Mansi Pathak
Ghaziabad
Summary
Experienced content creator with a demonstrated history of working in the technical field. Skilled in research and content creation, copywriting, and on-page and off-page SEO. Great writing professional with a post graduation diploma in Journalism and Mass Communication. Efficient Technical Writer with more than 4 years of experience. Extensive understanding of technical research and updating records. Adept at distribution and adaptation to audiences.
Overview
4
4
years of professional experience
Work History
Technical Content Writer
Globtier
07.2023 - Current
- Collaborated closely with technical teams to develop and align content strategies with company goals, delivery objectives, and brand positioning
- Created and managed technical content across multiple formats, including blogs, articles, press releases, web pages, and social media platforms
- Specialized in crafting content for key focus areas such as Botgo (process automation software), CircleOne, IT Consultation, SAP Modernization, Cloud Migration, AI & Automation, and Security Services
- Produced comprehensive technical documentation, including user manuals, installation guides, white papers, case studies, and how-to guides
- Conducted in-depth research to deliver data-driven, SEO-optimized, and audience-centric content to boost website traffic and user engagement
- Developed and maintained content calendars for social media platforms to ensure consistent and strategic audience interaction
- Designed and implemented LinkedIn polls to gather audience insights, driving content refinement and strategy updates
- Wrote engaging promotional posts, image captions, motivational content, and informative pieces tailored for diverse platforms
- Integrated advanced marketing strategies and persuasive copywriting techniques to maximize content effectiveness
- Conducted competitive analysis through detailed PowerPoint presentations, identifying strengths and gaps in competitor strategies to enhance overall content performance and positioning
- Created industry-specific content for sectors including E-commerce, Manufacturing, Automotive, Agriculture, Healthcare, Public Sector, Transport & Logistics, BFSI, Hospitality, and FMCG
Medical Content Writer
Digilantern
02.2023 - 07.2023
- Conducted thorough research and data analysis to create informative, SEO-friendly blogs, articles, and classifieds.
- Performed keyword research to optimize content and enhance visibility on search engines.
- Collaborated with marketing team to develop creative and engaging content for advertising campaigns.
- Worked closely with SEO team to understand requirements and deliver unique, high-quality content that aligned with SEO best practices.
Technical Content Writer
Trident Information Systems
07.2021 - 02.2022
- Conducted thorough research and data analysis to create engaging, SEO-friendly content, including blogs, case studies, emailers, articles, PowerPoint presentations, and web pages tailored for the global market
- Wrote clear and concise User Guides, How-Tos, Business Requirement Documents (BRDs), Functional Requirement Documents (FRDs), and Software Requirement Specifications (SRS)
- Developed technical content for Microsoft Dynamics 365, ERP and CRM solutions, LS Retail, Data Analysis, Power BI, Vision Intelligence System (a defect detection software by Trident), IoT, Cyber Security, Cloud Migration, DevOps, and Web Development
- Created industry-specific content for sectors such as Retail and E-commerce, Hospitality, FMCG, Manufacturing, Banking and Finance, Public Sector, and Oil & Petroleum
- Led a team of 5 writers, overseeing content strategy, supervision, and proofreading to ensure high-quality deliverables and improved engagement
- Managed both on-page and off-page SEO activities, including keyword research, submissions, and link building
- Uploaded and optimized blogs on WordPress, edited web pages, and optimized metadata and tags for improved search visibility
- Maintained a strong online presence for clients and employees, addressed concerns proactively, and enhanced the company's reputation through strategic measures
- Managed LinkedIn activities, including posting blogs, updates, and polls, while writing engaging captions to boost click-through rates
- Participated actively in Quora discussions, answering relevant questions, and embedding links to the company website to increase visibility and reach
Technical Content Writer
I2a Technologies
11.2020 - 07.2021
- Created SEO-friendly content for blogs, articles, case studies, social media platforms, and websites to drive organic traffic and enhance online visibility
- Developed targeted content focused on the Banking and Finance industry, addressing industry-specific challenges and solutions
- Produced comprehensive documentation, including Issue Resolution Manuals, User Guides, Product Descriptions, and PowerPoint presentations
- Collaborated with the marketing team to develop compelling content for advertising campaigns, ensuring alignment with brand messaging
- Conducted in-depth keyword research and implemented SEO best practices to optimize content performance and increase website traffic
Content Writer
SpiderG
10.2020 - 11.2020
- Developed engaging SEO friendly content and uploading it on the website
Education
Post Graduation Diploma - Journalism and Mass Communication
IGNOU
New Delhi01.2023
B.Vocation - Interior Designing
Guru Gobind Singh Indraprastha University
New Delhi01.2019
STD.XII -
The Baptist Convent School
New Delhi01.2016
STD.X -
The Baptist Convent School
01.2014
Skills
- Word
- Excel
- Technical Writing
- Web Content Creation
- Digital Marketing Content
- Social Media Management
- In-Depth Research
- Copywriting
- WordPress
- SEO
- LinkedIn Management
- Researching
Websites
- https://globtierinfotech.com/top-10-benefits-of-investing-in-mobile-app-development-for-your-busines
- https://globtierinfotech.com/why-does-your-business-need-a-payroll-management-services/
- https://globtierinfotech.com/why-does-your-business-need-sap-solutions/
- https://globtierinfotech.com/how-does-itsm-services-benefit-your-manufacturing-busines s/
Languages
English
Hindi
Kumaoni
Extra-Curricular Activities
Public Speaking skills Fast Typing Skills Sketching Craftwork Researching Creative Content writing Cooking Music
Disclaimer
I hereby declare that the above information given by me is true to the best of my knowledge and belief.
Personal Information
- Father's Name: Bharat Pathak
- Mother's Name: Maya Pathak
- Date of Birth: 02/11/98
- Gender: Female
- Nationality: Indian
Timeline
Technical Content Writer
Globtier
07.2023 - Current
Medical Content Writer
Digilantern
02.2023 - 07.2023
Technical Content Writer
Trident Information Systems
07.2021 - 02.2022
Technical Content Writer
I2a Technologies
11.2020 - 07.2021
Content Writer
SpiderG
10.2020 - 11.2020
Post Graduation Diploma - Journalism and Mass Communication
IGNOU
B.Vocation - Interior Designing
Guru Gobind Singh Indraprastha University
STD.XII -
The Baptist Convent School
STD.X -
The Baptist Convent School
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