Summary
Work History
Education
Skills
Accomplishments
Awards
Languages
Timeline
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Minji Seo

West Lafayette,IN

Summary

Developed marketing strategies and conducted market research for KDOC and Menokin, tailoring marketing plans to the U.S. market and enhancing global marketing capabilities. As an elected executive member of the media team for the Korean Association in the U.S., promoted Korean culture through media platforms and events, fostering cultural exchange within multicultural communities. Selected for Likelion US, a Korean IT and entrepreneurship program, where I honed UX/UI design and data analysis skills, enhancing creativity and technical expertise for real-world marketing projects.

Work History

United States Marketing Collaboration Team

Menokin Cosmetics Promotion
01.2025 - Current
  • Researched content appealing to U.S. audiences and gathered engaging visuals.
  • Participated in meetings with the company to discuss marketing strategies and provided strategic suggestions.
  • Collaborated with other university teams to exchange ideas and plan diverse strategies.

United States Marketing Collaboration Team

KDOC Medical App Promotion
08.2024 - Current
  • Conducted market research and surveys targeting individuals in their 20s in the U.S.
  • Collected and analyzed data to develop a comprehensive marketing strategy.
  • Presented the marketing plan in company meetings and initiated influencer collaboration efforts.

Education

BBA - Marketing & Finance

Purdue University
West Lafayette, IN
05-2027

Skills

  • Marketing Strategy
  • Market Research
  • Market plan
  • Advertisement
  • Teamwork
  • Collaboration
  • Problem-solving abilities

Accomplishments

    Likelion US Member

    August 2024 – Present

  • Gained advanced data skills through courses offered by Likelion, complementing my academic curriculum.
  • Leveraging acquired skills to participate in a team-based hackathon scheduled for March.
  • Korean Undergraduate Student Association

    August 2024 – Present

  • Led the planning, rule drafting, and content creation for the gaming event hosted by the Korean Association.
  • Managed the Korean Association’s Instagram account, promoting Korean culture effectively through Reels and posts.
  • Contributed to generating $2,000 in revenue for the Pepero Day event through successful marketing efforts.

Awards

2022 Top Class Representative Youth Leader 

June 2022

  • Conducted research and activities focused on the United Nations' Sustainable Development Goals (SDGs).
  • Collaborated with various UN-related organizations in South Korea to plan and execute projects and presented the project at the National Assembly


Minister’s Award for International Youth Achievement in Writing

December 2021

  • Received the Minister's Award (Grand Prize) in the writing competition organized by the Korea Youth Activity Promotion Agency.


Semester Honor

December 2023

  • Awarded for achieving a semester GPA of 3.5 or higher and a cumulative GPA of 2.5 or higher.


Dean’s List

December 2024

  • Recognized for maintaining a cumulative GPA of 3.5 or higher over 1.5 years while achieving a semester GPA of 3.0 or higher in each term.

Languages

Korean
Native or Bilingual

Timeline

United States Marketing Collaboration Team

Menokin Cosmetics Promotion
01.2025 - Current

United States Marketing Collaboration Team

KDOC Medical App Promotion
08.2024 - Current

BBA - Marketing & Finance

Purdue University
Minji Seo