Mazhar Ahmad
B5/433, Yamuna Vihar, Delhi
Summary
Results-driven Product Manager with 13+ years of experience in brand management, product launches, strategic marketing, and KOL engagement across Cardiology, Diabetes, Nutraceutical, and Neuro-Psychiatry portfolios. Proven ability to drive prescription growth and brand performance.
Overview
13
13
years of professional experience
Work History
Product Manager
Morepen Laboratories Ltd.
Gurugram
2023.05 - Current
- Managed ₹3 Cr. portfolio for the Medicus Division.
- Key Brands: Kompact-Advance, Kompact-Junior, Rythmix XT, Mecomore-OD, and Krimega.
- Managed ₹3 Cr. portfolio for the Cardia Division.
- Key Brands: Nitrokuf, Kompact-DM, Biorythm, SMS Group, Ecilop Group, and Krileed.
- Successfully launched Krileed, India's first prescription Krill Oil brand, through an innovative customer engagement program, achieving ₹50 Lac + in business.
- Successfully launched Kompact-DM, a diabetic protein powder brand, using a differentiated competitor positioning strategy, achieving ₹60 Lac + in business.
- Successfully relaunched Mecomore-OD, a sublingual Mecobalamin brand, through a doctor engagement taste campaign, achieving ₹1 Cr.+ in business.
- Contributed to 56% growth across key brands through targeted marketing initiatives.
- Executed doctor engagement programs, DDC & HbA1c camps, contributing 20% of Cardia Division business.
- Developed promotional materials and sales training tools for field teams.
- Conducted KOL engagement, market analysis, and competitor benchmarking.
- Collaborated with cross-functional teams and led a team of Product Executives.
Assistant Product Manager
Morepen Laboratories Ltd.
Gurugram
2021.09 - 2023.04
- Managed the ₹6 Cr. Cardia Division portfolio.
- Key Brands: Telmore Group, Metmore Group, Apixamore, Ticapen, Kompact-DM, Biorythm, Sitatuf Group, SMS Group, and Lipipen.
- Successfully launched Lipipen, Sitatuf Group, and Apixamore.
- Drove 40% cumulative growth in the Cardia Division over the last three years.
Product Executive
Alniche Lifesciences Pvt. Ltd.
Delhi
2019.10 - 2021.07
- Launched the Neurico Division and contributed to growing it into a ₹12 Cr. division within 1.5 years.
- Key Brands: Escipix, Brivatop, Paxiniche, Gabaniche, Levialfa, and UB Life.
- Assisted in brand management activities for the Neuro-Psychiatry portfolio.
- Conducted product training and fieldwork to better understand sales team requirements.
- Conducted market analysis and competitor tracking.
- Prepared sales reports, marketing presentations, and product communication materials.
Senior TBM/ TBM
Abbott Healthcares Pvt. Ltd.
Delhi
2013.08 - 2019.10
- Promoted Neuro-Psychiatry brands, driving prescription growth and achieving sales targets.
- Built strong relationships with healthcare professionals through scientific engagement and CMEs.
- Executed territory business plans and provided market intelligence.
- 1st Rank – Abbott Induction Programme.
- Highest PMPM Award (Mazetol, 2013).
- 2nd Highest PMPM Award (Rivotril, 2014).
- Centurion Award (2014).
- Gold Individual Award (2015).
- Highest Cycle Achievement Award (2015).
Education
MBA - Pharma Management
Hamdard University
New Delhi2013-01
B.Pharm -
Hamdard University
New Delhi2011-01
D.Pharm -
Hamdard University
New Delhi2008-01
Senior Secondary School -
K.V No.2, AFS Pune
Pune, MH2006-01
Secondary School -
K.V No.1, AFS Tezpur
Tezpur, Assam2004-01
Skills
- Brand Management
- Product Launch
- Sales Training
- Marketing Collateral Development
- HCP Digital Engagement
- PowerPoint Presentations
- MS Excel
- Sales & Market Data Analysis
Languages
- English
- Hindi
Additional Information
- Notice Period: 30 Days
- Date of Birth: 01/09/87
- Native Place: Delhi
Disclaimer
I hereby declare that the above information is true and correct to the best of my knowledge and belief.
Timeline
Product Manager
Morepen Laboratories Ltd.
2023.05 - Current
Assistant Product Manager
Morepen Laboratories Ltd.
2021.09 - 2023.04
Product Executive
Alniche Lifesciences Pvt. Ltd.
2019.10 - 2021.07
Senior TBM/ TBM
Abbott Healthcares Pvt. Ltd.
2013.08 - 2019.10
MBA - Pharma Management
Hamdard University
B.Pharm -
Hamdard University
D.Pharm -
Hamdard University
Senior Secondary School -
K.V No.2, AFS Pune
Secondary School -
K.V No.1, AFS Tezpur