Summary
Overview
Work History
Education
Skills
Current Location
Personal Information
Affiliations
Accomplishments
Languages
Timeline
Generic

Mahua Modi

Goregoan East

Summary

Results-driven professional with expertise in managing distribution channels, optimizing inventory, and driving business growth. Skilled in developing strategies to improve market coverage, partner engagement, and sales performance. Proven track record in managing product lifecycles, driving profitability through strategic pricing and promotions, and collaborating with cross-functional teams to achieve goals.

Overview

25
25
years of professional experience

Work History

Category Manager (India, Bangladesh & Sri Lanka)

HP Inc.
Mumbai
04.2016 - Current
Distribution Manager Responsibilities.
  • Plan inventory with distributors to ensure smooth sell-through and avoid stock gaps or excess.
  • Drive distribution strategies to expand coverage and strengthen partner engagement.
  • Collaborate with T1 and T2 partners to support growth and improve sales performance.
  • Monitor sell-in vs. sell-out and provide actionable insights through regular updates.
  • Coordinate with supply chain for timely product availability and seamless operations.
  • Ensure pricing, discounting, and promotions are effectively implemented at the channel level.
  • Boost channel performance through targeted programs and monthly incentive plans.
Category Manager Responsibilities
  • Own and deliver revenue and margin quotas for the product category.
  • Forecast sales and align inventory to meet demand.
  • Manage product lifecycle from launch to end-of-life, including pricing and promotions.
  • Drive sales of premium products to enhance category profitability.
  • Develop exit strategies for underperforming products.
  • Educate Partner Business Managers (PBMs) on tools, programs, and growth initiatives.
  • Collaborate with cross-functional teams to align on category goals.
  • Represent country performance to global teams, driving category success.

Country Category Manager for Supplies

HP Inc.
Mumbai
02.2010 - 04.2016
  • Managed the Large Format Production Supplies business with full P&L responsibility, overseeing both top-line and bottom-line performance.
  • Worked closely with distributors and partners to drive business growth and achieve revenue goals.
  • Fostered long-term, positive relationships with channel partners, ensuring sustained collaboration and mutual growth.
  • Developed and implemented a comprehensive rebate program and Go-To-Market (GTM) strategy to meet revenue objectives.
  • Designed and executed strategic programs to drive sell-thru and sell-out, maintaining profitability and market competitiveness

Sales Manager (Exports) – Film Business

UFlex Limited
07.2006 - 02.2008
  • Was responsible for developing the business in the South American market, focusing on sales growth and market expansion.
  • Was accountable for generating $3.4 million in total annual sales, with 60% of the revenue coming from newly acquired customers.
  • Appointed and managed new channel partners, maintaining strong customer relationships, and ensuring retention through effective engagement.

Sales Executive

Intex Technologies (India) Ltd
08.2003 - 07.2006

· Assisted the sales team in business planning, ensuring alignment with revenue goals and market strategies.

· Provided high-quality analysis on performance metrics to support effective decision-making.

· Prepared regular reports for senior management, highlighting revenue performance and Trend, and Profit & loss ratio.

· Conducted weekly and quarterly business reviews for Sales Head to analyze revenue, account performance, and interactions for top-tier clients.

· Gained an in-depth understanding of the pre-sales, sales, and delivery processes to drive operational efficiency.

Sales Executive

Tancom Electronics (India) Ltd
04.2000 - 08.2003

Managed customs documentation for international shipments, including Customs Invoices, Packing Lists, Drawback Declarations, Form A, and Value Declarations, ensuring compliance with import/export regulations.

Coordinated with Customs House Agents (CHA) and other stakeholders to ensure timely and accurate bank documentation for the smooth processing of shipments.

Managed the post-shipment documentation process, ensuring all required paperwork was accurately completed for smooth delivery and customs clearance.

Ensured proper record-keeping and documentation practices, contributing to the accuracy and efficiency of the export/import process.

Education

MBA - Marketing and HR

IGNOU
Delhi
01.2006

Graduation - BA with Economics

University of Delhi
Delhi
01.1999

XIIth -

Shyama Prasad Senior Secondary School
Delhi
01.1996

Xth -

Shyama Prasad Senior Secondary School
Delhi
01.1994

Skills

  • Distribution and Channel Management
  • Product and Category Management
  • Sales Forecasting and Inventory Planning
  • Strategic and Tactical Business Planning
  • Program execution and promotion planning
  • Cross-functional team collaboration

Current Location

Mumbai

Personal Information

Marital Status: Married

Children : One Daughter

Affiliations

  • Every year, I train myself for a couple of walkathons and marathons, and I’ve been consistently participating in the Skechers Marathon for the past four years. I’m a fitness enthusiast who enjoys cross-functional training and make it a point to practice regularly. It keeps me energized, disciplined, and helps me maintain a healthy balance between work and personal life.

Accomplishments

Consistently recognized for outstanding sales performance, with multiple Quota Champion Awards for exceeding targets in various half-year periods

Honored with the Quota Legend Award for surpassing 120% of the annual quota, with both H1 and H2 exceeding 100%, reflecting exceptional achievement across the full fiscal year

Appreciated by managers for driving collaborative success through the “Partnering to WIN” initiative, and for consistently demonstrating ownership and dedication in my role.
Commended for exemplifying the HP Way value:
“Leading with Ambition & Agility” – by embracing change, challenging conventions, learning quickly, and delivering innovative solutions that make a difference.

Languages

English
First Language
Hindi
Proficient (C2)
C2
Bengali
Proficient (C2)
C2

Timeline

Category Manager (India, Bangladesh & Sri Lanka)

HP Inc.
04.2016 - Current

Country Category Manager for Supplies

HP Inc.
02.2010 - 04.2016

Sales Manager (Exports) – Film Business

UFlex Limited
07.2006 - 02.2008

Sales Executive

Intex Technologies (India) Ltd
08.2003 - 07.2006

Sales Executive

Tancom Electronics (India) Ltd
04.2000 - 08.2003

MBA - Marketing and HR

IGNOU

Graduation - BA with Economics

University of Delhi

XIIth -

Shyama Prasad Senior Secondary School

Xth -

Shyama Prasad Senior Secondary School
Mahua Modi