MAKDOOM MULLANI

NymbleUp (Retail Tech SaaS)
A workforce management and operations platform for retail and multi-location businesses, helping streamline scheduling, task management, audits, and compliance.

Target Market: Enterprise & Mid-market retail brands

• Drove lead generation and customer acquisition through LinkedIn and email outreach
• Led marketing, SEO, and digital brand-building initiatives to strengthen market presence
• Implemented ABM strategies and built a channel partner network across India, Southeast Asia, and the Middle East
• Optimized CRM processes, defined MQL-to-SQL KPIs, and built/scaled the sales team

Key Accounts Won: Titan UAE, Domino’s Indonesia, Raymond, Mufti, Rebel Foods, Albaik (Saudi Arabia), The Body Shop, NIC Ice Creams

Kylas CRM (SaaS – Sales CRM)
A CRM platform designed to help growing businesses manage leads, sales pipelines, and customer interactions with automation and insights.

Target Market: SMBs & Mid-market companies across industries

• Contributed to company growth as part of the founding team, consistently delivering strong results
• Led enterprise sales (hunting & farming) post promotion to Team Lead
• Drove CRM adoption, improved pipeline visibility, and enabled upsell/cross-sell through account reviews
• Managed and mentored a team of 5, driving SMB deal closures and conducting performance reviews & training

Key Accounts Managed/Won: KPMG, Delhi Public School, BikeBazaar, Indian Oil.

• Managed sales across enterprise and SMB segments to maximize revenue.
• Drove lead generation efforts to identify new business opportunities.
• Conducted product demonstrations to showcase value propositions effectively.
• Engaged in numerous client interactions, including calls, meetings, and presentations, to drive sales.
• Expanded and managed sales pipeline to ensure consistent opportunity flow.
• Achieved a SQL to conversion ratio of 25%.
• Optimized sales processes to reduce deal closure time by addressing bottlenecks.
• Collaborated with colleagues in sales, marketing, and other departments to meet organizational goals.

The Byke Hotels & Resorts (Hospitality)
A hotel chain offering mid-range to premium accommodations focused on leisure and business travelers, with services including rooms, banquets, and F&B.

Target Segment: Corporate Accounts & Travel Agencies

• Built and managed a strong network of corporate clients and travel agency partners
• Secured annual contracts at competitive rates, driving consistent revenue growth
• Strengthened client relationships through regular engagement and product updates
• Drove revenue through upselling room categories and cross-selling banquet & F&B services

Key Accounts Managed: Mahindra, Cipla, Shoppers Stop, Tamarind Global, Riya Travels, Akbar Travels, Kesari Tours

Emirates (Aviation)
A global airline providing international passenger and cargo transportation with a focus on premium service and connectivity across continents.

Target Market: International travelers, corporate clients, and high-end leisure segment

• Sold tickets to customers across multiple continents, ensuring global accessibility.
• Suggested optimal routing options to enhance travel efficiency and reduce costs.
• Provided competitive pricing and offers for various travel routes.
• Facilitated interline and codeshare bookings to expand customer choices.

Jet Airways (Aviation)
A full-service airline (formerly operational) offering domestic and international air travel with a focus on comfort and service quality.

Target Market: Business travelers, corporate accounts, and premium leisure passengers

• Managed ticketing and reservations at Mumbai International Airport.
• Sold economy, business, and first-class fares to walk-in customers.
• Upsold from economy to business/first class to enhance revenue.
• Processed ticket reissuance and refunds with high efficiency.

Target Segment: Corporate Events & High-Profile Social Events

• Managed end-to-end event execution as Project Manager, ensuring high client satisfaction
• Translated client requirements into seamless execution across décor, catering, and lighting
• Collaborated with production teams for costing and negotiated budgets with clients
• Acted as single point of contact from planning to billing closure, ensuring smooth delivery

Key Events Managed: CEO’s Got Talent, Piramal Sports Annual Function, Shahid Kapoor’s Reception (St. Regis)

Cineyug (Event Management & Entertainment)
An event production and entertainment company specializing in large-scale corporate events, award shows, and celebrity-led productions.

Target Market: Corporate brands, media houses, and high-profile social events.

• Executed cold calling campaigns to promote event services and generate leads
• Coordinated with client servicing and operations teams to ensure smooth event execution
• Supported on-ground event operations and logistics as required
• Contributed to the successful execution of large-scale events and international projects

Key Events Supported: Stardust Awards, Zee Cine Awards, TOIFA 2013 (Vancouver, Canada)