SYED AZHARUDDIN
Medical Device - Area Manager
Chennai
Summary
Driven Area Sales Manager with 14+ years of experience in the medical device and pharmaceutical industry. Skilled in Concept selling, KOL management, Key account Sales, Inventory Management and New Product Launches. My Experience at various esteemed organizations over the years has helped me in acquiring expertise in delivering profit & revenue growth and overcoming challenges and leveraging entrepreneurial drive for success in new market.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
Work History
Area Sales Manager
Becton Dickinson India Pvt Ltd
1 2021 - Current
- Business development in Vascular surgery, IR and Cardiology Department
- Planning and delivering appropriate Hardware for Vascular Surgeries
- Attend Cath-lab Surgeries along with doctors in deployment of PTA Stents and PTA Balloons.
- Launched COVERA – Self Expanding Covered Stent.
- Achieved 30% Growth in 2023 when compared with 2022.
- Conducted several CME activities, Vascular Surgeons & Interventional Radiologist Handling more than 400 SKU's in Peripheral Intervention Segment.
- Conducted ISP meeting at various hospitals for Doctors and Cath-lab technicians.
- Inventory management at 3 key channel partners in Tamilnadu.
- Facilitating use of Appropriate PTA Stents and PTA balloon catheters in Vascular Segment
- Handling PTFE Grafts, CV Patches and IVC Filters in surgery segment.
Specialty Care Advisor
Bristol Myers Squibb India Pvt Ltd
08.2015 - 01.2021
- Successfully Launched Immunotherapy in Oncology Market – TN Increased Sprycel Business by 30% in 2017.
- Hematology market Penetration Special Contribution Award for year 2019 in Speciality India Business Unit.
- Conducted several CME activities, Involving Hematology and Medical Oncology.
- KOL Management with Top Hematologist and Medical Oncologist - First Infusion Award for Nivolumab in India.
- Have increased IO penetration in Oncology segment
- Guided new colleagues to understand IO Market and exhibited team work in reviving given region.
- Experienced in TNMSC - Included Opdyta from Government Medical Hospitals in Tamil Nadu.
- Crossed sale of One Crore of NIVOLUMAB per month in 18 months of launch.
Associate-Scientific Services
Roche Products India Pvt Ltd
05.2013 - 07.2015
- Lung cancer portfolio - Concept of TKI's in NSCLC.
- Handled important accounts like APOLLO, CANCER INSTITUTE, CMC.
- Conducted CME's for Medical Oncologist, Hematologist and Surgeons.
- Conducted Lung cancer Awareness programs in Pulmonology institute
- Increased Sale of Tarceva from 1 to 10 lakhs
- Individual sales contribution of 48 lakhs/Month
- Innovation award for initiating Onco-Pulmonology meeting in Chennai.
Territory Business Manager
SANA pharmaceuticals
06.2010 - 04.2013
- Establishing concept of using Spirulina instead of Multivitamins Handling General practitioners and Consulting Physicians Achieved 0 to 4 lakhs within 10 months of Product launch
- Published - Review article in topic of “The beneficial effects of spirulina” Conducted RTM meetings at various hospitals
- RTM meeting for KOL’s in creating product awareness.
Education
Bachelor of Science - Biotechnology
The New College (Madras University)
Chennai 06.2004 - 05.2007
Master of Science - Human Genetics
S.R.M.C
Chennai 06.2008 - 05.2010
Skills
Business Development
KOL – Engagement
Case Planning - Medical device
Inventory Management
Team Coach - Product Trainer
Negotiation skills
Medical CME – Activities
Product Demonstration – Doctors
Published scientific papers in renowned journals
Personal Information
- Father's Name: Syed Naseruddin
- Date of Birth: 02/03/87
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Disclaimer
I hereby declare that the above-mentioned details are true and genuine to the best of my knowledge.
Timeline
Specialty Care Advisor
Bristol Myers Squibb India Pvt Ltd
08.2015 - 01.2021
Associate-Scientific Services
Roche Products India Pvt Ltd
05.2013 - 07.2015
Territory Business Manager
SANA pharmaceuticals
06.2010 - 04.2013
Master of Science - Human Genetics
S.R.M.C
06.2008 - 05.2010
Bachelor of Science - Biotechnology
The New College (Madras University)
06.2004 - 05.2007
Area Sales Manager
Becton Dickinson India Pvt Ltd
1 2021 - Current