Manash Pratim Das

• Leading the Auto Loan business across East India (West Bengal, Bihar, Jharkhand, Odisha & North-East).
• Responsible for P&L ownership, strategic planning, and growth of the regional Auto Loan portfolio.
• Driving business expansion, dealer/manufacturer partnerships, and digital penetration of auto loan products.
• Mentoring and supervising multi-tier teams to achieve aggressive growth targets.
• Enhancing customer experience by addressing operational challenges and ensuring smooth loan processing.

Key Focus Areas: Regional strategy, market leadership, Partner Management, team capacity building, digital growth.

• Spearheaded the car loan portfolio for East India, with a focus on growth and dealer acquisition.
• Managed a 30-member team across three levels, operating in multiple locations.
• Established and nurtured strong dealer and manufacturer relationships to expand market reach.
• Rolled out the GoNOGO digital loan platform, scaling digital disbursements significantly.
• Organized marketing campaigns, test drives, and loan melas to build visibility.

Achievements:

• Expanded presence into new markets (Shillong, Guwahati, Raipur, and Ranchi).
• Achieved 100% YoY growth in FY22-23 in the car loan portfolio.
• Boosted digital penetration from 0% to 46%.
• Empaneled over 30 new dealers and strengthened NTB (new-to-bank) customer acquisition.

• Designed marketing campaigns and drove branch-level public engagement initiatives.
• Conducted branch audits, compliance checks, and quality assessments.
• Assisted in branch expansion through location research and feasibility studies.
• Collaborated with the Regional Head to ensure operational efficiency.

Achievements:

• Instrumental in setting up four new branches in Kolkata, and Guwahati.
• Led CSR campaigns, marathons, and health initiatives.
• Delivered growth in fee-based income through targeted internal campaigns.

• Oversaw branch operations, customer acquisition, and digital banking awareness.
• Promoted NTB customer growth via campaigns and relationship building.

Achievements:

• Top performer in Fee Income generation in the region.
• Increased digital onboarding from 20% to 75%.