Mainak Sen
Kolkata
Summary
Accomplished in strategic planning and real estate sales forecasting, I excelled at Anik Industries Limited by leveraging key account management and customer relationship skills to drive business growth. My adeptness at business development and networking strategies significantly contributed to surpassing sales targets, evidenced by a notable achievement of selling 40 units, generating approximately 55Cr in revenue.
Overview
21
21
years of professional experience
Work History
Manager – Channel Sales & Marketing
Anik Industries Limited
08.2023 - Current
- Company Overview: Anik Group has identified various opportunities to develop power plants based on various conventional resources of energy such as Small Hydro, Coal and Gas, Real Estate etc
- Ruchi Realty is the realty arm of the Ruchi Group of Anik Industries Industries
- With over 20 years of building businesses in various other sectors in Pan India (Bhopal, Indore, and Kolkata)
- Responsible for Active Acres Central Kolkata (Tangra) premium residential project
- Identify potential channel partners and evaluate their suitability based on company objectives and target markets
- Establish and nurture strong relationships with existing and new channel partners to ensure alignment with company goals
- Encourage Channel Partners and periodically sharing project /schemes/ celebration information
- Give project presentation and showcase product to the channel sales customers, understand their requirements (project /finance/ market trends related quires) and ensuring customer satisfaction
- Chanel Partner monitoring on regular basis and ensure business capacity
- Also encourage/promote achievers in organization platform
- Provide training and support to channel partners to enhance their product knowledge and increase sales capabilities
- Develop and execute channel sales strategies to achieve revenue targets and market share growth
- Monitor and analyze market trends, competitor activities, and customer preferences to identify new opportunities
- Manage the sales pipeline and forecast accurately to ensure consistent achievement of sales goals
- Negotiate pricing, terms and conditions with channel partners to maximize profitability while maintaining competitive positioning
- Conceptualize and assist marketing team to make strategic/informative/promotional creative for market share
- Proper communication and transparency towards esteem customers
- Conduct market research to identify selling possibilities and evaluate customer needs
- Anik Group has identified various opportunities to develop power plants based on various conventional resources of energy such as Small Hydro, Coal and Gas, Real Estate etc
- Ruchi Realty is the realty arm of the Ruchi Group of Anik Industries Industries
- With over 20 years of building businesses in various other sectors in Pan India (Bhopal, Indore, and Kolkata)
- Sold through Channel Partner 40 units within a year Approx revenue 55Cr
Sales & Marketing Head
Subham Infra (A unit of Lohia Group)
05.2022 - 03.2023
- Company Overview: Subham Group (A unit of Lohia Group) has been a premier real estate developer based out in Guwahati since 2007
- It has a strong presence in Assam and delivered 1300 units in Guwahati and have launched mega projects, Subham Solitaire in Agartala and Subham Garden in Jorhat
- Subham Group is known for its innovations, time-bound projects, and after-sale customer service
- Successfully implemented direct sales team and post sales operation and payment collection, sale agreement process and customer relationship
- Conceptualize the marketing strategies as per the project lifecycle
- Liaising with the creative agency for project on-site branding and site office interior branding
- Hoarding site selection and development for Guwahati, Jorhat and Agartala site
- Promoting web banner in portals (99 Acres) and print media (Dainik Sangbad, Pratoh Khabar, Times of India, etc)
- Conceptualizing & executing the entire media plan with budget comprising Outdoor, Print, Electronic (Multiplex & RADIO), and Digital platform
- Liaising with creative agency (graphic designer) for print and outdoor ad design and implementation
- Liaising with the Architect & creative agency for building elevation views
- Project Booklet & Brochure Designing in coordination with creative agencies and also printing
- Project miniature model & walkthrough designing
- Developing Channel Sales for business growth
- Liaising with financial institution for project approvals and other finance related issues and joint promotional activities
- Subham Group (A unit of Lohia Group) has been a premier real estate developer based out in Guwahati since 2007
- It has a strong presence in Assam and delivered 1300 units in Guwahati and have launched mega projects, Subham Solitaire in Agartala and Subham Garden in Jorhat
- Subham Group is known for its innovations, time-bound projects, and after-sale customer service
Sales Manager
Bengal Emami Housing Ltd.
09.2016 - 04.2022
- Company Overview: Bengal Emami Housing Limited (BEHL) is a Joint Sector Company in partnership with the West Bengal Housing Board (WBHB), presents SwanCourt, a high end residential project at New Town Action Area IIB.Kolkata
- This Company associated of Emami Infrastructure Limited (EIL), Real Estate Company of Emami Group
- Have ongoing project at Kolkata, Hyderabad, Chennai, Mumbai, Jhansi and Coimbatore
- Responsible for Marketing, Sales and Customer Support of Residential Projects: Swan Court(Newtown Action Area IIB a premium residential project)
- Swan Green (Thakurpukur)
- Ensuring sales conversion within stipulated/target time frame
- Responsible for (Residential and Commercial) Sales and Marketing
- Regular customer and bank follow-up for Project wise Sales collections
- Conceptualizing and launching of sales strategies to maximize booking for the projects through Channel Sales partners
- Evaluating market trends and competitor moves to protect existing sales and maximize future sales opportunities
- Project Promotional activities with National/Private/NBFC
- Corporate events arrangements with presentation at PSU and private sector
- Regular visit at Channel Partner’s office to motivate them to generate leads
- Arranging periodical Channel Partners’ Meet for project induction and interaction session and Annual Sales Meet and award distribution
- Proactively contacting potential customers to promote the project
- Prompt response to sales enquires so as to maximize sales conversions
- Coordinating with other departments viz
- Sales Admin, Engineering, and Legal on customer queries
- Developing relations with existing & new customers (Corporate, HNI Clients, and NRI)
- Maintain relationship with esteem Channel Partners and Individual Property Consultants to ensure high market penetration
- Involved in negotiating deals with customers
- Home Loan arrangements for this Project from leading Government/Private/NBFC Banking Organizations
- Regular follow up on outstanding collections data
- Implementation of marketing strategies to drive sales for the project
- Coordinating with centralized Marketing team for all communication (viz
- Brochures, mailers, and pictures) related to the project
- Have to visit the project site on a regular basis
- Keep updated of developments in the area
- Manage the CP teams effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning
- Bengal Emami Housing Limited (BEHL) is a Joint Sector Company in partnership with the West Bengal Housing Board (WBHB), presents SwanCourt, a high end residential project at New Town Action Area IIB.Kolkata
- This Company associated of Emami Infrastructure Limited (EIL), Real Estate Company of Emami Group
- Have ongoing project at Kolkata, Hyderabad, Chennai, Mumbai, Jhansi and Coimbatore
- Launched 1st September 2016 HIG phase Swan Court (Newtown AAIIB)220 Units and sold through Channel Partner 65% of sold units priced at 98 Lac onward
- Have successfully dealt with MG Motors by providing them to find their desired showroom space at Altair (Ambuja Eco Centre), Salt Lake Sec V, Kolkata for our others Business vertical known as Auto Hi-tech
- Explored land for residential project at Newtown vicinity and Rajarhat areas on behalf of organization through reputed Channel Partners
Sr. Manager Sales and Marketing
Victoria Consultants Pvt. Ltd.
05.2013 - 08.2016
- Company Overview: VCPL the Kolkata based Real Estate Consultants, saw it genesis in 2011 progressive and dynamically, it is one of the vertically integrated real estate Consulting services in Eastern India basic (All Residential and Commercial and Integrated Projects)
- VCPL believes that this a one-stop shop that provides complete property solutions to the Esteemed Developers/Home Buyers/Retailer/corporate
- Started with Heading the Residential Division (Newtown, EM Bypass, South Kolkata, SaltLake Sector V)
- Taking care of in-house real estate selling, which includes both residential and commercial properties
- Experience in handing business operations encircling customer relationship management, market analysis, and development of new target segments
- Inter and intra departmental coordination to help with the smooth functioning of the business
- Strategic product marketing planning on behalf of builders
- Development of new business expansion at Haldia, Farakka, IIT Kharagpur, Durgapur and Asansol and Ranchi with Government Sector
- Giving presentations and handling corporate communication in PSU sectors in PAN India basis
- Liasioning with the clients, payments etc
- Dealing with leading Real Estate developers like “ JoyVille of Sapoorji Paloonji Group, Sureka Group, Merlin Group, PS Group, Ideal Group, Unitech Ltd, DLF, TATA Housing, Godrej Properties, Bengal Ambuja, Unimark Group, Ruchi Holding Ltd, Bengal Green Field, Belani Group, Orbit Group, Hiland Group, Bengal Peerless, Bengal NRI Housing ( Urbana), Bengal Shrachi, etc
- VCPL the Kolkata based Real Estate Consultants, saw it genesis in 2011 progressive and dynamically, it is one of the vertically integrated real estate Consulting services in Eastern India basic (All Residential and Commercial and Integrated Projects)
- VCPL believes that this a one-stop shop that provides complete property solutions to the Esteemed Developers/Home Buyers/Retailer/corporate
- Awarded from Surekha Group /Merlin Group/JB Group for Most Consistent Sales Performer for the year 2014 – 15 fiscal for Elita Garden Vista (Newtown)
Manager Sales and Marketing
Subham Planners Pvt Ltd (A unit of Lohia Group)
06.2011 - 07.2012
- Company Overview: Subham Planners is a Unit of Lohia Group renowned and most reputed Business House in Guwahati City
- Subham is premier Real Estate Developer in Guwahati works passion to deliver strategic property ownership to Residential and Commercial property to end users and investors
- More than 1000 happy families settled their desire property in Subham Group’s Property
- Responsible for Marketing, Sales and customer support of Residential Properties Division in Guwahati, Assam
- Worked as a Manager Sales and Marketing (both Residential and Commercial properties)
- Looking after the in-house real estate selling, which include Taking care of entire operation (sales, collection, market research, business development etc.) for Guwahati city
- Mentoring and motivating Sales Executives and Group Leaders for selling property
- Organizing corporate presentations and other promotional activities for brand building and lead generation
- Development of new markets for new Builder/Developers, North-East India Dhuliyajan, Numaligrah, Bongaigoan, Teensukia (Oil sector) and Guwahati
- Coordination with advertising agencies, portal service, partner/financial institutions, legal departments, architect
- Responsible for entire development and till possession, through feasibility report of the land, project report, market intelligence, project specification, pricing of the project, launching of the project, marketing and advertisement, selling of the project, stock, after sales and customer service
- Subham Planners is a Unit of Lohia Group renowned and most reputed Business House in Guwahati City
- Subham is premier Real Estate Developer in Guwahati works passion to deliver strategic property ownership to Residential and Commercial property to end users and investors
- More than 1000 happy families settled their desire property in Subham Group’s Property
- Successfully sold 65% of units at Subham Elite (Gandhi Basti) within 9 Months of the Launched date priced at 75 Lac onward
- Successfully sold under soft launch more than 50% Units at Build well (Zoo Road) priced at 80 Lac onward
Officer Sales
HDFC Realty (HDFC Ltd India)
08.2007 - 05.2011
- Company Overview: HDFC Realty is under HDFC Ltd with experience in Real Estate spanning more than a decade, HDFC Realty is Real Estate advisory brand with transparent support to provides proper guidance buying, selling and leasing of Residential and commercial Properties, leasing corporate & Retail premises, Valuations, Capital Markets and various land transaction across the country
- Generating business from Real Estate Sales in open market format from the location of Kolkata
- Selling luxurious residences in large scale residential projects like integrated townships and group housings, commercial spaces, retail projects (mainly mall & high-street retail spaces)
- Dealing with leading national and international Real Estate developers like Joint Sector Developers (Bengal Park chambers, United Credit Belani, Shelter Group, Ambuja), Keppel Land, DLF Ltd, Unitech Ltd, Universal Success Enterprises, Bengal NRI projects, PS group, Mani Group, South City etc
- Business development, business expansions and corporate tie-up, real estate consultancy (including legal & technical)
- Customer Service and MIS related co-ordinations
- Lead generation
- Revenue Collection from Developers
- HDFC Realty is under HDFC Ltd with experience in Real Estate spanning more than a decade, HDFC Realty is Real Estate advisory brand with transparent support to provides proper guidance buying, selling and leasing of Residential and commercial Properties, leasing corporate & Retail premises, Valuations, Capital Markets and various land transaction across the country
- Awarded from Mr P.K.Mukherjee (GM), Mr
- Avik Ganguly (BDO - HDFC LTD), Mr.Shymal Nandi (RSM - HDFC Realty) for : Second highest Collection, State Level, Second highest Revenue, State Level, Second highest Total Number of Sales, State Level
- HDFC Realty, a group company of HDFC LTD, awarded at Pench (Madhya Pradesh) from Mrs
- Renusud Karnad (MD – HDFC LTD) and Gautam Bhagat (CEO – HDFC LTD) for: Second highest Collection, National Level, Second highest Revenue, National Level, Second highest Total Number of Sales in 2009-2010 fiscal, National Level
Sales Executive
Remac Marketing Pvt. Ltd.
03.2005 - 07.2007
- Company Overview: Residential marketing services for Kolkata
- Residential marketing for Bengal Shelter’s projects Akankha at Newtown Action Area II, Mega Housing Project at Madhyamgrayam Sisir Kunja and Teen kanya at Newtown Action Area II
- Distinguished efforts towards selling at Reside Group Residential Project at Madhayamgram (APONALOY)
- Ensured maximum customer satisfaction by providing pre/post assistance and achieving delivery and quality norms
- Residential marketing services for Kolkata
Property Counselor
Somani Realtors Pvt Ltd.
07.2004 - 02.2005
- Company Overview: Real Estate Property marketing Kolkata based
- Generating business from Real Estate Sales in sole selling format from the location of Kolkata
- Mainly responsible for Residential sales at Howrah area Project Developed by Cosmic Group
- Handled and successfully and sold Rupayn’s Construction project at Garia area
- Real Estate Property marketing Kolkata based
Education
B.Com -
City Collage of Commerce and Business Administration
01.2003
Completed H.S. -
Adyanath Siksha Mandir School
01.2000
Completed Madhyamik -
Mitra Institution (Main)
01.1998
Skills
- Real estate sales planning and forecasting
- Strategic Planning
- Business development
- Business expansion and corporate tie-ups
- Key account management
- Networking strategies
- Customer relationship management
- Revenue generation
- Sales techniques
- Documentation and reporting
- Competitor research
- Project planning
- Task delegation
- Customer relationship management (CRM)
Disclaimer
I hereby declare that all the above information are true, complete and correct to the best of my knowledge and belief.
Languages
- English
- Hindi
- Bengali
Personal Information
- Date of Birth: 08/13/80
- Marital Status: Married
Accomplishments
Realty, a group company of HDFC LTD, awarded at Pench (Madhya Pradesh) from Mrs. Renusud Karnad (MD – HDFC LTD) and Gautam Bhagat (CEO – HDFC LTD) for:
- Second highest Collection, National Level
- Second highest Revenue, National Level
- Second highest Total Number of Sales in 2009-2010 fiscal, National Level
Timeline
Manager – Channel Sales & Marketing
Anik Industries Limited
08.2023 - Current
Sales & Marketing Head
Subham Infra (A unit of Lohia Group)
05.2022 - 03.2023
Sales Manager
Bengal Emami Housing Ltd.
09.2016 - 04.2022
Sr. Manager Sales and Marketing
Victoria Consultants Pvt. Ltd.
05.2013 - 08.2016
Manager Sales and Marketing
Subham Planners Pvt Ltd (A unit of Lohia Group)
06.2011 - 07.2012
Officer Sales
HDFC Realty (HDFC Ltd India)
08.2007 - 05.2011
Sales Executive
Remac Marketing Pvt. Ltd.
03.2005 - 07.2007
Property Counselor
Somani Realtors Pvt Ltd.
07.2004 - 02.2005
B.Com -
City Collage of Commerce and Business Administration
Completed H.S. -
Adyanath Siksha Mandir School
Completed Madhyamik -
Mitra Institution (Main)
Similar Profiles
Prince KabuteyPrince Kabutey
Operations Supervisor at Anik Cleaning ServiceOperations Supervisor at Anik Cleaning Service
Mohamed LakhderMohamed Lakhder
Barber at AL ANIKBarber at AL ANIK
Methews KabungoMethews Kabungo
Food Safety Lead at Wilmar Industries Zambia Limited (Former Global Industries)Food Safety Lead at Wilmar Industries Zambia Limited (Former Global Industries)