Dynamic Digital Marketing Strategist focused on enhancing organic traffic through innovative SEO strategies. Leverages strong problem-solving and leadership skills to collaborate effectively with teams, driving client success and optimizing online presence. Emphasizes continuous learning and adaptability to navigate evolving digital landscapes.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Manager SEO & Analytics
Truperformance LLP
Pune
03.2025 - Current
Directed cross-functional SEO and analytics teams, driving a 45% organic traffic increase and 25% lead growth across 40+ projects.
Create SEO strategies & collaborate with SEM team to plan and drive leads into the sales funnel
Diagnosed website errors and resolved SEO and non-SEO related issues, improving website performance.
Website Data Analytics with GA-4 and GTM. Over 4 years of experience working on complex tracking projects using rest API for WooCommerce related projects. Over 8 months of working with custom javascripts (CJS) for website tracking projects.
Orchestrated training sessions on advanced organic and paid advertising strategies, enhancing team skills and knowledge.
Created automated project management boards on Jira, Asana, and Monday.com, streamlining project execution.
Create content strategies for websites with content map planning.
Collaborate with team members from social media and CRO to make decisions for underperforming pages.
Providing solutions for guideline infringement and reinstatement of GMB profiles.
Digital Marketing Strategist
Tru Performance Services LLP
01.2023 - 01.2025
Developed strategies for paid and organic search based on client briefs.
Collaborated with SEO team on projects to identify and leverage opportunities for SEO clients.
Worked independently on SEO clients to improve organic traffic.
Conducted in-depth website audits and presented findings to sales team and management.
SEO Executive
Tru Performance Services LLP
01.2022 - 01.2023
Managed on-page, technical, and off-page SEO strategies for websites.
Guided web development team in implementing SEO best practices.
Managed Google My Business accounts to enhance local search visibility.
Provided clients with SEO performance reports and insights.
SEO Executive
Puminati Digital
01.2021 - 01.2022
Managed on-page, technical, and off-page SEO for websites to enhance visibility.
Directed web dev team to uphold SEO guidelines, ensuring compliance and best practices.
Oversaw Google My Business accounts to optimize local SEO presence.
Communicated with clients to provide detailed SEO reports, explaining performance metrics and strategies.
Departmental Head
Rudrapur Group of Institutions
07.2015 - 04.2021
Experience as a lecturer and Head of Dept (Civil Engg) in Rudrapur Institute of Technology.
Dealt with teaching in the field of Civil engineering and subjects like Advanced Surveying, Structural Mechanics, Earthquake resistant building Construction.
Execution and maintenance of all departmental laboratories.
Coordinated communication between training partner and central accreditation authorities (CSDCI, NSDC) to ensure compliance and alignment.
Communication with accreditation bodies like NSDC, CSDCI and follow up with all instructions within certain deadlines.
Collaborated with marketing team to support effective outreach and achieve departmental goals.
Conducted industrial visits and seminars to enhance student learning and industry exposure.
Site Engineer
Rahees & Sons Construction
Rudrapur
07.2014 - 07.2015
Served as site engineer overseeing all site activities.
Coordinated and supervised site activities to ensure project alignment.
Managed materials and maintained accurate logs to support project tracking.
Maintained regular communication with stakeholders to ensure project progress.
Project: Construction work of Institutional building and roads.
Graduate Engineer Trainee
Sukriti Infrastructure Pvt Ltd
01.2014 - 12.2014
Designed infrastructure layouts and specifications for various projects.
Executed soil protection works for Museum building Schedule 'B' at Presidential Estate, New Delhi, utilizing shoulder piling techniques to ensure structural integrity.
Analyzed engineering designs and provided recommendations for improvements.
Collaborated with project managers to ensure timely completion of tasks.
Education
BTech - Civil Engineering
JB Institute of Technology
Dehradun
Matriculation -
St. Theresa Sen Sec School
Haldwani
Intermediate -
St. Theresa Sen Sec School
Haldwani
Skills
Strategic Planning
Project Lead
Problem Solving
Time Management
Leadership
Team Leader
Collaboration
Adaptability
Self-Learning
Strong Work Ethics
Certification
Certified trainer under NSDC (National Skill Development Council).
Certified in AutoCAD and Staad.Pro V8i.
Certified in HTML, HTML5, and CSS coding through the online learning platform FREE CODE CAMP.
Certified in the Fundamentals of Digital Marketing by GOOGLE and AMAZON.
Certified in Digital Marketing Masterclass by Phil Ebiner and Deigo Davila by UDEMY.
Certified in Digital Marketing by Alison Group (Facebook).
Certified in basic data analysis from Coursera.
Creating custom Google Analytics reports from Coursera Marketing in the Digital World by Coursera.
Creating digital infographics and video from CANVA by Coursera.
Currently pursuing website optimization by Ahrefs Academy online.
Certificate in GA4 & BigQuery Data Analysis from Udemy.
Accomplishments
Awarded for the top three scores in academic sessions.
University topper for the last semester (90.38%).
Selected as a member of the college editorial for a good command of language.