Maitri Shetty

Creative Works | Creative Partnerships

• Led creative strategy and client partnerships for 50+ FMCG and enterprise brands, driving $2.4M in incremental revenue through scaled brand content sessions and storytelling-led formats.
• Analysed 500+ video assets and delivered actionable creative recommendations, resulting in 40+ asset recreationsand a measurable uplift in engagement (up to 30%) across YouTube and Display.
• Identified and unlocked a $1M revenue opportunity by onboarding 5 independent agencies and aligning Google’s creative solutions with brand objectives.
• Pitched amplification and experimentation ideas across YouTube, Search, and Display, contributing to $1M+ in pitched revenue through scaled sessions and cross-platform activation.

Google Pay | Campaign & Account Management

• Managed and optimised merchant campaigns across a multi-industry portfolio, driving sustained performance improvements and merchant adoption.
• Enabled custom incentive and ad programs in collaboration with Legal, Finance, Product, and Engineering, supporting merchant growth and platform revenue retention.
• Acted as a client-facing partner, delivering tailored Google Pay solutions that improved campaign effectiveness and merchant satisfaction.

• Designed and executed an email marketing strategy generating 492 qualified leads in one quarter, contributing directly to new customer acquisition and revenue growth.
• Led social media branding and positioning, resulting in a 75x increase in organic impressions and sustained follower growth across platforms.
• Planned and executed social campaigns for flagship events, generating 2.29 lakh organic impressions and 3,000+ LinkedIn followers per week, supporting pipeline creation.
• Organised 10+ C-level webinars, driving 500+ registrations and achieving a 70% lead-to-customer conversion rate, directly impacting sales revenue.

• Developed and executed integrated marketing strategies for FMCG, fashion, and entertainment brands, achieving 2x engagement across digital platforms.
• Applied consumer-insight-led ideation to build cohesive communication plans that met brand and campaign objectives.

• Managed allocation and settlement of 200 trades per day, resolving 98% of client issues within 24 hours and maintaining a 95% client satisfaction score.
• Handled relationships with 50+ institutional clients, ensuring operational accuracy and service continuity.
• Redesigned a trade allocation process that reduced processing time by 10%, leading to cost savings, and improved operational efficiency.