Megha Goenka

Customer Acquisition & Conversion:

• Drove 20% growth in customer acquisition and improved conversion rate through campaigns & product integrations with a portfolio of partners like Mobikwik, CRED, LazyPay etc.
• Achieving engagement rate of 10% and conversion rate of 1% by running monetization campaigns with clients like Gpay

Partnerships & Integrations:

• Reduced time for fintech integrations from 2 months to 48 hours by providing resolution and optimized fintech partnerships by onboarding Razorpay's Affordability Suite
• Onboarded Razorpay as payments aggregator to solve problem in BOFU, resulting in drop in avg TDR by 15%

Campaign Management:

• Worked with retargeting partners like Vizury to reduce funnel drop , drive app downloads & conversion by 8%
• Identify, negotiate, execute & analyze ROI for performance campaigns (CPC, CPL, CPM) with the business partners like Paytm, PhonePe, Airtel, CashKaro, OLX, etc. for supply-side growth

New Initiatives:

• Ideated & launched a loyalty program through collaboration with product team to increase retention
• Collaborated & interacted with product, analytics, tech teams to implement campaigns on CPL, CPM basis
• Managed international business and monitored Egypt and Vietnam teams to drive booking growth
• Created a funnel for partner outreach in international geos and onboarded 10 partners in 3 months , achieving 20% of total bookings from partnerships

• Responsible for GTM of Integration partnerships like – TypeForm, SurveyMonkey and Qualtrics
• Identifying strategic partners by conducting market research and exploratory discussions
• Facilitated co-marketing activities with integration partners to drive adoption
• Co-built ICP and BRD to strategies GTM activities for various integrations
• Collaborated with engineering, marketing, design and integration partnership team for a smooth integration development journey
• Working closely with marketing team to develop collaterals - videos, landing pages, ad copies, cadences, etc of respective integrations
• Responsible for getting first 10 customers and help realize Product Market Fit
• Built Sales Enablement Documents and collateral for empowering sales and KAM teams - for closures, up sells and cross sells
• Orchestrated ABM campaigns to drive expansion revenue within 150 enterprise accounts. Realized ARR of ~7Cr, achieving 116% growth in annual revenue (FY 20 vs FY 21)

• Engaged with customers to build rapport and loyalty
• Worked on GTM strategy & execution to onboard distributors, 200+ retail outlets, as well as institutions
• Owned marketing operation for HoReCa business expansion, resulting in revenue growth
• Created product pricing experiment plan for team

• Assisted team in product marketing copy, positioning and branding
• Worked on GTM ideation and operation by coordinating with Ad Agency for posters, danglers, MR Sheet and other materials for brand.
• Product re-launch resulted in 80% growth in market