Madhusree Dere

• Work with strategic partner Visa across AP and MENA to conduct in-depth market research, competitive benchmarking, and gap analysis, identifying opportunities in AI-led engagement, gamification, and loyalty ecosystems to drive customer engagement and business growth within Visa’s fintech ecosystem.
• Collaborate cross-functionally with Visa sales teams and internal stakeholders (sales, delivery, finance) to validate opportunities, develop initial scopes of work, and support targeted outreach to banks, contributing ~27% to the overall sales pipeline for the financial year.
• Leverage Apollo.io and LinkedIn Sales Navigator to generate and qualify net new leads across telco and airline sectors in APAC, while working closely with channel partners to support the sales pipeline.
• Sourced RFPs through market connections and managed end-to-end proposal lifecycle from registration to submission, including qualification, scope definition, proposal drafting, bid submission, addressing client queries, and delivering tailored presentations.
• Collaborated with global partnerships teams to identify merchants, develop lead sheets, and execute targeted campaigns to expand reach and generate meeting opportunities.
• Executed pre-event outreach and scheduled meetings with buyers and prospects.
• Worked closely with cross-functional teams to introduce and implement a CRM from the ground up, designing structured pipelines to manage leads, campaigns, and engagement; supporting ongoing data management, reporting, and visibility to ensure smooth end-to-end business operations.
• Recognized for strong hands-on expertise in AI-led tools, leveraging automation across research, lead generation, CRM workflows, proposal development, and reporting to streamline processes, enhance accuracy, and drive scalable outcomes.
  
  

• Drove lead generation and pipeline development through CRM-led market analysis (CAM), identifying and qualifying high-value opportunities across MENA, GCC, Africa, and SEA regions to enhance revenue potential.
• Led client analysis and relationship mapping to uncover growth opportunities, aligning pricing and compliance across cross-functional teams to support deal progression.
• Developed targeted solution decks, proposals, and centralized knowledge hub for sales engagement to enable effective lead nurturing and outreach.
• Led cross-functional initiatives to strengthen lead generation efforts, including sales onboarding, campaign alignment, and collaboration between sales and marketing teams.
• Managed vendor registrations, proposal strategy, and submissions in RFP/RFQ processes to leverage strategic lead generation channels and unlock new business opportunities.

• Generated 300+ leads per quarter across sectors through targeted marketing and prospecting using tools like LinkedIn Sales Navigator and CRM platforms, qualifying ~150 leads monthly and scheduling 20+ weekly appointments for the sales team.
• Executed social media strategies using Instagram, increasing brand awareness by 30% and engagement by 25% to support lead generation.
• Identified target audiences and expanded email databases by 40% using tools like Mailchimp, improving communication effectiveness and conversion rates.
• Delivered regular lead generation reports via CRM dashboards and analytics tools, enabling better visibility and continuous optimization of sales and marketing strategies.

• Conduct market research to identify selling possibilities and evaluate

customer needs

• Actively seek out new sales opportunities

• Set up meetings with potential clients on calls and video calls

• Negotiate/close deals and handle objections