Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Food blogging
Timeline
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Meghna S

Advertising Specialist
Bangalore

Summary

A PMI certified Advertising Account Specialist having 4 plus years of experience and proficient in developing digital marketing strategies,optimizations,campaign creations and account planning.

Overview

4
4
years of professional experience
3
3
Certifications
1
1
Language

Work History

Advertising Account Specialist

AMAZON
Bangalore
03.2020 - Current
  • Optimizing accounts of existing Advertisers on SA (Search Advertising)
  • Account level optimizations, which include editing KWs, ASINs, bids, budgets & new campaign creation
  • Sourcing tools used - AMH, Campaign Manager, Swagger, Console,BI tools, AHR macros etc
  • Working with new Advertisers, identifying Advertising business opportunity, review their product listings, create Advertising campaigns and help them adopt high value actions on their account to influence their success in Advertising
  • Considering strategically about complex issues and develop recommendations and action plans to accounts
  • Have interacted with clients regarding Marketing Platform solutions for display and video
  • Demonstrated measurable impact of campaign strategy and to deliver customer-focused results in a fast-paced environment
  • Exceeded goals through effective task prioritization and great work ethic.
  • Leading kickoff calls with advertisers to discuss strategy to be followed for their accounts
  • To develop traditional and online marketing strategy and tactics, and products across all digital advertising product areas of various tier accounts
  • Identify common blockers faced by new and existing Advertisers and provide feedback to marketing and product development teams to improve advertiser experience
  • Worked on proactive and reactive accounts and increased their ROAS by 50%.
  • Provide work direction and guidance to team members by conducting huddles
  • Collaborate closely with Account Managers to determine optimal support for customer portfolio
  • Monitored company inventory to keep stock levels and databases updated.
  • Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.

Business development associate

DELL International Services
Bangalore
09.2017 - 10.2018
  • Answering questions about company's products or services
  • Processing orders and transactions
  • Resolving issues and troubleshooting technical problems
  • Delivering information about company's offerings
  • Managed over 30-50 customer calls per day
  • Providing proactive customer outreach
  • Enhanced sales techniques and marketing plans to strengthen business development efforts.
  • Researched, analyzed and projected market data for potential markets.
  • Reviewed client concerns and recommended appropriate changes to supervisors.

Education

Biomedical Engineering

Dr Ambedkar Institute of Technology
Bangalore

Pre University - PCMB

KLE College
Bangalore

High School -

Pine Woods High School
Bangalore

Project Management - Project Management

Project Management Studies
Simplilearn
09.2022 - 03.2023

Skills

Account management specialist

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Accomplishments

Hospital training at the biomedical engineering department in BGS hospital was carried out from 04/01/16, 01/16,attended the same and this provided an insight into the various devices used in the hospital and it's working such as ECG machine, Ultrasound machine, Anesthesia machine, defibrillator and others.


Project Training in NIMHANS, Bangalore where I learnt the usage of the following toolboxes for analysis namely EEGLAB, Brainstorm and Fieldtrip along with EEG Signal Processing using MATLAB.The project deals with writing MATLAB scripts from EEGLAB,Using the data(collected from NIMHANS) we will develop an understanding to each of these toolboxes and perform standard pipelines for each of these data obtained.


Group Project in BE final year for experimenting the usage of a digital stethoscope, this provided an insight regarding the functioning of the human heart and also made a study regarding Korotkoff sounds which are heard better while using a digital stethoscope.

Certification

NIIT Certified JAVA developer course

Food blogging

I am a food enthusiast and I share reviews of the newly opened eateries in Bangalore in my food vlog.

Timeline

Project Management - Project Management

Project Management Studies
09.2022 - 03.2023

Advertising Account Specialist

AMAZON
03.2020 - Current

Business development associate

DELL International Services
09.2017 - 10.2018

Biomedical Engineering

Dr Ambedkar Institute of Technology

Pre University - PCMB

KLE College

High School -

Pine Woods High School

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Meghna SAdvertising Specialist