Manu Rana
Zirakpur
Summary
Results-driven Sales & Marketing professional with diverse experience in driving business growth and enhancing customer engagement. Proven track record of quickly mastering new skills, complemented by strong adaptability and a solid work ethic. Exceptional interpersonal skills facilitate effective collaboration and relationship building. Committed to tackling new challenges that contribute to organizational success.
Overview
18
18
years of professional experience
Work History
ZSM– Team Pulmocare
Alkem Labs Ltd.
Chandigarh
08.2021 - Current
- Directed formation of a team comprising of 27 frontline, 4 first line, and 3-second line managers.
- To achieve market share growth for brand’s productivity and profit targets for business unit in zone by fostering teamwork and optimizing Rx support
- Best ZSM from the last 2 years: 3.2 L YPM since the inception of the new team and division
- Major brands reflecting in top 10 rank in category
- Elevated ranking from 36th to 7th in the NORTH zone for respiratory market.
RBM(CRM Project/ Arise Project)– Cipla H.O
Cipla Ltd.
Mumbai
02.2020 - 03.2021
- Gained proficiency in coordinating with medical, compliance, marketing, and SFE teams to enhance customer satisfaction.
RBM– Biologics- Team Respiratory
Cipla Ltd.
Chandigarh
04.2017 - 01.2020
- Understood the strategic intent of the organization and launched Bolstran in North India (excluding Delhi).
- Devised and developed marketing strategies by identifying key levers.
- To build the brand of the organization through developing and managing Key customers (KOLs and KBLs)
- Successfully created a new biologicals position with the Severe Asthma category.
RBM – L&D Cell
Cipla Ltd.
Chandigarh
08.2015 - 03.2017
- Responsible for training of entire team respiratory for RON
- Regional initiatives like learn from masters, concall training were the big hits
- Better utilization of medico marketing doctors
Sales Manager
Cipla Ltd.
Hisar
02.2012 - 07.2015
- Led establishment of new organizational framework.
- Developed strategic plans to drive business growth.
- Oversaw sales and marketing operations to achieve increased growth and top-line profitability.
Area Business Manager
Cipla Ltd.
Gurgaon/Hisar
02.2010 - 02.2012
- Develop team and achieve objectives
- Identify individual needs and envisage a development plan to stay engaged
- Ensure execution of marketing strategy with clear understanding on challenges and barriers
Territory Manager
Cipla Ltd.
Rohtak
09.2007 - 01.2010
- Gained a deep understanding about evolving new market like Respiratory
- Achieved sales objectives
- Evolved as a team player and as an influencer
- Learned great proficiency in discussing the scientific aspects of disease, its pathogenesis and our treatment choice can be a better option
Education
MBA - Marketing
CCS HAU
HisarBachelor of Science - B.Sc. -
Kurukshetra University
Skills
- Sales & Marketing
- Team building
- KOL development
- KBL ROI management
- Scientific promotions
- Strategic Planning
- Business Planning & Reviews
- Business Development
- Proficiency in respiratory portfolio
- Biologics
Personal Information
- Age: 41
- Father's Name: Sh. M S Rana
- Date of Birth: 03/29/83
- Marital Status: Married
Affiliations
- All India University level Basketball player.
- NCC 'C' certificate holder.
- Frequent blood donor.
References
References available upon request.
Timeline
ZSM– Team Pulmocare
Alkem Labs Ltd.
08.2021 - Current
RBM(CRM Project/ Arise Project)– Cipla H.O
Cipla Ltd.
02.2020 - 03.2021
RBM– Biologics- Team Respiratory
Cipla Ltd.
04.2017 - 01.2020
RBM – L&D Cell
Cipla Ltd.
08.2015 - 03.2017
Sales Manager
Cipla Ltd.
02.2012 - 07.2015
Area Business Manager
Cipla Ltd.
02.2010 - 02.2012
Territory Manager
Cipla Ltd.
09.2007 - 01.2010
MBA - Marketing
CCS HAU
Bachelor of Science - B.Sc. -
Kurukshetra University
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