Dynamic sales and marketing leader with a proven track record at Siyaram Steels, excelling in new business development and strategic sales initiatives. Expert in techno-commercial operations and corporate communication, I have successfully enhanced market share and optimized revenue streams, driving significant growth in competitive environments.
Overview
16
16
years of professional experience
Work History
Head (Sales, Marketing & Business Development)
Siyaram Steels
Bhilai
06.2023 - Current
Spearheading Sales, Marketing & Business Development for Stainless Steel Pipes, SS. Sheets, Angle, Rod, Strips etc.
Identified and evaluated new projects, contacted clients and EPCs, secured new business through senior-level executive relationships.
Steered new product development, improved market share, and spearheaded channel sales and marketing strategies.
Led sales team and directed sales force to meet targets.
Facilitated e-commerce marketing and e-tendering to enhance outreach in both government and non-government sectors.
Improving accounts collection, outsourcing and order turnaround by organizing the administration and sales support structure
Supervising preparation of bid documents, bid evaluation processes, framing contracts, work orders, and agreements
(Pipe Division), Bhilai, Chhattisgarh, India
Head (Sales, Marketing & Business Development)
Quantum Steels Nigeria Limited
Lagos
05.2019 - 12.2022
Managing Sales, Marketing & Business Development for entire Nigeria & Export as well for TMT, Wire Coil & allied products(Nails, Binding Wire, BRC Wire Mesh) MS Strips, MS & GI Pipes including Steel Tubular Poles, High Mast Pole, High Mast Lighting Pole, Octagonal Poles, Galvanized products, MS Plates, Roofing Sheets, etc.
Led sales team to achieve targets through effective direction and management
Steered new product development to enhance market share and spearheaded channel sales and marketing strategies
Improved accounts collection and order turnaround by organizing administration and sales support structure
Identifying & evaluating new projects, contacting clients, EPC’s, securing new business through contacts from senior level executives
Steered E-Commerce Marketing & E-Tendering in Govt. as well as Non-Govt. Projects
Supervising preparation of bid documents, bid evaluation processes, framing contracts, work orders, and agreements
Oversaw operations for TMT, Wire Coil, and Pipe Division in Lagos, Nigeria.
Sales, Marketing & Business Development Manager
PS Steel Tubes Limited
Bhilai
12.2016 - 04.2019
Devised & executed marketing & business development for MS Pipes & MS Strips including Tubular Poles, Safe edge metal crash barriers, High Mast Lightening Poles, for Lighting and Power Transmission categories
Optimized revenue streams to enhance overall business performance through sales initiatives
Analyzed business potential to identify strategies for achieving profitable targets
Assessed market potential and tracked competitor activities to refine selling and marketing strategies
Coordinated recruitment efforts to attract top talent for the organization, induction, training, deployment and development of all employees in the region to ensure optimal performance
(MS Pipes & Strips Division) Bhilai, Chhattisgarh
Marketing & Business Development Manager
Ankit Electrograting
Raipur
05.2012 - 11.2016
Led new product development and market development initiatives across Pan India, enhancing market share through targeted marketing strategies
Identified & evaluated new projects, and secured new business
Prepared bid documents, framed contracts, and drafted work orders and agreements, streamlining procurement processes for project execution
Conducted online auctions and executed e-bidding processes for government and non-government projects, ensuring competitive bidding outcomes
Performed formalities of tender bidding, vendor registration, and brand approval
Developed monthly MIS on order position, in coordination with production department for timely execution of orders within budget
(Electro forged Grating Division) Raipur, C.G.
Marketing Executive
Khyati Ispat Pvt. Ltd.
Raipur
09.2010 - 04.2012
Coordinated with logistics team to ensure timely delivery of orders
Prepared offers for buyers and negotiated pricing to meet client needs
Monitored production activities to ensure on-time execution of orders
Planned purchase order & rolling program
Created material requisition as per Bills of Material
(Structural Steel Division), Raipur, C.G.
Education
Post Graduate Diploma in Computer Application - Computer and Information Sciences
AISECT
BHILAI
01-2015
PGDM/MBA - Marketing & IB
AIMS
Bangalore
01-2010
SAP BASIC -
01-2010
BCA -
PT. RSS.U
Raipur, C.G.
01-2007
Honours Diploma in Computer Application -
01-2004
Skills
New Business Development
Strategic Sales & Marketing
Sales Strategy
Market Penetration
Trade Marketing
Product Positioning
Market Research
Digital Sales
Techno Commercial Operations
Business Operations Management
MIS
Client Relations
Trade Show
Languages
English
Hindi
Personal Information
Date of Birth: 10/06/85
Timeline
Head (Sales, Marketing & Business Development)
Siyaram Steels
06.2023 - Current
Head (Sales, Marketing & Business Development)
Quantum Steels Nigeria Limited
05.2019 - 12.2022
Sales, Marketing & Business Development Manager
PS Steel Tubes Limited
12.2016 - 04.2019
Marketing & Business Development Manager
Ankit Electrograting
05.2012 - 11.2016
Marketing Executive
Khyati Ispat Pvt. Ltd.
09.2010 - 04.2012
Post Graduate Diploma in Computer Application - Computer and Information Sciences
Head of Marketing and Business Unit Development at ULTRA POLYCOATS (A UNIT OF KG PETROCHEM LTD)Head of Marketing and Business Unit Development at ULTRA POLYCOATS (A UNIT OF KG PETROCHEM LTD)
Business Development Manager cum Sales & Marketing Manager at Insys India Solutions C/O Deluxe Machine ToolsBusiness Development Manager cum Sales & Marketing Manager at Insys India Solutions C/O Deluxe Machine Tools