Manish Upadhyay

Identify and capitalize on new business opportunities to
expand market presence and increase sales volume.

Lead the expansion efforts into new cities by conducting
market research, identifying potential locations, and
establishing distribution networks.

Drive both horizontal and vertical growth of the company
by enhancing business processes and optimizing
operational efficiency.

Implement innovative solutions to streamline operations
and improve overall performance in North & East India
regions.

Oversee the end-to-end logistics process from farm to
market, ensuring timely delivery of products while
maintaining quality standards.

Collaborate with logistics partners to optimize
transportation routes and minimize costs.

Develop and execute marketing strategies to promote the Cirola berries brand and introduce new products such as
Raspberry, Indian Apple, Blueberry, and Strawberry.Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.

Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.

Manage the profit and loss statement for the North & East
India regions, monitoring financial performance and
identifying areas for improvement.

Manage warehouse operations to ensure adequate stock
levels and efficient distribution of products.

• Primary contact internally and externally for all customers assigned to this region.
• Seek out and develop new leads for both General trade & Modern Retail clients as well as other opportunities to expand our sales/profits.
• Monitor in report form, sales by customer and region on a daily, weekly, monthly, quarterly, and annual basis, looking for positive and/or negative trends, along with supporting action plans.
• Develop and execute strategic and tactical sales plan in consultation with business head to achieve targeted revenue and profit targets.
• Responsible for driving all sales efforts by promoting the Market Fresh Produce branded products within the assigned territory, or as directed by the Director of Sales & Marketing
• Handling Sales through distributors to MT retail account like Reliance, Big basket, Spencer, More, Blink it, Swiggy etc.
• Responsible to support all ongoing Market Fresh Produce strategic marketing plans, margin goals and business objectives as directed by management.
• Support any special projects as they arise and are assigned.
• Continually monitor client satisfaction, and document feedback to be shared immediately with sourcing, operations, finance and management as appropriate
• Work closely with sourcing and marketing to oversee sale sheets and ongoing marketing presentations.
• Prospect new business, combining knowledge of prospective customers with best practices to gain access to key stakeholders.
• Independently qualify potential sales opportunities to include the full scope of customer potential.
• Design and develop tailored solutions for customers focused on delivering value and supporting the customer's business.
• Engaging internal resources on pricing strategy and account implementation plans to ensure customer service and operational excellence.
• Sustaining a separate line of business within organized retail for 'Enjoy & Joy' branded Indian fruits.

• Action plans
• Develop and execute strategic and tactical sales plan in consultation with business head to achieve targeted revenue and profit targets
• Responsible for driving all sales efforts by promoting the
• Market Fresh Produce branded products within the assigned territory, or as directed by the Director of Sales & Marketing
• Handling Sales through distributors to MT retail account like
• Reliance, Big basket, Spencer, More, Blink it, Swiggy etc
• Responsible for supporting all ongoing Market Fresh Produce strategic marketing plans, margin goals and business objectives as directed by management
• Support any special projects as they arise and are assigned
• Continually monitor client satisfaction, and document feedback to be shared immediately with sourcing, operations, finance, and management as appropriate
• Work closely with sourcing and marketing to oversee sale sheets and ongoing marketing presentations
• Prospect new business, combining knowledge of prospective customers with best practices to gain access to key stakeholders
• Independently qualify potential sales opportunities to include the full scope of customer potential
• Design and develop tailored solutions for customers focused on delivering value and supporting the customer's business
• Engaging internal resources on pricing strategy and account implementation plans to ensure customer service and operational excellence
• Sustaining a separate line of business within organized retail for 'Enjoy & Joy' branded Indian fruits
• Building, managing, and engaging a distribution network for fresh fruits
• Develop business with Wholesalers for fruits (branded and unbranded) & sustain a profitable relationship
• Sustain a separate line of business within organized retail for branded premium fruits
• Develop business with unorganized & organized retail North
• India for fruits
• Work collaboratively with operations and quality teams to deliver a high level of customer satisfaction
• Build and maintain strong, long-lasting customer relationships by proactively understanding their business plans, needs, and objectives
• Managing the Pan India Buying activity for Fresh Category (Fresh Fruits and Vegetables)
• Managing buyers at various locations for Day-to-day MIS
• Coordination for Central Buying plan for seasonal SKUs (farmers + vendors)
• Handling end to end annual business of fruits
• Managing the vendor and Farmer Sourcing for Fresh Fruits
• Price Negotiation
• Stock planning
• Vendor Management - New Vendor creation, Payments &
• Grievances
• Developed new network / Sourcing belts or consolidators for improving availability and buying efficiency.
• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
• Developed and maintained positive relationships with clients in assigned sales territories.
• Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.

• Arrange meetings for senior management with prospective clients
• Follow company guidelines and procedures for the acquisition of customers, submission of tenders, etc
• Expertise in providing training, updating documenting policies, and investigating unsafe conditions
• Responsible of Business Development with focus on achieving defined sales target and growth in accordance with the organization's business acquisition requirements
• ACCOMPLISHMENT
• Consistently maintained sales volumes, product mixes, and selling prices by keeping updated with supply and demand and changing market trends
• Retained the company’s top customers in the wake of strict competition, by devising and presenting them with discount options.
• Worked effectively in fast-paced environments.