Meghana B V N

• Handled the Social Media Presence of TATA Steel Industrial Consulting - LinkedIn
• Increase followers on LinedkIn organically by an average of 90% per month
• Developed and maintained relationships with Subject Matter Experts as a part of developing and sharpening offerings
• Worked on various modes of promotions and developing promotional material – for both external and internal communication activities
• Coordinated and developed 10 full fledged promotional brochures and videos as a part of marketing activities
• Expanded cross-functional organizational capacity by collaborating across verticals on priorities, functions and common goals.
• Carried day to day Business Development activities in order to generate enquiries and orders
• Coordinated the development of the website consulting.tatasteel.com in various aspects like; research, gathering content to the launch of the website
• Working on maintain balance among various stakeholders and departments involved in the Business

• Analyzed the cost structure of TATA Shaktee to reduce the cost to serve by rationalization of various Cost Elements
• Studied Tata Steel RCP structure and identified elements where cost can be rationalized
• Discussed with 3-4 small, medium and large distributors (2-3 distributors per zone & some key dealers
• Studied the cost build up analysis is of other retail brands of TATA Steel as well as the cost elements of competitors products
• Analyzed Freight trend data for the past 5 years
• Conducted research, gathered information from multiple sources and presented results to reduce cost by 8 to 9% in few elements

Week 1-2

• Studied the existing informal structure of the organization to understand the limitations and problems within
• Formulated a new formal organizational structure in order to facilitate accountability and efficiency of Interns
• Facilitated in designing intern engagement activities and developing a performance management system

Week 3-4

• Carried research on various categories of counselors and the division of customers they can serve
• Studied the medium through which they can be contacted, the perks/compensations etc. required to hire them
• Worked on drafting privacy terms and conditions for the website of the business

Objective:

• To conduct a Market Potential mapping of Buses and the Bus Body Manufacturing Industry
• Formulating an entry strategy for TATA steel by analyzing its competencies and the competitors

Research:

• Conducted the market mapping of the existing bus market and analyzed the trends over the past 14 years (2007-2020)
• Triangulated the data by validating the accuracy from various sources like Siam Reports, data from Vahan Parivahan
• Studied the supply chain mapping of Bus Body Manufacturing and came up with an exhaustive list of the major players
• Studied the Steel Intensity of various parts of a bus body - came up with the steel requirements for different sized buses

Recommendations

• Studied the existing potential of TATA Steel and came up with future prospects until 2030 with factual data
• Came up with three recommendations for TATA Steel to achieve the future prospect share in the market