Manpreet Singh Bedi
Patiala
Summary
Mass retail distribution head with extensive experience leading sales operations across multiple regions, including PB,UP,Rajasthan,Jnk and Haryana. Proven track record of driving growth through innovative marketing campaigns and strategic planning. Expertise in market analysis, sales goal attainment, and demand generation. Strong collaborator with cross-functional teams to enhance operational efficiency and achieve results under budget and on time.
Overview
22
22
years of professional experience
Work History
Mass retail distribution head
Vodafoneidea ltd
, Punjab
05.2025 - Current
- Coordinated cross-functional activities to manage Coca effectiveness, bridging communication gaps between sales teams to achieve operational consistency.
- Sales and Revenue Targets: Define and execute market-specific strategies to consistently attain and exceed brand-wise, and region-wise sales goals.
- Channel Management: Recruit, onboard, and manage regional distributors, sub-dealers, and retail networks. Monitor their performance and ensure strict adherence to accountability and SLA guidelines.
- Territory Development: Analyse geographical markets to establish sales territories, optimise penetration, and identify unreached or high-potential zones.
- Supply Chain & Logistics: Coordinate the supply cycle, overseeing inventory control, warehousing, and swift dispatch to minimise stock-outs in retail stores.
- Performance Analysis: Monitor daily/weekly MIS reports, review sales velocity, and manage overall distribution expenses to drive operational efficiencies.
Zonal Business Manager
Bharti Airtel ltd
Amritsar, Punjab
02.2024 - 04.2025
- Senior Leadership role responsible for zonal operations and driving organizational priorities across functions.
- Leading a team of 22 on-roll & 140+ associate employees, 61 Distributors across Distribution (General Trade), Credit & Collections, Network operations & Customer service
- Delivery of overall Customer Market Share (CMS), 4G Market share, Revenue Market Share (RMS) & Subscriber acquisition across products across channels prepaid & WIFI
- Responsible for Network cross functioning with CTEL & Operations for customer experience
- Infrastructure expansion & enhancement across various sales & service channels
- Customer satisfaction & revenue, churn management across customer segments
- Change management & driving synergies across functions in the zone to improve utilization of existing infrastructure
- Employee’s engagement & Talent management across teams through learnings
- 4G base growth vs competition YTD is 7.6% vs -2.6% last year
- M4 Net add growth of 3% YOY vs -2% last year
- Consistent highest PIPO against competition in circle
Regional Manager franchise broadband
Bharti Airtel ltd
Lucknow, UPE
03.2022 - 01.2024
- Responsible for planning launch and business for the circle.
- Maintaining and nurturing partner relationships, evaluating their performance region by region and identifying opportunities to seek deeper market penetration
- Building and leading a professional Sales Team to ensure achievement of revenue targets, operational goals, customer satisfaction, and individuals' career objectives
- Leading business planning and performance management of channel partners, including development and execution of sales plans, local area marketing, staff coaching, recruitment and hosting of constructive meetings
- Developing & executing customer level engagements to maximize the entire customer lifecycle value by enhancing experience
- Providing in-depth analysis of markets, industry trends, competitors and clients to improve strategic planning and decision-making
- Creating robust distribution network to enhance the productivity and growth of the organization
- Initiating and managing strategic partners program leveraging channel sales including, planning, implementing and tracking projects
- Designing and executing go-to-market strategy for new product offering for entry into new markets
- Enhancing product and service offerings; leading high value sales, addressing minor details and identifying areas of improvement in customer service
- Maintaining budgets in terms of sales forecast, credit, product planning and new product development and launch.
- Developing new markets, driving both width and depth of penetration of broadband network.
- Leading a team of 5 business development managers, 212 partners spread in 86 towns in UPE.
- Collaborating with all cross functions, Sales, Customer experience, Home delivery, Deployment, Planning and Network.
- Network forecasting and strategic planning by de-averaging, towns and potential pockets within towns.
- Introduced training programs for BDM and surveyors for correct inventory placement.
- Improving on customer experience by driving strategic projects, cutover OLT PM etc.
- Driving productivity in focused COI and B2B markets for wider spread of network.
- Improving P&L of the state by increasing the revenue and rightsizing team size as per business and potential.
Regional Head
Syska Led lights Pvt. Ltd.
Ludhiana
12.2019 - 03.2022
- Lead a team of 5 ABM, 7 ASM, 19 TSM, 88 FOS 1 Service head and zonal coordinator
- Lead all product lines LED lights, Fan, Iron and Wire with a revenue of 72 cr per annum
- 14 Super stockist, 76 distributors 129 direct dealers and a retail base of 2200 retailers across
- Led sales forecasting and stock management at CFA level while adhering to the company norms and working capital
- Designed product split and line of sale approach in GTM, focused drives on seasonality products
- Managed the development of distribution footprints across Punjab in all lines of business
State Head
Cavin Kare Pvt. Ltd. (Raaga)
Chandigarh
10.2018 - 12.2019
- Lead a team of 1ASM, 9 BDO/SO and 2 Technical Educators for enhancing the organization’s growth
- Successfully executed and implemented WOW as per company norms and GTM strategy
- Led sales forecasting and stock management at CFA level while adhering to the company norms and working capital
- Headed trainings of both sales and technical staff along with NTE
- Managed the development of distribution footprints across 4 states
Branch Manager
Luminous Power Technologies Pvt. Ltd. (Schnider Electric Co.)
Chandigarh
11.2017 - 10.2018
- Led a team of 3 ASMs, 28FSOs to increase the revenue generation
- Managed (NCR, Gurgaon, Faridabad) 4 states, 28 channel partners and generated revenue of 1 cr / month
- Organised distribution roadmap for the region, implemented processes for scouting and on-boarding new channel partners
- Devised strategies for WOW of field sales, driving their productivity as per company norms
Zonal Sales Manager
Bharti Airtel Ltd.
Patiala
09.2011 - 11.2017
- Spearheaded the team of 8TSMs, 2 Team Leads and 31 Promoters
- Managed 2 districts, 67 channel partners, revenue of 7.2Crores/ Month, Gross Ads 28000/ Month in Challenger cluster
- Led the new business line launch for Airtel Bank; planned and stream lined processes, channel and route to market on the Airtel Bank
Assistant Manager (Channel Sales)
Videocon Mobile Services Ltd.
Patiala
06.2010 - 09.2011
- Conferred with ‘Best CSM Award for Patiala Zone’ for overall performance in 2010-11
Senior Executive - Channel Manager- Sales
Dish TV India Ltd.
07.2008 - 06.2010
Executive - Zonal Marketing Executive (BTL)
Spice Communication Ltd.
Patiala
04.2007 - 06.2008
Executive - Sales & Operations Manager
Strategic Designs Pvt. Ltd.
11.2004 - 03.2007
Education
Executive MBA - Marketing
Manonmanian Sundaranar University
01-2011
B.Com. -
M.M. Modi College, Punjabi University
Patiala01-2006
Skills
- Sales & Marketing
- Market analysis
- Revenue Generation
- Key Account Management
- Business Development
- Brand Management/ Promotions
- Strategic Alliances & Partnerships
- Profit Centre Operations
Languages Known
English
Hindi
Punjabi
Custom Section
- UN, Rajasthan
- UP, Uttar Pradesh
- Delhi-NCR, Delhi
Timeline
Mass retail distribution head
Vodafoneidea ltd
05.2025 - Current
Zonal Business Manager
Bharti Airtel ltd
02.2024 - 04.2025
Regional Manager franchise broadband
Bharti Airtel ltd
03.2022 - 01.2024
Regional Head
Syska Led lights Pvt. Ltd.
12.2019 - 03.2022
State Head
Cavin Kare Pvt. Ltd. (Raaga)
10.2018 - 12.2019
Branch Manager
Luminous Power Technologies Pvt. Ltd. (Schnider Electric Co.)
11.2017 - 10.2018
Zonal Sales Manager
Bharti Airtel Ltd.
09.2011 - 11.2017
Assistant Manager (Channel Sales)
Videocon Mobile Services Ltd.
06.2010 - 09.2011
Senior Executive - Channel Manager- Sales
Dish TV India Ltd.
07.2008 - 06.2010
Executive - Zonal Marketing Executive (BTL)
Spice Communication Ltd.
04.2007 - 06.2008
Executive - Sales & Operations Manager
Strategic Designs Pvt. Ltd.
11.2004 - 03.2007
Executive MBA - Marketing
Manonmanian Sundaranar University
B.Com. -
M.M. Modi College, Punjabi University