Manish K Jha
New Delhi
Summary
Strategic marketing automation leader with over 12 years of experience in driving integrated demand generation and customer lifecycle campaigns. Proven expertise in martech platforms including SFDC, Pardot, Marketo, HubSpot, and Eloqua. Skilled in leveraging data and AI to achieve measurable results and optimize marketing strategies.
Overview
12
12
years of professional experience
Work History
Sr. Marketing Automation Manager
Remote Infosystem Pvt. Ltd.
09.2023 - Current
- Led the global campaign operations team for Field, Customer, Demand, and Partner marketing teams across EMEA, North America, and APAC.
- Managed a team of 5 global resources in executing multi-channel campaigns, ensuring quality throughout workflows using Marketo and Salesforce.
- Reduced campaign TAT/SLA by 20% through Agile campaign management
- Cross team collaboration: collaborated with MarTech leadership and IT to establish a campaign operations technologies strategy and roadmap.
- Pipeline Generation (MQLs) and Demand generation campaigns in conjunction with RevOps
- Stakeholder management: collaborated with stakeholders to identify challenges, resolve blockers, and incorporate recommendations into campaign operations.
- Stakeholder training: Facilitated campaign technology & process adoption through training sessions for stakeholders.
- MarTech Integration: Maintained Marketo integration & sync with Zoom, On24, Cvent, and Kaltura.
- Data Segmentation: Segmented database to send dynamic and Personalized communication.
- Built Campaign assets - Emails, landing pages, Forms, nurture and drip & nurture campaigns.
- Project management: used Asana and ZenDesk platform for campaign requests, task allocation and sprint planning.
- Reporting & Dashboard: Share Campaign/Weekly/Monthly reports and dashboards to respective stakeholders and business units.
- Developed AI agents for analyzing campaign briefs: Campaign brief analysis and reported missing items and headshot resizing.
Assistant Manager - Marketing
Biz2credit Pvt. Ltd
Noida
07.2022 - 09.2023
- Executed end-to-end marketing automation programs using Marketo, Sendgrid & ongage enhancing operational efficiency.
- Managed all project stages from discovery to go-live, producing clear documentation based on requirements.
- Developed win-back and re-engagement campaigns, successfully reducing churn rate.
- Created email templates, landing pages, and other marketing assets.
- Oversaw content and design teams to expedite turnaround times.
- Collaborated with product & development team for Marketo implementation and testing.
- Configured customer journeys in Marketo for various segments and datasets.
- Administered Marketo operations, including user management and data normalization.
Marketing Automation Manager
HUBILO Technologies Inc.
Noida
01.2022 - 07.2022
- Marketing Automation using Hubspot and Reporting function.
- Managing Data Segmentation/Customization for targeted and personalized campaigns.
- Create Email Templates, Forms, Landing Pages, workflows and other assets.
- Email Dashboard - Managing Monthly/Weekly Email Dashboard for Leadership team.
- Project Management: Used Asana to intake, distribute and manage tickets and monitor work pipeline.
Digital Engagement & Marketing Automation
ION Trading Pvt. Ltd.
Gurgaon
04.2021 - 11.2021
- Support marketing operations, automation and data/reporting requests through JIRA.
- Design, build, execute and optimize marketing campaigns within Eloqua.
- Develop marketing strategy for the assigned product portfolio and NPIs.
- Website Management (Intranet) - Managing Marketing Automation SharePoint pages by creating content.
Marketing Automation Specialist
Honeywell International
Gurgaon
06.2019 - 04.2021
- Develop email marketing programs, including segmentation, testing, deployment.
- Create emails, landing pages, forms and perform program setup and its maintenance in Marketo.
- Demand Generation & Customer Retention via Events, Webinar, Seminars, Gated Content Promotion, Inbound Marketing, Nurture & Drip Campaigns.
- Support new marketing initiatives, including managing lead scoring, lead nurturing, drip campaigns, segmentation, and data cleansing.
- Lead Management and reporting via Salesforce Platform.
- Maintaining database hygiene & cleansing exercise for different SBUs.
- Stakeholder management - consistent reports on campaign performance and recommendation for improvement. Managed 15 Stakeholders from various BU.
- Work closely with Social Media Team to run cross channel campaign.
Senior Associate - Marketing & Creative Services
Capgemini Technology Services
Gurgaon
11.2016 - 06.2019
- Marketing Automation for Global & Mexico market using Pardot.
- Dashboards & Reports in Salesforce - Create & maintain Marketing Contribution to Sales Dashboard, Global Lead Report/Dashboards in SFDC.
- Advise & guide stakeholders on various campaign tactics using Lead nurturing, drip programs, Data Segmentation.
- Handled Inbound Global Web Leads (CDM) for 45+ Websites of Capgemini.
- Weekly Global Web Lead reporting to Stakeholders and flagging non-responded leads by sales.
- Team Training - Conducting Workshops and training sessions for CM leads
- Delivered Walk Me Project for Salesforce deployment and delivered the project in 2 months by leading 2 resources.
Marketing Executive
Jarviz Infosec Pvt. Ltd.
Gurgaon
08.2015 - 04.2016
- Email Marketing & App Push Notification for BYOD, SoS & Security products.
- Segmenting data and sending out Email messaging to relevant TG.
- Website Maintenance- Updating website with product features, recent developments, news, etc.
- Social Media Marketing - Increasing brand Awareness, conversions and user engagement via Facebook and LinkedIn Marketing Campaigns.
- Social Media Campaign reporting
- ABM Campaigns for Videocon, Panasonic & Lava.
- Maintaining Database Health & Updates on regular basis.
Associate Marketing Executive
Zippy Crew Technologies Pvt. Ltd.
Gurgaon
05.2014 - 07.2015
- Creating email campaigns for in house Apps/products & services.
- Building new lists and ensuring data hygiene.
- Data Acquisition from various lead portals.
- Handled Facebook Marketing - Posting Content to various pages & Reporting campaign metrics.
- Getting New business for company through various lead channels.
- Drafting Scope of Work documents for new business.
- Client engagement & requirement gathering.
Education
B.Tech - ECE
Maharishi Dayanand University
Gurgaon, Haryana01-2014
AISSCE-XII -
Shanti Gyan Niketan
Delhi01-2009
AISSSE-X -
Shanti Gyan Niketan
Delhi01-2007
Skills
- Account based marketing
- Agile marketing
- AI automation
- B2B SaaS marketing
- Campaign management
- Cross-functional collaboration
- Customer lifecycle
- Database management
- Demand generation
- Email marketing
- Inbound marketing
- Lead scoring
- Nurture and drip campaigns
- Personalization strategies
- Pipeline generation
- Predictive analytics
- Process optimization
- Project management
- Stakeholder management
- Team leadership
Timeline
Sr. Marketing Automation Manager
Remote Infosystem Pvt. Ltd.
09.2023 - Current
Assistant Manager - Marketing
Biz2credit Pvt. Ltd
07.2022 - 09.2023
Marketing Automation Manager
HUBILO Technologies Inc.
01.2022 - 07.2022
Digital Engagement & Marketing Automation
ION Trading Pvt. Ltd.
04.2021 - 11.2021
Marketing Automation Specialist
Honeywell International
06.2019 - 04.2021
Senior Associate - Marketing & Creative Services
Capgemini Technology Services
11.2016 - 06.2019
Marketing Executive
Jarviz Infosec Pvt. Ltd.
08.2015 - 04.2016
Associate Marketing Executive
Zippy Crew Technologies Pvt. Ltd.
05.2014 - 07.2015
B.Tech - ECE
Maharishi Dayanand University
AISSCE-XII -
Shanti Gyan Niketan
AISSSE-X -
Shanti Gyan Niketan