Hi, I’m
MITRA SUBHROJYOTI
Focused & Result-oriented Professional With 16 Years Of Cross-functional Experience Across Marketing & Sales Within Pharma & Nutrition Domains.
301, 2nd Cross, Amruthnagar, Bengaluru
Summary
Goal-oriented marketing professional with proven accomplishments in driving market growth and profitability. Proactive and achievement-oriented bringing cross-functional experience focused on RX & OTX segments. Articulate communicator, team player and organized manager with emphasis on developing and implementing successful strategies, driving profits, increasing market shares and strengthening segment dominance. Prepared to bring 16+ years of progressive experience and take on challenging position with opportunity to make lasting impact on stakeholders and society at large. Seeking a full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving attitude.
Overview
15
years of professional experience
4
Certificates
1
Language
9
years of post-secondary education
Work History
NeoLacta LifesciencesBengaluru
Senior Brand Manager
08.2016 - Current
Job overview
- Conceptualized brand identity and developed unique marketing communications to drive 4.5X revenue growth within 36 months.
- Improved Brand visibility through 7 product launches in 3 years.
- Incorporated conceptual recognition into marketing messages to drive customer engagement and maximize demand generation leading to industry-leading productivity by front line teams.
- Built, nurtured and strengthened strategic relationships with vendors, agencies and key advocacy groups.
- Improved profitability by revamping packaging, optimizing sales promotion inputs and embracing digital channels amongst others.
British Biologicals
Senior Area Sales Manager
10.2014 - 07.2016
Job overview
- Hired, trained and managed sales team to support 40% YOY growth on sales goals.
- Collaborated with stockists and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities through modern trade.
- Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
Danone Nutricia
Nutrition Advisor
11.2009 - 09.2014
Job overview
- Developed and delivered engaging sales presentations to convey product benefits.
- Surpassed sales objectives by cultivating productive customer relationships to recommend optimal nutritional solutions.
- Achieved 125% sales from paramilitary canteens for 2012-13
- Attended advanced training sessions and conferences to increase product knowledge and productivity.
Smith & Nephew Healthcare
Area Sales Executive
06.2008 - 10.2009
Job overview
- Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
- Prepared sales presentations for clients highlighting evidence and credibility of proprietary post-surgical wound management products.
- Expanded product accessibility by adding 2X new distribution points leading to higher revenue contribution through tender business.
Macleods Pharmaceuticals
Professional Sales Officer
06.2006 - 06.2008
Job overview
- Increased revenue by implementing marketing strategies by prospecting leads and generating demand through Rx.
- Exceeded 100% sales goals for entire tenure as part of pool territory.
Education
M S Ramaiah College of Pharmacy, Bengaluru
Bachelor of Pharmacy from Pharmaceutical Sciences
06.1999 - 08.2005
University Overview
- Final year specialization in Pharmaceutical Marketing
- Relevant Coursework Completed for Industrial training of 150 Hrs. in Tablet & Liquid formulations production
Kendriya Vidyalaya, IOCL, Haldia
All India Senior School Education from Science
06.1997 - 06.1999
University Overview
- Member of Philatelic & Numismatic Club
- Elected Captain of Table Tennis team
St. Lawrence High School, Vashi, Navi Mumbai
Senior School Certificate from Science
06.1996 - 04.1997
University Overview
- Captain of Table Tennis Team
- Member of Inter-school Quiz Team
Skills
Product Management
Accomplishments
- Developed startup business to 5 lacs YPM within 6 months at NeoLacta Lifesciences in 2017
- Moved to Brand Management at NeoLacta Lifesciences in 2018 with 7 new product introductions in last 3 years
- Exceptional Performance Award for 2012-13 at Danone Nutricia
- Multiple awards for Table Tennis and Quiz at both school and college levels
Certification
Fundamentals of Digital Marketing - Google
Timeline
Brand Management: University of London
04-2022
Fundamentals of Digital Marketing - Google
07-2020
People Management - PharmaState Academy
07-2020
Covid-19 Operational Planning - WHO
05-2020
Senior Brand Manager
NeoLacta Lifesciences
08.2016 - Current
Senior Area Sales Manager
British Biologicals
10.2014 - 07.2016
Nutrition Advisor
Danone Nutricia
11.2009 - 09.2014
Area Sales Executive
Smith & Nephew Healthcare
06.2008 - 10.2009
Professional Sales Officer
Macleods Pharmaceuticals
06.2006 - 06.2008
M S Ramaiah College of Pharmacy
Bachelor of Pharmacy from Pharmaceutical Sciences
06.1999 - 08.2005
Kendriya Vidyalaya
All India Senior School Education from Science
06.1997 - 06.1999
St. Lawrence High School
Senior School Certificate from Science
06.1996 - 04.1997
Similar Profiles
Pathan IrfanPathan Irfan
Key Account Manager at Neolacta Life SciencesKey Account Manager at Neolacta Life Sciences
Giridharan RajasekaranGiridharan Rajasekaran
Senior Service Engineer at Esco Lifesciences GroupSenior Service Engineer at Esco Lifesciences Group
Harshal TidakeHarshal Tidake
Head Of Market Development - Asia Pacific at Edwards LifesciencesHead Of Market Development - Asia Pacific at Edwards Lifesciences