Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Manikandan V

Sales & Marketing , Business Development , Customer Relationship Management
Chennai

Summary

Professional Summary:

  • A dynamic professional with over 21 years of experience in Sales & Marketing, Business Development, Key Account Management and Customer Service/Relations Management.
  • Currently Heading a Team and Managing the Customer Care/Service Operations at Vasanth & Co, Chennai handling customers across TN and Pondy.
  • Last assignment with Malayala Manorama Co. Ltd ( Market leaders in Publishing business) at Chennai as Sales Executive.
  • Bachelor of Business Administration from Annamalai University with a PG Diploma in Sales & Marketing from NIS Sparta.
  • Able in organizing, interpreting and communicating market information / data to facilitate the decision making process of the top management.
  • Skillful in managing aspects of Concept Selling, Key Account Management, Channel Sales Development & Distribution, Sales Management, Customer Relations Management, Execution of Promotion Strategy and MIS.

Overview

23
years of professional experience
8
years of post-secondary education

Work History

Vasanth & Co,Chennai
Chennai

Customer Relationship Management - Team Head
12.2019 - Current

Job overview

  • Organisation and industry: Vasanth & Co is one of the leading Home appliances Dealer in india with extensive reach in Tamil Nadu' Rural and Urban Territory catering to all TG of the TN Socio-Economic and Cultural populace with more than 110 show rooms across T.N ,Pondy and Karnataka and has the highest market share in major categories.

Key responsibilities :

  • Recruitment, Appointment and Training of Customer Relations Tele-Executives and Maintaining the Team performance.
  • Setting up Protocols of Operation and Standards of adherence for Customer Care/Service Team from time to time as per the requirements and Targets .
  • Devising Training Manuals Processes, Procedures,Methodologies and Guidelines for Day to day functions to be followed by the CRM Team,Supervisors and Executive/Agents.
  • Implementing the flow of Operations and Monitoring the functions of various intra-functional teams utilizing the CRM dash boards and Generation of reports.
  • Monitoring, soft maintenance and utilization of the Telephony- Mini CRM set-up for the smooth and continuous flow of Tele-calling operations in liaison with the Technical Infrastructure provider.
  • Generating, Analyzing and reporting of Daily operations to Management on day to day basis.

Malayala Manorama Co Ltd
Chennai

Executive Sales Professional
02.2002 - 04.2018

Job overview

Organization and industry: Malayala Manorama is one of the leading publishing houses in india with publications in English ,Hindi and Malayalam catering to all the TG of readers of which many of them are having the highest market share in the respective genre.

Key responsibilities

  • Appointed/ Expanded Agency-Distributors network in assigned territory Chennai and north Tamil Nadu for ensuring product availability and market development.
  • Done major activities for sampling products and develop strategies to find new customers like Institutional visits / mall shows /conducted door to door campaigns etc.
  • Attended to customer complaints internal and external on products and services availability.
  • Planned and directed Sales canvassers and Merchandisers activities, conducted training programs to the sub-ordinate team members, and evaluated performance time to time and control of sales and service programs.
  • Reviewed operational records and reports to project sales and profitability. Devised various Sales Promotion / Trade Incentive Schemes /Display contest etc. and prepared budgets for the same .
  • Advised dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
  • Visited agents and distributors to build rapport and motivated them in participating Trade incentive Schemes and expansion of products and services availability in the territory.
  • Made proposals, follow ups and generated new business/subscriptions from Institutions.
  • Directed back office staff on keeping records of Agents/Distributors' Billing details, Unsold Claims and settlement vouchers etc. from time to time.
  • Directed, coordinated, and reviewed activities in retrieving MIS reports for evaluation of Sales Staff/Agents and product performance in assigned Territories.
  • Represented company at Book Fairs / Trade Promotion meetings and various other occasions to promote products.
  • Prepared and reported Plans, Budgeting and Review of Operations to the higher authorities on monthly basis.

Humanware Integrated Systems Ltd
Chennai, Tamil Nadu

Business Development Executive
10.2000 - 01.2002

Job overview

Organization and industry: Humanware Integrated system was a division of Servion Global Solution who were then pioneers in the field of developing and providing Interactive Voice Response System solutions. HISL was offering training programme/courses for aspiring Software Developers and Network engineers.

Key responsibilities

  • Attending to Tele-responses to convert into walk ins.
  • Devising strategies to locate and prospect the clients,strategies include take part in fairs, conducting seminars to college students etc. .
  • Generate Enquiries for the Courses/Programmes through media ads.
  • Convert the prospective inquiries in to enrollments.
  • Attended to Customer grievances and addressed the operating needs on time.

Education

NIS Sparta Ltd ( Business School )
Chennai

Post Graduate Diploma in Sales & Marketing Mgmt. from Sales & Marketing Management
08.1996 - 06.1999

University Overview

Annamalai University( Chennai - TN )DDE
Chennai

Bachelor of Business Administration from Business Management
07.1996 - 06.1999

University Overview

Kerala Vidhyalayam Higher Secondary School
Chennai

Higher Secondary School
06.1994 - 04.1996

University Overview

Skills

Sales & Marketing,Market Research and Analysis

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Timeline

Customer Relationship Management - Team Head
Vasanth & Co,Chennai
12.2019 - Current
Executive Sales Professional
Malayala Manorama Co Ltd
02.2002 - 04.2018
Business Development Executive
Humanware Integrated Systems Ltd
10.2000 - 01.2002
NIS Sparta Ltd ( Business School )
Post Graduate Diploma in Sales & Marketing Mgmt. from Sales & Marketing Management
08.1996 - 06.1999
Annamalai University( Chennai - TN )DDE
Bachelor of Business Administration from Business Management
07.1996 - 06.1999
Kerala Vidhyalayam Higher Secondary School
Higher Secondary School
06.1994 - 04.1996
Manikandan V Sales & Marketing , Business Development , Customer Relationship Management