Manna Roy
Sr. Manager Category
NEW DELHI
Summary
Results-driven Category Manager with over 11 years of experience in strategic sourcing, product assortment, and lifecycle management across e-commerce sectors. Proven track record of driving category growth and improving margins. Skilled in data analysis, vendor negotiations, and market trend forecasting. Adept at developing category strategies aligned with business goals to optimize profitability and competitive positioning.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
Work History
Sr. Manager -Category
MCCOY DIGITAL PVT LTD
Noida
12.2021 - Current
- Facilitated sourcing and procurement of materials from both brands and markets for portal catalogues.
- Onboarded new brands & expanded product portfolio to boost net margin.
- Monitored sales, GMV, CM1, CM2, and ROAS metrics to ensure alignment with monthly targets.
- Maximized customer outreach by coordinating with marketing team for effective traffic generation.
- Identified opportunities for business expansion across diverse sectors.
Category Manager - Ecommerce
GGJ SOLUTIONS PVT LTD
Gurgaon
07.2019 - 12.2021
- Facilitated vendor onboarding for drop ship and SOR models.
- Conducted market surveys to analyze emerging trends, price points, and purchasing behaviors.
- Regularly monitored assortment gaps in comparison to competitors.
- Stayed informed on current market dynamics and sector trends.
- Fostered strong relationships with key stakeholders, including suppliers and clients, to support business objectives.
Manager - Category
ZAKKLIFE
Gurgaon
05.2017 - 06.2019
- Expanded product range to enhance category offerings.
- Led management of both digital and physical sales channels.
- Developed monthly promotional strategies to drive sales growth in B2C and B2B marketplaces.
- Tracked market dynamics to identify emerging opportunities.
- Enhanced online and offline sales by aligning new vendors with brand initiatives.
Assistant Category Account Manager
SHOPCLUES
Gurgaon
02.2014 - 05.2017
- Enhanced category growth through vendor integration.
- Increased market performance of targeted product group.
- Monitored sales, GMV, CM1, CM2, and ROAS metrics to ensure alignment with monthly targets.
- Develop effective product promotions aligned with customer preferences to enhance sales & to meet sales objectives
- Monitored quality of new products to elevate customer satisfaction.
Executive Shipping
FLIPKART
Gurgaon
10.2011 - 02.2014
- Managed third-party logistics partnerships.
- Investigated customer complaints and suggested alternative solutions to upper management.
- Managed resolution of elevated customer grievances.
- Compiled detailed daily closure summaries.
Education
Bachelor of Arts - Humanities
School of Open Learning (University of Delhi)
Delhi 06.2009 - 07.2013
Skills
Category Management
Vendor Management
Purchase Management
Strategic planning
Partnership development
Market analysis
Websites, Portfolios and Profiles
https://www.linkedin.com/in/manna-roy-7798a64a
Timeline
Sr. Manager -Category
MCCOY DIGITAL PVT LTD
12.2021 - Current
Category Manager - Ecommerce
GGJ SOLUTIONS PVT LTD
07.2019 - 12.2021
Manager - Category
ZAKKLIFE
05.2017 - 06.2019
Assistant Category Account Manager
SHOPCLUES
02.2014 - 05.2017
Executive Shipping
FLIPKART
10.2011 - 02.2014
Bachelor of Arts - Humanities
School of Open Learning (University of Delhi)
06.2009 - 07.2013
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