Meenakshi Lohani
Senior Associate, Content Marketing & Social Media
Ghaziabad
Summary
Whether you’re a CEO, a content manager, or a content agency, I can help you create copy and content that reflects your values, allows you to achieve your biggest business goals, and seamlessly matches your brand’s voice and tone.
Writing content just to clog spaces ain't my cup of tea. I curate something that helps you stand out, garner visibility and push sales.
I'd like to describe myself as a content person who talks in stats and stories. If your blogs aren't generating leads, or getting you inbound links, I can help you by writing content that matches your audience's intent!
Once you collaborate with me, you can expect blogs written with a thoughtful strategy. No annoyance! No complicated messaging, trust me!
I bring with me 8+ years of writing experience in the industry. My go-to content formats include-long-form blogs, sales pages, landing pages, ad copies and newsletters.
Till date, I've written for clients across all kinds of niches. B2B or B2C!
No matter what your business needs are, I can still keep your readers hooked by churning out content that strengthens your brand's positioning!
Overview
7
7
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Senior Associate-Content Marketing & Social Media
KNOLSKAPE Solutions
Bengaluru
06.2021 - Current
- Create and manage all marketing materials and collateral in line with brand direction.
- Implement online marketing activities including Social Media, SEO, demand generation, leads generation, etc.
- Analyze the effectiveness of various content pieces and course-correct as required.
- Create content for the website, blogs, quora, medium and other guest publications.
- Manage editorial calendar; coordinate with other team members to ensure standards.
- Design and implement strategies to disseminate content.
- Work in close collaboration with marketing Managers and Creative team to develop tailored communication across channels & touchpoints in the entire pursuit lifecycle.
- Liaise with designers for integrating content into design.
- Refurbish, repurpose blog content and publish on various content distribution platforms in appropriate formats.
- Coordinate with a team of junior writers in proofreading and editing against company best practices and checklist provided.
- Perform content gap analyses to determine what type of content is missing and what is needed.
Senior Content Writer
Ayshwarya Syndicate Souharda Credit Co operative Society
Bengaluru
07.2020 - 01.2021
- Created engaging and quality content across channels; blogs, newsletters, educational content, and social media channels.
- Wrote product sales copy and video sales script for products sales video.
- Created content for marketing collaterals, emailers, social media flyers, etc.
- Created and maintained Content Style guides to ensure content is consistent and clear.
- Assisted with editing, quality checks, and proofreading content across the team.
- Worked with other content creators to develop editorial calendars and keep pace with social media and online marketing trends.
- Researched and authenticated facts, dates, and statistics.
Content Writer
Capline Services
Noida
10.2018 - 12.2019
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Performed keyword research in coordination with the company's objectives to optimize existing content and create new content - written and video.
- Worked cross-functionally with teams and key stakeholders to generate content ideas, create detailed outlines, and convert them into compelling thought leadership articles, marketing collateral, and sales tools.
- Repurposed long-form content to smaller bite-sized content pieces consumable across a host of digital channels.
- Conducted regular quality analysis of the content on the website. Regular Audit.
- Content Research on a daily basis to ensure content remains fresh.
- Weekly schedule creation.
- Identified trending topics that would enhance audience engagement and acquisition during demand campaigns.
- Contributed to periodic content marketing meetings with feasible ideas.
Content Writer
Sparx IT Solutions
Noida
04.2016 - 09.2018
- Produced long-form content in formats like blogs, web content, case studies, press releases, etc with in-depth research.
- Utilized search engine optimization (SEO) strategies in writing to maximize the online visibility of our website in search results.
- Reviewed and edited content provided by other writers.
- Performed extensive web research to collect pertinent data and gather images elated to the blogs.
- Searched websites and coordinated with guest publishers for guest posting opportunities.
Content Writer
Velocity Software Solutions
Noida
04.2014 - 12.2015
- Wrote blogs, articles, press releases for eCommerce websites www.mensuas.com, www.mockingfsh.com, www.velsof.com , www.skiviez.com.
- Worked with the digital marketing team to develop a layout/outline for multiple content types.
- Edited content for tone, relevance, structure, and SEO. Researched trending topics within a variety of industries.
- Gathered experience with posting blogs on WordPress.
- Optimized existing web pages based on page titles, meta descriptions, h1s, alts, anchor text, etc.
Content Writer
Elite Digital
Lucknow
07.2013 - 12.2013
- Wrote unique articles, press releases and blogs for various niches like, fashion, travel, history, relationships,horoscope, etc.
- Brainstormed with the content teams in ideation sessions.
- Understood latest SEO trends and content creation techniques to grow readership and traffic to the client blog.
- Worked in harmony with the Content Team, Managerial Team and Editorial Team to uphold the quality and standard of the organization.
Education
PGDID - Instructional Designing
Symbiosis University
Pune 09.2017 - 03.2019
B.Ed - Education, Psychology
GSRM Degree College
Lucknow 04.2012 - 07.2013
Bachelor of Science - Zoology, Botany, Chemistry
Isabella Thoburn College
Lucknow 05.2008 - 06.2011
Skills
Excellent writing, editing and proofreading skills
Timeline
Senior Associate-Content Marketing & Social Media
KNOLSKAPE Solutions
06.2021 - Current
Senior Content Writer
Ayshwarya Syndicate Souharda Credit Co operative Society
07.2020 - 01.2021
Content Writer
Capline Services
10.2018 - 12.2019
PGDID - Instructional Designing
Symbiosis University
09.2017 - 03.2019
Content Writer
Sparx IT Solutions
04.2016 - 09.2018
Content Writer
Velocity Software Solutions
04.2014 - 12.2015
Content Writer
Elite Digital
07.2013 - 12.2013
B.Ed - Education, Psychology
GSRM Degree College
04.2012 - 07.2013
Bachelor of Science - Zoology, Botany, Chemistry
Isabella Thoburn College
05.2008 - 06.2011
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