Digital content lead and AEM Platform Specialist with 14 years of experience in digital transformation. Expertise in managing Adobe Experience Manager platforms and integrating analytics tools to enhance user experiences. Proficient in UI/UX design, wireframing, and front-end development, delivering visually compelling digital solutions. Strong background in stakeholder communication and agile development support, ensuring alignment with business needs and market trends.
Key Responsibilities:
· Supported ideation, development, and deployment of digital solutions aligned with business goals.
· Led cross-functional projects to refine concepts into structured IT requirements, ensuring alignment with product roadmaps.
· Translated customer needs and market intelligence into actionable insights and technical specifications.
WCS/WCC/AEM CDx Platform Management:
· Developed and managed WCS/WCS platform functionalities, including workflows, metadata schemas, templates, and asset migration strategies.
· Collaborated with content creators, developers, and UX teams to streamline content publishing processes and enhance user experience.
· Supported platform integrations.
· Collaborated with information architects to structure digital assets within Oracle
· WCC/ WCS and AEM DAM, adhering to metadata standards, taxonomy, and governance best practices.
Testing and Enhancements:
· Oversaw testing, defined KPIs, and recommended enhancements to improve usability and customer satisfaction.
· Troubleshot user problems and partnered with technical teams to minimize system disruptions (WCS/WCC, AEM Sites and DAM).
Training and Support:
· Provided training, documentation, and support to system users to promote best practices and efficient utilization of Publishing
· Conducted in-depth analysis of existing CMS applications with a deep understanding of the WCS/ WCC platform.
Stakeholder Communication:
· Provided ongoing support to business users and bridged communication with the tech team.
· Communicated with stakeholders to gather business requirements.
· Documented requirements clearly through user stories, use cases, and functional