBA, Marketing and CSR -
Dr.Vishwanath Karad MIT WORLD PEACE UNIVERSITY
01.2022
Bachelor of Business Administration - BBA, Marketing and Travel & Tourism -
MIT World Peace University
01.2020
Higher Secondary - Science
Pranavananda Vidyamandir
Agartala, Tripura04-2017
Skills
- Project Management
- Communication
- Microsoft Excel
- Confluence
- Market Analysis
- Primary & Secondary research
- Data Analytics
- Salesforce Marketing Cloud
- SWOT Analysis
- Data Visualization
- Stakeholder Communications Management
- Process Development
Certification
- Service Marketing - Alsons Group
- Salesforce - LinkedIn
- Communication Strategy - LinkedIn
- Microsoft Excel - upGrad
- Consumer Behaviour - GIBS Business School (Gordon Institute of Business Science)
- Digital Marketing - Google
- Social Media Marketing: ROI - LinkedIn
- Healthcare market research - Phreesia
Languages
English
First Language
Bengali
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Accomplishments
- Employee of the Quarter (Indigo star Award) - Rayden Interactive
- Employee of the month (Aster award) - Rayden Interactive (2 times)
Timeline
Market Research Analyst
Rayden Interactive
02.2022 - Current
Market Research Intern
Fior Markets
06.2021 - 02.2022
Marketing, Customer Relations, Sales
Big Bazaar - Future Retail
02.2019 - 04.2019
Master of Business Administration - MBA, Marketing and CSR -
Dr.Vishwanath Karad MIT WORLD PEACE UNIVERSITY
Bachelor of Business Administration - BBA, Marketing and Travel & Tourism -
MIT World Peace University
Higher Secondary - Science
Pranavananda Vidyamandir
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