Mansi Bajaj
Senior Associate - Business Analyst
Mumbai
Summary
Results-driven Business Analyst and Agile practitioner with over 6 years of experience spanning market research, consumer insights, and business analysis in Banking Industry. Adept at translating complex data into strategic business decisions using. Proven track record in leading cross-functional initiatives that drive digital transformation and organizational growth. Skilled in Agile methodologies, stakeholder engagement, and aligning data-driven insights with business goals. Recognized for conducting in-depth market and competitor analyses, uncovering trends, and crafting persona-based sales strategies that boost performance and inform go-to-market initiatives.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Senior Associate - Market and Consumer Insights
Orion Innovation
09.2023 - Current
- Strengthened product and sales strategy by conducting over 50 competitive and market analyses using Draup, GlobalData, and ZoomInfo, leading to more informed GTM decisions, improving strategic clarity, and alignment.
- Built forecasting models and scenario plans that guided executive leadership on market entry and product roadmap planning, resulting in improved strategic clarity and reduced risk.
- Delivered 1,000+ qualified leads by identifying high-potential accounts through targeted primary and secondary research across key geographies and industries.
- Boosted SDR outreach efficiency by 40% by maintaining high-quality contact databases, and collaborating closely to support campaign execution and targeting.
- Aligned insights with business development priorities by tailoring reports to internal teams, resulting in consistent target achievement for research deliverables, and better stakeholder decisions.
- Developed customer and persona profiles to support targeted outreach and solution alignment.
- Conducted win-loss analyses and synthesized insights to refine sales messaging and strategy.
Business Associate - Business Analyst & Scrum Master
Bank of Baroda
01.2020 - 07.2023
- Led 10+ internal tech and banking service improvement projects, enhancing operational efficiency by 30% through end-to-end business analysis and execution oversight.
- Improved sprint delivery timelines by 25% by facilitating Agile ceremonies and aligning more than five cross-functional teams.
- Reduced implementation delays by 35% by proactively handling change requests, performing impact analysis, and securing stakeholder approvals on time.
- Increased clarity and delivery speed by 20% by conducting requirements analysis, creating Business Requirement Documents, and applying MoSCoW for prioritization and Business Value methods, followed by documenting as Business Requirement Document (BRD), Functional Requirement Document (FRD), Story Maps, flow charts, mock-ups, data models, etc.
- Ensured project success and stakeholder alignment by managing communications and blending Agile and Waterfall methodologies based on project scope and business requirements.
- Analyzed key aspects of business to evaluate factors driving results and summarized them into presentations. Organized and led requirement gathering (elicitation) meetings using techniques like interviews, questionnaires, interface analysis, and document analysis.
- Conducted gap analysis, scope analysis, and impact analysis on business processes using techniques like use case diagrams (UML), context diagrams, BPMN, and flow charts.
- Proven ability in collaboration with advanced process and data insights for taking the right strategic decisions on various critical aspects of business, with changing dynamics of the market and requirements of the business.
- Experience in Change Management – accommodating change requests, getting approval, impact analysis, follow-up with the development team, and ensuring delivery on time. Take care of the SLAs, and ensure the smooth execution of the project.
- Conducted interviews with key business users to collect information on business processes and user requirements. • Generated standard and custom reports to provide insights into business performance.
- Provided technical support for troubleshooting analytics and reporting issue.
Business Associate
Bank of Baroda
05.2018 - 12.2019
- Applied core knowledge to effectively communicate sensitive or technical information, while adhering to regulatory guidelines.
- Verified work aligned with service levels agreed upon and client requirements.
- Developed knowledge of company products and services to make suggestions according to customer needs.
- Reviewed invoices, payment requests, advance requests, expense reimbursements, and proper coding, prior to approval.
- Engaged with customers to build business relationships.
- Generated reports detailing findings and recommendations.
- Managing cash flow analysis: authorizing and evaluating overdrafts and loans, presenting, and selling banking services and products to existing and prospective clients.
Education
Bachelor of Technology - Electrical and Telecommunication Engineering
Chhattisgarh Swami Vivekanand Technical University (CSVTU)
Raipur, India 04.2011 - 01.2015
Skills
- Agility & Prioritization
- Competitive Analysis
- Industry & Trend Analysis
- Market Research (Primary & Secondary)
- Win-Loss Analysis
- Data Analytics & Visualization
- CRM & Sales Tools
- Presentation & Reporting
- Process Mapping
- Requirement Gathering (BRD/FRD)
- Backlog Management
- Impact Analysis
- Use Cases
Certification
Certified Professional Scrum Master, PSM1 Certified, 01/01/23
Tools And Frameworks
Agile, Scrum Facilitation, UML, BPMN, MoSCoW Prioritization, BRD, FRD, UAT, ZoomInfo, Draup, GlobalData, Lusha, LinkedIn Sales Navigator, HubSpot, JIRA, Draw.io, Visio, Power BI, Excel
Timeline
Senior Associate - Market and Consumer Insights
Orion Innovation
09.2023 - Current
Business Associate - Business Analyst & Scrum Master
Bank of Baroda
01.2020 - 07.2023
Business Associate
Bank of Baroda
05.2018 - 12.2019
Bachelor of Technology - Electrical and Telecommunication Engineering
Chhattisgarh Swami Vivekanand Technical University (CSVTU)
04.2011 - 01.2015
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