MEHARUNISHA BANU R
Coimbatore
Summary
Technology Specialist with over 6 years of experience in web development and marketing technology. Expertise in building and deploying marketing email campaigns, audience segmentation, and workflow automation using Adobe Campaign and Salesforce Marketing Cloud. Proficient in HTML/CSS and SQL, with a strong record of troubleshooting deployment issues and enhancing campaign execution quality. Focused on achieving business objectives through effective technical management and analysis.
Overview
6
6
years of professional experience
Work History
Engineer - Technology
Verticurl
Coimbatore
10.2022 - Current
- Adobe Campaign Standard (ACS) Workflow Creation: Create and maintain complex workflows for audience selection, scheduling, and automated sends. Configure deliveries and recurring executions.
- Email Building & Deployment: Build and update HTML/CSS email templates, modules, and content blocks ensuring responsiveness across devices. Execute global B2B email campaigns end-to-end.
- Error Fixing & Troubleshooting: troubleshoot workflow failures, delivery errors, rendering issues, and UTM tracking problems. Perform root-cause analysis and apply fixes to ensure high deliverability.
- Audience Segmentation: Develop audiences by crafting SQL queries aligned with profile criteria; support targeting and suppression logic per client requirements.
- QA & Coordination: Coordinate with stakeholders to validate requirements, perform pre-send QA, and ensure on-time deployment with minimal defects.
UI/UX Developer & Software Engineer
DCKAP Technology
Coimbatore
09.2021 - 09.2022
- Delivered front-end implementations for Shopify, Magento, and BigCommerce sites; executed UI updates and performance optimizations.
- Designed engaging user interfaces for desktop and mobile web experiences; collaborated with product teams to deliver user-centered UI.
- Built React UI components aligned with UX designs; supported UI/UX iteration cycles and defect fixes.
Web Developer
E4k Digital Agency
Coimbatore
03.2021 - 09.2021
- Provided technical support to clients; developed and enhanced websites using HTML, CSS, and WordPress.
- Improved SEO and site speed by resolving performance issues and implementing recommended optimizations.
Web Designer / Data Science Analyst
1Skyway Technologies Pvt. Ltd.
Coimbatore
07.2019 - 11.2020
- Designed and developed user-friendly websites backed by Django databases.
- Worked on a Python-based stock prediction project; produced periodic reports to support investment decisions.
- Initiated data-mining processes in Python to improve analysis efficiency and reporting quality.
Education
Master of Computer Applications (M.C.A) -
Kongu Arts and Science College
04.2018
Skills
- Campaign Execution
- Workflow creation
- Deployment
- Troubleshooting
- QA
- Bug fixing
- Email building
- Audience segmentation
- SQL-based targeting
- Data hygiene
- Personalization support
- Responsive HTML email development
- Template updates
- UTM tagging
- Cross-client testing
- Adobe Campaign Standard
- Adobe Campaign Classic v7
- Salesforce Marketing Cloud
- Adobe Marketo
- HTML5
- CSS3
- Responsive Email
- Bootstrap 4/5
- JavaScript
- JQuery
- WordPress
- ReactJS
- Angular
- Django
- Python
- Adobe XD
- Figma
- MySQL
- SQL query writing
- Email marketing
- Workflow automation
- UI design principles
- SQL query development
- HTML/CSS coding
- Team collaboration
- Problem solving
Languages
- Tamil
- Hindi
- English
- Tamil
- Hindi
Education Certifications
Master of Computer Applications (M.C.A), Kongu Arts and Science College, 08/01/16, 04/30/18, Graduated with 74.8%, Advanced Web Designing (Front-end) - HTML/CSS/Bootstrap/JavaScript, Python (District-level certification) - Fundamentals and data processing
Selected Projects
- Bottlestore.com (Magento 2.4): Front-end development.
- Zenbuild.com: E-commerce platform development.
- Riddell.com: WordPress implementation.
- Additional Sites: MediPill, Uniform Express, Spline Gauges (WordPress/HTML).
Timeline
Engineer - Technology
Verticurl
10.2022 - Current
UI/UX Developer & Software Engineer
DCKAP Technology
09.2021 - 09.2022
Web Developer
E4k Digital Agency
03.2021 - 09.2021
Web Designer / Data Science Analyst
1Skyway Technologies Pvt. Ltd.
07.2019 - 11.2020
Master of Computer Applications (M.C.A) -
Kongu Arts and Science College