Mahima Patidar
Raipur
Overview
3
3
years of professional experience
1
1
Certification
Work History
Associate Business Head
Physicswallah
Raipur
11.2025 - Current
- Achieved branch revenue/sales targets via school expansions, B2B partnerships, and full ownership of sales, marketing, operations, and student/parent experience.
- Led team recruitment, training, performance management, coaching, motivation, and retention to meet goals and ensure coordination.
- Handled operations, cross-department support, student-parent issue resolution, proactive feedback, and high retention & satisfaction.
- Directed branding/events through vendor negotiations and utilized report analysis for strategic execution.
- Ensured corporate guideline compliance, admin/academic standards, top audit ratings, and timely daily/fortnightly updates.
- Delivered all agreed targets and contributed to organizational success under reporting manager.
Executive Member
IIM Raipur Toastmasters Club
10.2023 - Current
- Promoted club activities across social media, organizing 19 regular meetings and the club's first college-level competition, completed Level 1 of the chosen pathway by delivering speeches and assisting members in improving public speaking
- Designed and executed a membership drive to attract and retain members while monitoring membership levels, assisted applicants to fill out membership applications & coordinated registration process with Toastmasters International
Regional Marketing Manager
Physicswallah
Indore
04.2025 - 11.2025
- Drove admission target achievement across 8 Vidyapeeth centers in MP & CG by leading marketing vertical, and operational execution with continuous performance tracking.
- Led integrated ATL & BTL marketing initiatives and brand awareness campaigns, including strategic planning and execution of flagship events (AAGAZ & AABHAR) to maximize reach, leads, and conversions.
- Ensured strong cross-functional alignment by coordinating with central and counseling teams, optimizing the lead-to-admission funnel and improving conversion efficiency.
- Managed data-driven decision making through center-level data bifurcation, performance tracking, and analysis, enabling targeted marketing interventions across locations.
- Oversaw vendor management, budget planning, and team capability building through trainings, ensuring cost efficiency, effective resource allocation, and continuous upskilling of teams across centers.
Live Project
TVS Motor Company
06.2024 - 08.2024
- Differentiated Leader, Leadership and Leadership Culture in organizational context, outlining stepwise development, conducted literature reviews on leadership theories & best practices
- Developed a framework to promote collective leadership and strengthen the leadership culture at TVS Motors
- Defined criteria for identifying leadership potential and designed plans to implement, measure, and evaluate the effectiveness of the proposed leadership framework on the organization's team performance and employee perception
Intern - Construction and Realty Funding Group
ICICI Bank
04.2024 - 06.2024
- Designed a program framework for pre-approved funding to accelerate credit flow and reduce credit deposit ratio for the bank, targeting ongoing projects by small and medium-sized developers with absorption under Rs.200 Crores
- Utilized digital public infrastructure (RERA, MCA) to assess borrower eligibility and worked towards reducing turnaround time for loan processing from 2 months to nearly 15 days by utilizing readily available & verified data
- Interviewed top developers, including CREDAI Pune Metro's President to gauge market interest in the product offering
- Recommended technology inclusion like digital signatures, e-stamps, and online applications to streamline the process
- Projected a PAN India profit of ~Rs. 14 bn for the bank through the implementation of the proposed program framework
Digital Marketing Intern
Cerebral Learning Solutions
05.2023 - 05.2023
- Enhanced institute's digital presence through SMM campaigns and SEO, creating content and engaging with students
- Boosted Instagram reach by 40% and increased Google reviews by 77%, raising the google rating from 4.2 to 4.5, achieving a 30% rise in social media traffic through consistent content strategies and engaging videos
Education
PGP - Marketing & Operations
Indian Institute of Management Raipur
2025
Bachelor of Arts -
SABV Govt Arts and Commerce College Indore
Indore2023
XII - CBSE
Kendriya Vidyalaya Dewas
Dewas2020
X - CBSE
Open Sky Academy
Hatpipliya2018
Certification
- Fundamentals of Digital Marketing, Interactive Advertising Bureau Europe and The Open University
- Omnichannel Marketing Job Simulation, Forage, 2024-08-01
- Supply Chain Management Course, Great Learning
- Data Visualization Certification, Great Learning
- Human Resource Management Course, Great Learning
- BCG Strategy Consulting job simulation
- Certified Green Belt in Lean Six Sigma, Grant Thornton
- Product Management course
- Data Processing and Visualisation (Level 2 - AI Ready of AI ASCEND), Accenture
Positions Of Responsibility
- Executive Member, IIM Raipur Toastmasters Club(2023-2025) - Promoted club activities across social media, organizing 19 regular meetings and the club's first college-level competition, Completed Level 1 of the chosen pathway by delivering speeches and assisting members in improving public speaking, Designed and executed a membership drive to attract and retain members while monitoring membership levels, Assisted applicants to fill out membership applications & coordinated registration process with Toastmasters International
- House Captain, Kendriya Vidyalaya Dewas(2019-2020)
- Head Girl, Open Sky Academy(2017-2018)
Volunteer Experience
- Participated in the Cleanliness Drive organised by Prakriti-The Eco Club of IIM Raipur
- Received (NSS) B Certificate from DAVV University for completing 240 hours of work within 2 years of Community Service including community outreach, environmental initiatives, educational support, social campaigns, and blood donation drives
Hobbies and Interests
- Passionate about Urdu Ghazals and poetry with a deep appreciation for the expressiveness and intricate verses
Timeline
Associate Business Head
Physicswallah
11.2025 - Current
Regional Marketing Manager
Physicswallah
04.2025 - 11.2025
Live Project
TVS Motor Company
06.2024 - 08.2024
Intern - Construction and Realty Funding Group
ICICI Bank
04.2024 - 06.2024
Executive Member
IIM Raipur Toastmasters Club
10.2023 - Current
Digital Marketing Intern
Cerebral Learning Solutions
05.2023 - 05.2023
PGP - Marketing & Operations
Indian Institute of Management Raipur
Bachelor of Arts -
SABV Govt Arts and Commerce College Indore
XII - CBSE
Kendriya Vidyalaya Dewas
X - CBSE
Open Sky Academy