Manisha Seth
General Manager
New Delhi
Summary
Results-driven General Manager with 8 years of progressive experience in the furniture manufacturing industry. Adept at overseeing end-to-end operations including procurement, supply chain, production, B2B sales, and design. Proven ability to lead cross-functional teams, streamline operations, reduce costs, and drive business growth. Strategic thinker with hands-on experience in managing high-value purchases, vendor negotiations, and client relations in competitive markets.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
General Manager
Popcorn Furniture & Lifestyle Pvt. ltd
01.2017 - Current
Company Overview
Mid-sized furniture manufacturing firm with a catalog of 50,000+ SKUs.
Key Responsibilities & Achievements
- Led overall operations across sales, procurement, production, and design, streamlining processes and boosting efficiency.
- Directed B2B and project sales strategies, contributing to revenue growth and expanded market presence.
- Reduced procurement costs by 12% and improved delivery timelines by 25% through strategic vendor negotiations and supply chain optimization.
- Oversaw design and launch of 10+ premium product lines in collaboration with clients and internal teams.
- Implemented lean manufacturing principles, increasing production efficiency by 30%.
- Managed financial planning, budgeting, and expense control to support long-term growth and stability.
- Supervised a team of 50+ professionals, enhancing performance, retention, and fostering a culture of continuous improvement.
- Strengthened vendor and client relationships, ensuring consistent quality, service, and customer satisfaction.
- Executed strategic plans that improved profitability, reduced overheads, and increased market share.
Education
Bachelor of Business Administration -
Amity University
01.2012 - 01.2015
Master of Business Administration -
Amity University
01.2015 - 01.2017
High school or equivalent - undefined
Ryan International School
Skills
- Purchase & Procurement
- B2B Sales & Client Management
- Supply Chain Optimization
- Production Planning & Control
- Team Leadership & Performance Management
- Effective leader
- Client account management
- Vendor negotiations
Achievements Projects
- Spearheaded a major factory expansion project, successfully leading cross-functional teams throughout its execution.
- Transitioned the company from a trading to a manufacturing enterprise; oversaw the entire setup and operationalization.
- Negotiated strategic long-term contracts with top-tier suppliers, resulting in annual cost savings of ₹30 lakhs.
- Earned mid-year salary increases in recognition of exceptional performance.
- Progressed from Assistant Manager in 2017 to General Manager by 2024, demonstrating rapid career growth and leadership capability.
- Currently leading a team of 60+ professionals across multiple departments.
Timeline
General Manager
Popcorn Furniture & Lifestyle Pvt. ltd
01.2017 - Current
Master of Business Administration -
Amity University
01.2015 - 01.2017
Bachelor of Business Administration -
Amity University
01.2012 - 01.2015
High school or equivalent - undefined
Ryan International School
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