Manjunath Hosagoudr

• Coordinated with business stakeholders to establish strategic objectives that ensure data cloud solutions support customer experience marketing and sales priorities.
• Performed comprehensive business gap assessments to reveal constraints in legacy data ecosystems and suggested salesforce data cloud implementation strategies.
• Interpreted business objectives into technical specifications, developing BRDs with the help of Business team and solution blueprints for scalable architecture design.
• Engineered ingestion frameworks facilitating batch streaming and API-based integrations to enable real-time and high-volume data processing.
• Engineered ingestion frameworks for batch streaming and API-based integrations, enabling real-time and high-volume data processing to support business operations.
• Conducted data discovery workshops aimed at cataloging enterprise data assets, evaluating quality, and identifying integration priorities for customer 360 initiatives.
• Developed canonical data models and transformation logic, standardizing schemas for segmentation activation and analytics to enhance data usability.
• Formulated analytical insights frameworks (e.g. lifetime value, churn probability, engagement scores) to enhance customer profiles with predictive attributes.
• Developed advanced segmentation logic to facilitate dynamic audience creation and personalized campaign targeting within salesforce ecosystems.
• Implemented unified customer data across sales cloud, service cloud, marketing cloud, and external platforms enhancing omni-channel engagement.
• Built campaign response analysis frameworks integrating Data Cloud with BI tools to monitor journey performance, conversion trends, and ROI.
• Delivered Customer 360 views by consolidating multi-source data into unified profiles, providing business teams with actionable insights for informed decision-making.
• Mentored solution teams on architectural best practices, reinforcing adherence to governance frameworks, compliance standards, and scalable design principles.
• Maintained and tracked architectural and implementation backlog items, ensuring prioritization of data ingestion, modeling, transformation, and activation tasks while aligning delivery milestones with business objectives and stakeholder expectations.
• Conducted data cleanup activities encompassing deduplication, anomaly detection, and enrichment processes to enhance accuracy and reliability of customer records.

• Managed Salesforce Data Cloud implementations across automobile, healthcare, and retail sectors, ensuring project scope alignment and timely delivery of solutions.
• Led integration initiatives of Salesforce Data Cloud with internal Salesforce systems (Sales Cloud, Service Cloud, Marketing Cloud, CRM, Personalization) and external platforms ( Databricks, Azure Blob, AWS S3, SFTP) to optimize data flow.
• Developed insights for integrated customer 360 views that informed actionable strategies on customer journeys within enterprise systems.
• Constructed enterprise data models with segmentation frameworks and identity resolution algorithms to consolidate customer records and enable advanced personalization applications.
• Managed various Salesforce Data Cloud implementations spanning automobile, healthcare, and retail sectors while guaranteeing alignment with project scope and timely delivery.
• Created extensive activation targets uniting marketing cloud sales, service cloud, AWS S3, Azure Blob, and SFTP to promote omnichannel personalization.
• Optimized segmentation queries to enhance campaign activation speed and reduce processing latency, driving improvements in campaign performance and refining targeting strategies for better engagement.
• Strengthened loyalty program creation for leading Indian retail client by employing enhanced MySQL database frameworks and detailed SQL reporting practices.
• Designed and managed MySQL views and dashboards to optimize executive reporting and visualization.
• Established persona-driven access management and role-based security protocols to guarantee adherence to organizational data privacy standards.
• Optimized segmentation queries to accelerate campaign activation and decrease processing latency, enhancing campaign performance and refining targeting strategies.
• Collaborated with architects to convert high-level designs into technical deliverables. Ensured alignment with enterprise standards and best practices throughout project lifecycle.

Managed incident, problem, and change management lifecycles using industry-standard ITSM tools to ensure seamless operational continuity.

• Oversee incident, problem, and change management lifecycles utilizing industry-standard ITSM tools.
• Engage cross-functionally with development, quality assurance, and infrastructure teams to enable deployment of patches, fixes, and system enhancements.
• Monitored application logs, batch processing, and system integrations to identify and resolve potential performance issues proactively.
• Contributed to production support team by providing L2/L3 technical support, troubleshooting and resolving incidents, defects, and service requests to meet established service level agreements (SLAs).