Mohamed Noohu Nizar A K
Chennai
Summary
Biomedical Engineering turned into a dynamic clinical sales professional with 8 years of experience in diagnostic imaging and capital medical equipment. Strong background in cardiac ultrasound, surgical navigation systems, and clinical application support. Proven track record of managing INR 3.5 Cr annual revenue, and successful execution of multiple high-value installations. Experienced in supporting sales teams, conducting clinical demonstrations, and driving technology adoption in hospital environments.
Overview
9
9
years of professional experience
Work History
Area Sales Manager - Karnataka
Happy Reliable Surgeries Pvt. Ltd.
Bengaluru
03.2024 - Current
- Managed a high-value sales territory across Karnataka, with an annual revenue responsibility of INR 3.5 crores, consistently driving growth in capital equipment sales.
- Successfully completed a minimum of six surgical navigation system installations per year, including demo conversions and system placement methods across multispecialty, medical college, and corporate hospitals.
- Planned and executed territory strategies, tailored business models, and dealer assignments aligned with organizational goals, similar to multinational medical device sales models.
- Built and managed key accounts and end users, including neurosurgeons, orthopedic surgeons (spine), ENT surgeons, hospital management influencers, and OR stakeholders.
- Conducted detailed product presentations, clinical discussions, and hands-on demonstrations, explaining technology, workflow integration, and clinical value.
- Provided on-site clinical application support during dry demos and live surgeries as pre-sale activities.
- Converted complex clinical requirements into tailored solutions, influencing purchasing decisions through value-based, evidence-driven selling.
- Negotiated commercial terms, pricing, and contracts while ensuring alignment with company policies and hospital procurement processes.
- Coordinated cross-functionally with service, application, logistics, finance teams, and dealer stakeholders to ensure smooth installations, training, and customer satisfaction.
- Actively tracked competitor activity, including Medtronic, Brain Lab, and other global medical device companies, to refine sales strategy and product positioning.
- Maintained a strong sales pipeline, prepared accurate forecasts, and reported weekly and monthly performance metrics to leadership.
Product Specialist Ultrasound - SOUTH
Genworks Health Pvt Ltd
Chennai
10.2021 - 01.2024
- Work closely with sales and key accounts for product demonstration clinical selling of GE Healthcare Cardiac vascular Ultrasound Helping and giving revenue business as per the OP. End-to- End ownership of deals.
- Building strong relationships with multiple key influences and maintains frequent interactions with the customers, leading to maintain customer relationship Constant touch with Install Base, Competition, New customers via Travel and phone connect Work towards a Goal (Target).
- Maintained full product knowledge of menu and specials Train the sales and modality teams in clinical overview of new Ultrasound applications.
- Worked productively with Product Team to understand requirements and business specifications around Portfolio Management, Analytic and Risk.
- Helping and giving revenue business as per the OP. End-to-End ownership of The Business.
- Co-owned the tasks such as TANCS Kodaikanal chapter, VIVID Product launch - Tirunelveli, and VIVID 25 Years celebrations along with RSM of Cardiovascular Ultrasound GE, Health Care.
- Awarded/Recognized as customer champion, agility champion and engagement champion.
- Supported and successfully completed National CVUS Growth business activity, for GW regions Every Year.
Technical Sales and Application Engineer
Esaote India (NS) Ltd.
Trivandrum
06.2018 - 06.2021
- Managed technical sales, service and application in assigned division for more than 110 customers in Kerala in specific to diagnostic medical devices.
- Organized demonstration of portable, cart-based systems and assisted in customer regarding application supports before and after sales.
- Played key role in corporate presentations, demos and negotiation, to enhance corporate sales.
- Established successful installations and rectified existing service issues.
- Worked with team and achieved government orders for high-end color Doppler systems.
- Supported for marketing activities such as user manuals, brochures, e-invitations, and marketing emails for our new Xseries machines for Esaote India.
- Handled application support for the CUSP 2018 conference in Chennai, and the IRA 2019 conference in Kottayam.
Sales and Application Engineer
Ababil Health Care Pvt Ltd
Chennai
06.2017 - 05.2018
- Gained functional knowledge and experience in medical devices and equipment, direct sales, channel sales management, managing key opinion leaders, and corporate accounts.
- Experience in cardiology devices: ECG, Holter, and TMT; ICU medical devices: ventilators, patient monitors, and pumps; operation theatre anesthesia workstation, surgical diathermy; respiratory home care: CPAP and BiPAP; Hill-Rom Vest.
- Repair the Holter and ECG machines as part of in-house services.
- Application for the Hill-Rom Vest.
Education
B.E - Biomedical Engineering
Rajalakshmi Engineering College
Chennai, India01.2017
Bachelor Thesis - Detection of moving obstacle using ultrasound sensors for Deaf Blind people
REC - NIPMED
Chennai, India01.2017
Hospital Training -
Apollo Speciality Hospital
Chennai, India01.2015
Workshop -
Drone Tech and IOT,IIT
Chennai, India01.2014
12th - Maths-Science
Shree Vidyadhiraja Vidya Nilayam Higher Secondary School
Kerala, India01.2013
SSLC (10th) -
Shree Vidyadhiraja Vidya Nilayam Higher Secondary School
Kerala, India01.2011
Skills
- Clinical product demonstration
- Pre-Sales & Post-Sales Application Support
- Capital Medical Equipment Sales
- Key Account Management
- Competitive positioning
- Contract Negotiation
- Forecast and pipeline management - sales
- CRM Tools - (Zoho, Salesforce)
Technical tools
- Microsoft Office – Excel
- MATLAB
- PACS exposure
Languages
- English
- Tamil
- Malayalam
- Hindi (A1)
- Kannada (A1)
Timeline
Area Sales Manager - Karnataka
Happy Reliable Surgeries Pvt. Ltd.
03.2024 - Current
Product Specialist Ultrasound - SOUTH
Genworks Health Pvt Ltd
10.2021 - 01.2024
Technical Sales and Application Engineer
Esaote India (NS) Ltd.
06.2018 - 06.2021
Sales and Application Engineer
Ababil Health Care Pvt Ltd
06.2017 - 05.2018
B.E - Biomedical Engineering
Rajalakshmi Engineering College
Bachelor Thesis - Detection of moving obstacle using ultrasound sensors for Deaf Blind people
REC - NIPMED
Hospital Training -
Apollo Speciality Hospital
Workshop -
Drone Tech and IOT,IIT
12th - Maths-Science
Shree Vidyadhiraja Vidya Nilayam Higher Secondary School
SSLC (10th) -
Shree Vidyadhiraja Vidya Nilayam Higher Secondary School