- This project was focused on customer clustering based on ML and statistical modeling efforts including building predictive models and generating data products to support customer classification and segmentation
- Develop a Estimation model for various product & services bundled offering to optimize and predict the gross margin
- Built sales model for various product and services bundled offering
- Developed predictive causal model using annual failure rate and standard cost basis for the new bundled services.
- Design and develop analytics, machine learning models, and visualizations that drive performance and provide insights, from prototyping to production deployment and product recommendation and allocation planning.
- Worked with the sales and Marketing team for Partner and collaborated with a cross-functional team to frame and answer important data questions.
- Prototyping and experimenting ML algorithms and integrating into production systems for different business needs.
- Application Machine Learning algorithms with Spark Mlib standalone and R/Python .
- Worked on Multiple datasets containing 2billion values which are structured and unstructured data about web applications usage and online customer surveys
- Design, built and deployed a set of python modeling APIs for customer analytics, which integrate multiple machine learning techniques for various user behavior prediction
- And support multiple marketing segmentation programs
- Segmented the customers based on demographics using K-means Clustering
- Used classification techniques including Random Forest and Logistic Regression to quantify the likelihood of each user referring
- Designed and implemented end-to-end systems for Data Analytics and Automation, integrating custom visualization tools using R, Tableau,Power BI
Environment: MS SQL Server, R/R studio, Python, Spark frame work,Redshift, MS Excel, Tableau, T-SQL, ETL,RNN, LSTM MS Access, XML, MS office 2007, Outlook.