Archana A
Bangalore
Summary
Results-oriented Business Development Executive with a passion for driving growth through innovative solutions in embedded systems, SaaS, and application security. Armed with extensive experience in B2B sales, AI-driven market research, and digital marketing, I deliver measurable results and ROI for clients ranging from Fortune 500 companies to mid-sized firms. Recognized for my ability to: Build and nurture strategic partnerships. Execute complex sales strategies. Deliver exceptional client value through technology-driven solutions. A dedicated advocate for digital transformation, I thrive on helping organizations streamline operations and achieve impactful growth.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Business Development Executive
Lexington Soft
Bengaluru
10.2024 - Current
- Designed and implemented B2B sales strategies for embedded solutions and test automation
- Built strong relationships with decision-makers in the automotive and embedded systems industries
- Delivered client-focused solutions through collaborative efforts with technical teams
- Represented the company at industry events, showcasing solutions to potential clients
Business Development Consultant
LeadStrategus
Bengaluru
03.2024 - 09.2024
- Developed LinkedIn-based B2B marketing strategies, including email and content campaigns
- Generated leads using LinkedIn Sales Navigator and successfully converted them into prospects
- Collaborated with sales and marketing teams to optimize campaigns for maximum impact
- Analyzed marketing data to refine strategies and enhance campaign effectiveness
Writer and Author
Self-Employed
01.2019 - 12.2022
- Authored the poetry book 'Love, Feelings, and Attraction', published by Book Leaf Publishing
- I wrote and published technical articles, short stories, and poetry books.
Senior Systems Executive
Cognizant Technology Solutions (CTS)
Chennai
08.2016 - 11.2018
- Spearheaded B2B digital marketing strategies to enhance brand visibility and lead generation
- Led email marketing campaigns, created targeted content, and prepared performance reports
- Implemented Excel Macro-based automation, earning client recognition for process optimization
Internship Trainee
Infosys
Mysore
10.2015 - 03.2016
- Engaged in technical training and gained hands-on experience in Salesforce and teamwork
Education
Bachelor of Engineering (B.E.) - Electrical and Electronics Engineering
Dr. MCET
Coimbatore, India03.2015
Skills
- Market Research
- Embedded Solutions pitching
- SaaS Sales
- Salesforce CRM
- Sales Automation & Applied AI in Sales
- Sales pipeline Management
- B2B Sales
- Lead Generation
- Outbound Sales - Linkedin, Email and Cold calling
- Good Communication
- Team Player
- Linkedin and Email Marketing
- Sales Strategy
- Customer Relationship Management
- Business Development
Certification
- Enterprise Design Thinking Practitioner, IBM, 12/01/24
- Sales and Negotiation Skills, Alison, 09/01/24, 09/30/26
- Market Research, Udemy, 08/01/24, 08/31/25
- Digital Marketing & SEO, Ongoing
Accomplishments
- Developed Excel Macros at CTS, earning client appreciation for streamlining operations in 2017.
- Authored 'Love, Feelings, and Attraction', showcasing creative writing skills.
- Published a research article on harmonics in sheeting machines in the International Journal of Electrical, Electronics, and Data Communication.
Hobbies and Interests
- Writing (Poetry, Stories, and SEO Blog Articles)
- Swimming
- Reading Novels
Publications
- Technical, Current and Voltage Harmonics in Drives of Jagenberg and Pasaban Sheeting Machines
- Creative, Love, Feelings, and Attraction, https://amzn.eu/d/3vVXI45
Timeline
Business Development Executive
Lexington Soft
10.2024 - Current
Business Development Consultant
LeadStrategus
03.2024 - 09.2024
Writer and Author
Self-Employed
01.2019 - 12.2022
Senior Systems Executive
Cognizant Technology Solutions (CTS)
08.2016 - 11.2018
Internship Trainee
Infosys
10.2015 - 03.2016
Bachelor of Engineering (B.E.) - Electrical and Electronics Engineering
Dr. MCET
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