Job Search Status
Open to workWork Type
Full TimeConsultingLocation Preference
On-SiteRemoteHybridLocation: Dhaka, Bangladesh
Open to relocation: Yes
Open To Work
Masudul Amin Rintu
Dhaka
Work Preference
Summary
Results-driven marketing leader with over 20 years of experience in brand building, integrated marketing strategy, and data analytics. Expertise in P&L governance, digital marketing, and performance marketing. Committed to leveraging insights to drive business growth and foster team collaboration.
Overview
21
21
years of professional experience
Work History
Head of Operation, Chorki
Media Star Limited
01.2025 - Current
- Led overall business growth for Chorki, overseeing commercial P&L and B2B/B2C marketing.
- Implemented strategic initiatives that aligned with organizational priorities, resulting in increased revenue growth.
- Strengthened long-term sustainability through targeted operational improvements, contributing to operational resilience.
- Managed cross-functional teams to enhance customer engagement and operational performance.
- Built strategic partnerships that identified new growth opportunities and enhanced market positioning.
- Directed content production in alignment with brand communications for impactful outreach.
- Conducted revenue mapping to guide team vision and growth strategies.
Head of Content, Toffee
Banglalink Digital Communications Ltd
09.2023 - 06.2025
- Managed content acquisition, commissioning, programming, and partnerships to align with performance metrics and drive strategic goals.
- Developed content strategy and portfolio using audience data and market trends to drive growth.
- Fostered relationships with studios, creators, broadcasters, and rights holders to strengthen collaboration and expand content opportunities.
- Collaborated cross-functionally to translate insights into actionable content initiatives that supported business growth.
Chief Integration Officer/ Entrepreneur
X - Integrated Marketing Agency
08.2019 - 09.2023
- Drove agency growth through strategic business development and brand strategy initiatives.
Identified new business opportunities and built strategic partnerships to expand market reach.
Shaped brand and communication strategies, aligning creative, digital, and commercial thinking.
Delivered integrated solutions across client teams to facilitate sustainable business growth.
Executive Director / Entrepreneur
A For Action- Experiential BTL Agency
08.2019 - 09.2023
- Led strategic planning initiatives for experiential marketing campaigns.
- Managed cross-functional teams to execute project deliverables efficiently.
- Oversaw budgeting and resource allocation for various marketing projects.
- Fostered a collaborative work environment to encourage creative solutions.
Executive Director / Entrepreneur
V2- Marketing Automation Company
08.2019 - 09.2023
- Drove growth and business development through strategic initiatives.
- Ensured high service quality to meet client expectations.
- Managed crises effectively to minimize impact on operations.
General Manager, Brand And Market Communications
Airtel, Robi Axiata Limited
10.2017 - 07.2019
- Led brand integration for Robi Airtel during merger, ensuring seamless transition across channels.
- Managed advertising and promotional budget, ensuring alignment with global brand guidelines and maximizing resource allocation.
- Directed above-the-line media planning and supervised below-the-line digital initiatives.
- Developed strategic plans for go-to-market initiatives to strengthen brand positioning.
- Executed comprehensive media planning, optimizing campaign effectiveness across various channels.
- Oversaw research and innovation initiatives, refining brand strategy and enhancing roadmap execution.
- Maintained consistent brand persona across all communication touchpoints.
- Coordinated chatbot and website integration into a unified application interface.
General Manager, Digital Marketing
Robi, Robi Axiata Limited
05.2017 - 09.2017
- Oversaw digital advertising and promotions to expand audience reach.
- Managed digital assets for Robi, including app, website, and page groups to ensure cohesive brand representation.
- Directed social media team to increase engagement and strengthen brand presence.
General Manager, Brand And Market Communications
Robi, Robi Axiata Limited
02.2012 - 04.2017
- Spearheaded development of brand strategy that improved market positioning.
- Led revamp of Robi brand guidelines, enhancing brand identity.
- Managed campaign execution, ensuring alignment with branding objectives.
- Directed collaboration with creative agency to deliver innovative solutions.
- Oversaw roadmap management for strategic project prioritization.
- Supervised production processes to maintain quality and efficiency.
- Coordinated with product research and supply chain for streamlined operations.
Group Account Manager
Bitopi Leo Burnett
01.2010 - 01.2012
- Managed client relationships to foster satisfaction and loyalty.
- Streamlined brand development processes to ensure consistency across initiatives and enhance market presence.
- Executed targeted campaigns that increased brand visibility.
Brand Manager
I Positive Advertising Limited
01.2006 - 01.2009
Education
Masters - Strategic Marketing
University of Hertfordshire
UK01-2010
BBA - Marketing
North South University
Bangladesh01-2007
HSC - Science
Notredame College
Dhaka01-2002
SSC - Science
National Bank Public School
Dhaka01-2000
Skills
- Strategic planning
- Operational strategy
- Revenue management
- Market analysis
- Data-driven decisions
- Operational efficiency
- Process improvement
- Digital marketing
- Brand positioning
- Stakeholder engagement
- Project management
- Team leadership
- Cross-functional collaboration
- Effective communication
Timeline
Head of Operation, Chorki
Media Star Limited
01.2025 - Current
Head of Content, Toffee
Banglalink Digital Communications Ltd
09.2023 - 06.2025
Chief Integration Officer/ Entrepreneur
X - Integrated Marketing Agency
08.2019 - 09.2023
Executive Director / Entrepreneur
A For Action- Experiential BTL Agency
08.2019 - 09.2023
Executive Director / Entrepreneur
V2- Marketing Automation Company
08.2019 - 09.2023
General Manager, Brand And Market Communications
Airtel, Robi Axiata Limited
10.2017 - 07.2019
General Manager, Digital Marketing
Robi, Robi Axiata Limited
05.2017 - 09.2017
General Manager, Brand And Market Communications
Robi, Robi Axiata Limited
02.2012 - 04.2017
Group Account Manager
Bitopi Leo Burnett
01.2010 - 01.2012
Brand Manager
I Positive Advertising Limited
01.2006 - 01.2009
Masters - Strategic Marketing
University of Hertfordshire
BBA - Marketing
North South University
HSC - Science
Notredame College
SSC - Science
National Bank Public School