Swati Sinha
Cuttack
Summary
Intending exposure in Consumer Market Insights using integrative thinking to resolve tough business problems using diverse sources of data to understand consumer needs. Combine Analysis and Insights to influence business strategy, product design, pricing, media investment, retail and go to market strategy.
Overview
9
9
years of professional experience
Work History
Sr. Analyst- Consumer & Market Insights
General Mills
Mumbai
12.2023 - Current
- Understand the underlying Business question from stakeholders and share relevant insights that drives impact to the Business.
- Share insights proactively & frequently using the pool of data available.
- Use multiple data sources (POS, Panel, Secondary) and synthesize this data to draw detailed analysis and insights.
- Analyzing market trends across geographies and provide useful insights to the Business.
- Stakeholder management
- Work on BAUs like category deep dives and competitor analysis.
Research Manager
Ipsos India
08.2023 - 12.2023
- Managing ad-hoc and brand health track projects of the clients
- Day to Day involvement in projects including drafting proposals, questionnaire design, data analysis, interpretation and development of recommendations
- Preparation of presentations of findings and explaining it to the client
- Client support for the smooth functioning of the project
Manager
NIELSENIQ INDIA
11.2021 - 08.2023
- Own and lead Retail Measurement analysis and insights for a set of clients for a specific FMCG industry across customers based in India
- To own the planned/ad hoc category review presentations, by collaborating with Consulting lead (e.g
- Attending briefing session, preparing analysis plan and check-in review sessions) and identifying workforce allocation within Insight Associates
- To own Thought Leadership output for the assigned industry within their cluster
- Coaching and supporting performance overview analysis and business issue analysis to Consumer-Packaged
- Goods clients and CXOs across Asia
- Working closely with the Consulting Lead and Customer
- Service to transform customer experience on insights delivery
Assistant Manager
11.2019 - 11.2021
- Swati Sinha
- Manager seeking roles in Consumer Insights,Retail Analysis,Client Support,Data
- Quality,Client Servicing,Operations Management,Process Improvement,Process
- Enhancement,data processing,Process Excellence at GfK Nielsen
- Establish, maintain, and develop end-to-end support to the clients provide client support with ad hoc analysis & insights
- Continually innovate, develop and suggest enhancements to the client servicing function such as new methods of analysis or service techniques
- Ensuring timely deliverables, feedback and follow-up actions, by maintaining a pipeline and documentation
- Handling client queries and providing support to the client with observations and analysis
- Assist in the training of new Client Service personnel on software applications and client servicing techniques
- Responsible for data quality by ensuring that the data quality is in line with research standards.
Senior Executive
KANTAR
09.2018 - 11.2019
- Providing actionable insights and solutions
- Handling all stages in a Customized Market Research
- Project (Responding to RFP, Project Launch
- Questionnaire debriefing and Testing, Preparing
- Presentation and Insights)
- Managing with the internal stakeholders (Data
- Processing, Scripting, Commercial and CS) to ensure smooth transition of the projects
- Monitoring timely completion of the field work by creating reports on day-to-day basis
- Ensure good quality data by maintaining hygiene checks, timely feedbacks, and field visits.
Senior Executive
Nielsen
02.2015 - 06.2018
- Managing clients and their respective projects from beginning to end, including making actionable recommendations to support key business objectives
- Successfully manage multiple projects simultaneously
- Proactively anticipating, troubleshooting, overcoming, and/or escalating challenges to your project lead in a timely manner
- Coordinating project task activities between your project team and internal support/operations team
- Consulting (Questionnaire Design, Analysis, Reporting &
- Writing)
- Full reporting and analysis : Interpreting and analysing data, drawing insightful conclusions and providing recommendations, where applicable
- Be directly accountable for work quality checks on all reports for alignment to request accuracy and correctness
Education
MBA/PGDM - Marketing
College Amity University
2013
B.Sc - information science and telecom
College Ravenshaw College
2010
Skills
- Consumer Insights
- Retail Analysis
- Client Servicing
- Insights And Analytics Manager
- RMS Nielsen
- FMCG
- HHP Panel
Timeline
Sr. Analyst- Consumer & Market Insights
General Mills
12.2023 - Current
Research Manager
Ipsos India
08.2023 - 12.2023
Manager
NIELSENIQ INDIA
11.2021 - 08.2023
Assistant Manager
11.2019 - 11.2021
Senior Executive
KANTAR
09.2018 - 11.2019
Senior Executive
Nielsen
02.2015 - 06.2018
MBA/PGDM - Marketing
College Amity University
B.Sc - information science and telecom
College Ravenshaw College
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