Manishkumar H Chaudhari
Sales & Marketing Professional
Ahmedabad
Summary
Dynamic and results-oriented Sales and Marketing leader with over 20 years of experience in the FMCG sector, specializing in the Dairy industry. Expertise includes driving revenue growth, launching and scaling brands, and managing large teams while establishing robust distribution networks. Proficient in developing consumer-centric marketing strategies and leading cross-functional teams to achieve consistent business results in highly competitive markets. A proven track record underscores a commitment to excellence and innovation in every initiative.
Overview
21
21
years of professional experience
3
3
Languages
Work History
Regional Sales Manager – West India- Ahmedabad Location
Gujarat Co-Operative Milk Marketing Federation Ltd (Amul)
07.2024 - Current
- Developed and maintained positive relationships with clients in assigned sales territories & Managed a team of 30+ regional sales representatives with consistently achieving high sales targets.
- Increased regional sales by 28% with implementing strategic marketing plans and nurturing key client relationships in GT, MFS, QCOM, Ecom, and Inhouse B2C channel shop, Amul ParlourFill rates in MFS, Qcom, and ecom enhanced by over 85%.%+.
- Streamlined sales processes to improve efficiency in the system, resulting in increased productivity and overall revenue growth by implementing WMS at the warehouse level and ARS at the distributors' level.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume. WD & Retailers Meet have been conducted frequently to enhance visibility of products.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Distribution expanded by adding 6 new distributors in GT and 8 in HoReCa, which helped in adding 1,500 new outlets in GT and 750 more in HoReCa.
- Managing yearly business of Rs 950+ crores, which includes chilled, frozen, fresh, and ambient products.
Regional Sales Manager – West India- Anand Location
Gujarat Co-Operative Milk Marketing Federation Ltd (Amul)
12.2018 - 06.2024
- Managed general trade and modern trade channels across 9 districts (Anand, Kheda, Mahisagar, Dahod, Godhara, Chotta Udepur, Narmada, Baroda, and Bharuch) with a team of 17+ and other staff.
- Managed CAGR of 13.5% throughout the tenure.
- Conducted drives on beverages, chocolates, and bakery items retail expansion (GT) and increased outlets by almost 50%.
- Overall retail coverage expanded by 20% by adding almost 25 WDs in Chilled, Frozen, and Ambient Product Categories, which helped enhance the business as well.
- Conducted regular training and capability-building programs for field sales teams.
- Developed 16 key retail points at SoU Unity for brand visibility and range service to customers.
- Managed yearly business of Rs 550+ crore
Regional Sales Manager – West India- Surat Location
Gujarat Co-Operative Milk Marketing Federation Ltd (Amul)
04.2013 - 11.2018
- Managed general trade and modern trade channels across 6 districts and 2 UTs (Surat, Tapi, Navsari, Valsad, The Dang, Nandurbar, and two UTs, Daman and Dadra Nagar Haveli).
- Managed a CAGR of 18% throughout the tenure by expanding the distribution network by adding 35 new distributors and retail by almost 100% during this period.
- Implemented DMS software in 2013 at all distributor levels for secondary sales monitoring.
- Managed yearly business of over Rs 300 crores.
Brand Manager – Amul Butter, Amul Mithai Mate, Amul Sweets Division
Gujarat Co-Operative Milk Marketing Federation Ltd
01.2006 - 03.2013
- Led the national sales and marketing strategy for a ₹1000 Cr+ portfolio in the mentioned categories, with a team of over 120 members across the nation.
- Spearheaded the repositioning of the flagship brand “Amul Butter” in the rural market through the launch of smaller-sized packs. A redesigned new pack of 200g Mithai Mate was launched for the rural market, and for trial generation, to expand the customer base. In Amul Sweets, the relaunch of Amul Gulab Jamun and Amul Rasgulla created a gifting occasion in this product category.
- Negotiated strategic partnerships with modern trade platforms for higher shelf space to improve the continuous availability of products on platforms.
- Developed and executed 360-degree brand campaigns across TV, print media, and retail channels.
- Increased brand recall by 35% through targeted influencer and regional marketing initiatives.
- Conducted extensive consumer research to reposition underperforming product lines, and Amul Mithai Mate and Amul Sweet remained examples of this.
- Managed ₹8 Cr annual marketing budget, with a focus on ROI-driven media planning.
Data Analyst
Gujarat Co-Operative Milk Marketing Federation Limited (Amul)
06.2005 - 12.2005
- Produced monthly reports using advanced Excel spreadsheet functions.
- Used statistical methods to analyze data and generate useful business reports.
- Improved decision-making processes with accurate data analysis and visualization techniques.
- Utilized data visualization tools to effectively communicate business insights.
Education
MBA - Marketing
Faculty of Business Management, M S University
Baroda, Gujarat, India04-2005
Bachelor of Engineering - Chemical Engineering
Faculty of Technology & Engineering, M S University
Baroda, Gujarat, India 04.2001 -
Skills
FMCG Sales Strategy & Execution
Brand Positioning & Campaign Management
Product Innovation & GTM Strategy
Channel Development (GT, MT, E-commerce)
Trade Marketing & Shopper Insights
P&L Ownership & Budgeting
Cross-functional Team Leadership
Consumer Research & Analytics
Awards & Certifications
- Awarded with 5 promotion during the period based on achievements in functions handled
- 3 days for training programme attended in IIM Indore on Management
- 3 days training programme attended in Vidya Dairy ( Dairy for Non Dairy)
- Other certificated like Best Product Launch, Best Kaizen etc was awarded within the organizational activities
Timeline
Regional Sales Manager – West India- Ahmedabad Location
Gujarat Co-Operative Milk Marketing Federation Ltd (Amul)
07.2024 - Current
Regional Sales Manager – West India- Anand Location
Gujarat Co-Operative Milk Marketing Federation Ltd (Amul)
12.2018 - 06.2024
Regional Sales Manager – West India- Surat Location
Gujarat Co-Operative Milk Marketing Federation Ltd (Amul)
04.2013 - 11.2018
Brand Manager – Amul Butter, Amul Mithai Mate, Amul Sweets Division
Gujarat Co-Operative Milk Marketing Federation Ltd
01.2006 - 03.2013
Data Analyst
Gujarat Co-Operative Milk Marketing Federation Limited (Amul)
06.2005 - 12.2005
Bachelor of Engineering - Chemical Engineering
Faculty of Technology & Engineering, M S University
04.2001 -
MBA - Marketing
Faculty of Business Management, M S University