Mansi Soni
Category Management And Business Development
Bangalore
Summary
Highly organized and self-motivated professional experienced in Portfolio Management, team development and process improvement. Skilled in developing and implementing strategies to increase efficiency and performance. Passionate about driving business growth and creating positive work environment.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
Work History
Associate Director- Partner Success
Simpl
Bangalore
03.2023 - Current
- Led the Health, Beauty, Fashion and Groceries categories and managed the team supervising daily performance as well as training and improvement plans.
- Grow the topline for each categories while doing the same efficiently in terms of Unit Economics
- Increasing Wallet share on the Merchants managed
- Reducing Risk while growing the overall categories by opening Lines of business or enabling penetration across form factors
Senior Manager - Partner Success
Simpl
Bangalore
09.2022 - 03.2023
- Recommended and implemented successful strategies to maximize revenue On emerging categories like Beauty and Health
- Manage each portion of funnel from first time activation to retention
- Built the structure for the category level implementation
Manager Business Development -Pay Later
Flipkart
Bangalore
12.2021 - 09.2022
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Increase the Booksize of the Paylater Book as a contribution to overall flipkart GMV
- Manage each portion of funnel from acquisition to increasing penetration within categories
- Reducing Risk while growing topline by creating cohorts and enabling limits basis risk and Interest rates
- Increase the penetration of new to credit base while maintaining a lean P&L
Business Development Manager - Affordability
Flipkart
Bangalore
11.2019 - 12.2020
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Increase the affordability penetration on the platform and work multiple ways to increase the top of the funnel and final credit uptake on the platform
- Worked with leading banks and NBFC’s to build and grow the EMI portfolios on the platform through product, portfolio intervention and campaign management
- Increased the top of the funnel by integrating with new lenders on a base of Pre approved EMI portfolio
- Worked on product solutioning project of Mobile based Authentications to reduce the friction to the EMI checkouts
- Work on increasing the width of categories where affordability plays a role.
Manager- Senior Manager - Portfolio Management
HDFC Bank Credit Cards
Chennai
10.2015 - 10.2019
- Improved marketing to attract new customers and promote business.
- Segment Cards Portfolio to drive incremental spends and capture market share in Top 20 and deeper geographies
- Identify key segments/pockets on portfolio to target Engagement & Usage-to grow Spends% and market share
- Plan and implement specific offers and promotions to increase Usage & ensure ‘Sustained Engagement’
- Marketing and customer communication-use Branch, Phone Banking & other Digital channels effectively
- Devise customer campaigns & liaise with campaigns execution team to ensure successful roll out & closure of promos within timelines
- Build Retail ENR, POS merchant alliances, Top Of wallet and High Net worth
Audit Assistant
Deloitte
Hyderabad
08.2011 - 01.2013
- Performed auditing work in accordance with rigorous auditing standards and principles.
Education
PGDM - Marketing
Welingkar Institute of Development Management
06.2013 - 04.2015
Bachelors of Commerce - Accounting And Finance
Stella Maris College
Chennai 06.2008 - 03.2011
Skills
Strategic leadership
Published Author
Published a fiction Novel
Timeline
Associate Director- Partner Success
Simpl
03.2023 - Current
Senior Manager - Partner Success
Simpl
09.2022 - 03.2023
Manager Business Development -Pay Later
Flipkart
12.2021 - 09.2022
Business Development Manager - Affordability
Flipkart
11.2019 - 12.2020
Manager- Senior Manager - Portfolio Management
HDFC Bank Credit Cards
10.2015 - 10.2019
PGDM - Marketing
Welingkar Institute of Development Management
06.2013 - 04.2015
Audit Assistant
Deloitte
08.2011 - 01.2013
Bachelors of Commerce - Accounting And Finance
Stella Maris College
06.2008 - 03.2011
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