MANJULEKSHMI N N
Business Development Lead
Pune ,MH
Summary
Business Development Lead with extensive experience in client acquisition and revenue growth at Travancore Analytics. Proven ability to onboard major accounts and lead high-performing teams, driving successful digital marketing strategies. Skilled in negotiation and relationship management, consistently achieving significant profit margin improvements across various industries. Expertise in market analysis and strategic planning, fostering profitable partnerships and global business alliances.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Business Development Lead
Travancore Analytics
Trivandrum
02.2020 - Current
- Lead BD for Web/Mobile Development, AR/VR, ERP, and Testing services with global client focus.
- Conduct enterprise-level market analysis and trend identification in IT & Open Source technologies.
- Built relationships and acquired clients across US & Canada, onboarding 4 major accounts.
- Lead and mentor a 6-member Business Development & Marketing team.
- Own end-to-end sales cycle including demos, proposals, objections handling, and closures.
- Oversee digital marketing strategy, website content, and brand positioning.
- Strengthen lead generation channels and drive revenue-focused BD strategies.
Business Development Manager
Caparizon Software Pvt. Ltd
05.2016 - Current
- Managed international accounts across India, USA, Middle East, and Australia.
- Delivered product demos and supported large-scale product marketing campaigns.
- Trained and guided a 3-member inside sales team.
- Specialized in cold calling, email outreach, and contract negotiations.
Business Development Manager
ITFlux Inc
01.2014 - 04.2016
- Managed $1-$2M accounts with consistent achievement of business targets.
- Generated high-value leads through strategic planning and outbound initiatives.
- Owned client engagement, contract discussions, and performance reviews.
- Suggested improvements based on customer service analysis.
- USA
QA Tester
Highmark Inc
07.2012 - 06.2013
- Executed functional, regression, and UAT cycles.
- Designed structured test cases using RQM.
- Analyzed business and technical requirements.
- USA
Sales Officer
ITFlux Inc
07.2010 - 06.2012
- Performed lead generation and cold calling for new business outreach.
- Built strong client relationships and supported revenue expansion.
- Optimized sales routes and resource usage.
- USA
Education
B.Tech - Electrical and Instrumentation Engineering
Cochin University of Science And Technology (CUSAT)
KeralaSkills
- Business Development
- Lead Generation
- Enterprise Sales
- Client Relationship Management
- Team Leadership
- Negotiation
- Market Research
- Relationship management
- Social media marketing
- Product knowledge
- Web technologies and services
- Sales demonstration
- Full-cycle sales process
- Contract negotiation
- Product demonstrations
- Effective communication
- Revenue generation
- Brand awareness
- Email campaigns
- Digital Marketing Alignment
Certification
Professional Diploma in Digital Marketing & SEO - Keltron
Languages
- Hindi
- Malayalam
- English, Full Professional
- Hindi, Full Professional
- Malayalam, Native
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Malayalam
Native
Native
Tamil
Intermediate (B1)
B1
Timeline
Business Development Lead
Travancore Analytics
02.2020 - Current
Business Development Manager
Caparizon Software Pvt. Ltd
05.2016 - Current
Business Development Manager
ITFlux Inc
01.2014 - 04.2016
QA Tester
Highmark Inc
07.2012 - 06.2013
Sales Officer
ITFlux Inc
07.2010 - 06.2012
B.Tech - Electrical and Instrumentation Engineering
Cochin University of Science And Technology (CUSAT)